Chapter 962： upper limit of exposure

"As of January 13, "Avatar" has achieved 100 million US dollars for the first time in the imax theater. With the continuous enthusiasm of the audience, even if you watch it once, you will go to the imax theater to experience the different atmosphere of the film, breaking 200 million It seems that it is only a matter of time. It should be mentioned in particular that, according to reliable information, the chain theater chains headed by Emperor Entertainment and CT are preparing to increase investment in the replacement of imax projection equipment.

In fact, it is also because of the excellent performance of "Avatar" that both the audience and the practitioners are very confident in the prospect of iamx's screening, and the audience does not mind spending a little more money to enjoy a better viewing effect.... ..”

"The general manager of Columbia's distribution said that "Avatar" has won 1.4 billion US dollars in the world, and the goal of 2 billion is not far away, and he is even optimistic that it can hit the 3 billion mark."

"It can only be said that Lyman Rust's vision is extremely unique. This is not the first time he has chosen an explosive style, but such an insightful and courageous choice is still amazing. After all, he received it from Disney. After this abandoned project..."

In the fifth week of the American Film Market, "Avatar" was easy to win, and the new film "Agent Next Door", which defeated Lionsgate, continued to top the North American box office chart, and compared with last week's only 15% drop, it can't help but make people feel a little scalp. numb.

The weekend revenue of about 36 million US dollars has undoubtedly become the highest figure in the history of the film history during the same period. At the same time, the North American box office of "Avatar" officially reached about 490 million. Beyond the second-place "Dark Knight", it seems that it only takes a few more days to threaten the "pre-historic champion" "Titanic".

From mid-December last year to the beginning of January, the new films released in the global film market were eclipsed in front of "Avatar", like the mainland beat "October Siege", and in the United States, the most unlucky one is undoubtedly It's Robert Downey Jr.'s new film, Sherlock Holmes.

To be honest, the quality of this film is quite high. Picking a good schedule may become a hit, but unfortunately I want to play a contrast card. The purpose of diverting from the audience of "Avatar" has not been achieved, and the beginning is very aggrieved. It failed to break through the blockade of "Avatar", and after that, it was not even the second child. After more than three weeks of screening, it only took 157 million. It seems that 200 million in North America is its limit.

Of course, apart from the producer Warner Bros., which is very concerned about this kind of thing, the attention of other studios has been drawn by another piece of news, that is, the mainland film market surpassed the United Kingdom and became the third-largest ticket for "Avatar". warehouse.

Behind this outstanding output, there are only more than 4,000 screens, and the number of theaters is not large, but in terms of efficiency, it exceeds too many areas with high screen values, and its significance represents the prosperity of emerging markets— - If the peak of a film's projection can reach the market of 200 million US dollars, and it cannot attract the attention of Hollywood capital, then Hollywood will not become a global film center.

"...Maybe the market determined by its strict introduction of quota system and censorship system is not free enough, but China, which is still alive in the world economic recession, is enough for everyone to see its charm. Furthermore, considering the first The tertiary industry generally lags behind the characteristics of the secondary industry. When China's economic development is better, their tertiary industry will continue to usher in explosive growth in the next few years.

For us, when the per capita income of people in a country with a large population increases, they are all potential moviegoers. In other words, based on strong market demand, their number of theaters will also lead to explosive growth.

It should be noted that their basic ticket price is actually very high, more expensive than ours. For example, the 3D screening of "Avatar" costs nearly 30 US dollars. If such a high ticket price environment continues, when the total number of Chinese theaters grows to 3,200 At home, and maintaining the number of moviegoers it deserves, in theory, China can surpass the United States and become the world's No. 1 ticket holder...

I don't know if we don't investigate, the surprise they gave us is so high, and it's no wonder our old friends are so positive. "

In a large reception room, Dodd, then president of the Motion Picture Association of America, stood up and explained to several studio owners the reason behind the explosion of "Avatar" in China.

"Michael, do you have anything to say?"

In the seat, Warners boss Kevin Tsujihara jokingly looked at Columbia executive Michael Linton.

"What do I need to say? Isn't the purpose of our sitting here today to discuss how to get more from China, at least a split box office that conforms to international norms. But how to get more market quotas?" Michael Linton Change the subject.

"I remember that in another two years, China and the United States will renegotiate the trade agreement. I hope that everyone in the film industry can continue to support Hollywood's bundled negotiations, so we have to work hard towards the White House and let the commander know our need......"

"Well, that's a good idea," Disney executive Robert Iger affirmed.

Like the previous life , the event driving the agenda is still the outbreak of "Avatar" in China, which makes these media bosses who are not usually close to each other actively one after another, promising to stand in the same trench.

Although their peers are enemies, and several of them are eager to be unlucky with their peers and give up market share, but under the premise of fierce competition, Hollywood is still willing to become a cohesive force in the face of the Chinese market that has grown so much that it cannot be ignored. This is also the film association. The meaning of existence - in the United States, almost all industries will set up associations to implement industry supervision, or exert influence in front of the White House to promote the passage of bills that are beneficial to the industry.

Perhaps the example of Hollywood is not enough in terms of policy. If the election of the chief leader is closely related to an association, you can clearly perceive the influence of the association - with 1.5% of the population, and the majority of white people Rifle Association.

Some of the things that have happened recently, anyone with a little bit of American news should know why this association is still standing.

Of course, as a film association that often deals with state governments and parliamentarians, it is difficult to say that its position has always been unified and harmonious, but in any case, expanding the market outside is always beneficial to all Hollywood manufacturers. On this point, everyone's pace is very An agreement was soon reached. That's what happened today.

The topics discussed afterward were nothing more than how to build momentum ahead of time through the congressmen who were wooed, and reasonable public relations.

In any case, a few years ago, people might not think about what happened in a region 20 years from now, but after a result that is close at hand and already represents a possibility, the temptation is hard to resist.

It doesn't have to be "Avatar", but there may be a market for "Avatar".

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