Chapter 982： Two hundred million

Entering the lounge, the executives of the department who had been chatting with each other for a while sat quietly in their seats, looking at Lehman and Kevin in front of them, waiting for their next speech.

Looking at the curious expressions of the brands, Lehmann secretly sighed that the charm of Marvel is harder to ignore, smiled slightly, and gave Kevin a wink to the side.

Kevin received the secret code, and without delaying, he said straight to the point: "I'm asking you all to come here today, I think you all know it. Fortunately, the box office of "Iron Man 2" is not bad, and our shooting plan is not bad. Tan Shun.

Therefore, in order to continue to deepen the audience's impression on the developed superhero characters, we at Marvel decided to allocate a budget of at least 200 million to shoot a movie that accommodates the existing system, and continue to improve audience fans' awareness of the Marvel brand. awareness and public opinion. Among them, in order to achieve a win-win effect with implanted brands, we hope to have a more rigorous and detailed plan. "

Kevin's voice just stopped, and the brand representatives below also muttered.

The most talked about topic is nothing more than the word "200 million".

What does a project with a budget of 200 million represent?

Confidence, development value, huge traffic and topics based on the attributes of the movie itself.

In terms of horizontal comparison, the success of "Spider-Man 3" is still in sight.

"Will Downey be in the role? Or the protagonist?"

Suddenly someone asked, Kevin immediately replied: "Not only Iron Man will appear, but Captain America, Thor, Hulk, including Black Widow and Hawkeye who have recently joined the system, all have roles. Our project is to break the inherent role limitations, Widening the number of groups, in short, more mass, more global.”

There was another commotion below, but it was mostly excitement. The main Marvel projects have substantial achievements, supported by a fan base, and it is a big investment of 200 million. No matter how you look at it, the value of this window will not be small.

All of them are implanted. It is sure that the better the effect of the advertisement, the more rewarding the choice, the brand side said in total.

After everyone digested the news, Kevin smiled slightly and continued: "Then the advertising space is still divided into street placement and specific placement, everyone is used to it." - The so-called street placement is relatively common What is swept over is a camera, and the fast food restaurant happens to be a McDonald's store; the specific implant is like the relationship between Audi and Iron Man, whenever Downey travels, he drives an Audi series sports car.

Of course, this is because the demand is different. Street advertising has always been priced at a low price, and the bundling relationship is not high. It is suitable for the field of fast-moving consumer goods, and the bundling relationship is very high for specific implantation. It has almost already involved the role of brand endorsement. The price is more expensive, and the cooperation is not limited to the screen.

"More specific, we will send a report to your department later. You must be familiar with various grades, so I won't repeat it here. I can only remind that the scene implanted in the street will not exceed 3 seconds. Implantation is divided according to specific scenes and scenes. The longer the appearance, the higher the price. In addition, to determine the brand of the implantation, we have spoken to the actors' brokerage companies in advance, and will take care of them during joint promotion. "

The implantation process was so familiar to these people that they didn't respond when they heard this. They were just thinking about how to go back and plan the best publicity plan that could match the implementation. Kevin finished the final quotation:

"Everyone, there are only so many advertising spaces for a movie, and brands in the same field enjoy exclusivity. Therefore, for fair competition, before July, those who are interested in cooperating should determine their own investment plan, and then inform us, we will eventually It will choose a relatively suitable implant brand from it.

Then, if everything is understood clearly, it is settled like this, and the bidding will end before July. "

Of course, the delegates did not hesitate after hearing this kind of auction competition.

After all, no matter what, as long as each brand thinks that Marvel's new project is profitable, they will make a reasonable bid after negotiation.

For example, if both McDonald's and KFC want the street advertising space in the fast food field in "Reunion", one thinks about quoting 5 million, the other thinks it is worth more, and puts the chip at 7 million, and both are independent When we docked with Marvel, Marvel received the offer and calculated that KFC was paying more. If KFC was chosen, it would also inform McDonald’s that it was not selected—

This kind of quotation process can be said to minimize the situation of mutual compromise, because each advertising space is the winner of the best competition. In this way, the implantation profit of "Reunion" can also be maximized. The film industry generally plays like this, the bidding is relatively fair, and it also gives the brand respect and the choice space for both parties.

And after the matter was almost finished, it didn't take long for someone to find a reason to leave.

Although communication is also a kind of work, there are obviously people who do not want most of the work to be communication.

Just like that, when Lehmann said something to Kevin and was about to leave, Angelo, Audi's marketing director, also followed.

Naturally, the two have something to talk about. Audi is different from other brands. Its involvement with Iron Man is something both parties are happy to see.

In other words, Lehmann's attitude towards Audi will be more cordial and warm, as will Angelo.

How do you say about the relationship between the two In essence, there is definitely not that deep friendship, but because of interests, it will improve Iron Man's popularity, popularity, audience recognition and even more public opinion indexes. are all supported.

There is a very true saying in the shopping mall, inexplicable enthusiasm without interests, never need to send a letter. On the contrary, if there is mutual benefit, mutual help, and the same direction, whether there is personal friendship or friendship is not a problem.

In the box that specializes in French food.

Compared with the previous fanfare, there are only two people here, Lehman and Angelo.

After tasting it lightly, Laiman said politely, "Is this still to your liking?"

"The chef in this shop is very skilled, and the French food is very authentic."

After the courtesy, Lehman added: "In my conception, the new project "Reunion" does not have a protagonist, just the heroes who appear on the screen. Iron Man is the leading character among them. It is very charismatic, isn't it? "

"Yeah, Audi is very suitable for such an image, man, this kind of setting is very well divided." Angelo smiled: "So, in order to express our friendship, our company is willing to continue to win the implantation of luxury cars. .37 million, plus no less than 20 million publicity resources."

This was decided by the company before I came here.

Is it expensive? Kind of, because this isn't an Iron Man one-man show.

does it worth? worth.

The bundling of Audi and Iron Man can deepen the impression on the audience and bring them an increase in the share of luxury cars, which is enough.

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