Chapter 949： It's there to break the rules

While David Fincher was preparing to build a crew and screen actors, the release date of "Avatar" was getting closer.

From the audience's point of view, removing those gimmicks, Cameron itself is also a golden sign, especially many people have been deeply influenced by "Titanic", "Terminator" and other films since childhood, so on December 15th On this day, early in the morning, some people gathered enthusiastically to go to the premiere to watch the ceremony.

When they were near the China Grand Theater, they were still preparing to decorate the venue, and many fans had already rushed over with the same idea.

Everyone's eyes lit up and they hurriedly joined in, and the scene gradually became noisy.

"Hey, did you get tickets for the imax theater?" someone asked.

"No, but I reserved a ticket for an ordinary theater, and, is the iamx theater really as good as they say? I watched the 3D+iamx scene of an animation last time, and it didn't feel good." Some people disagree.

For the audience, if they want to know what post-production conversion is and fully understand the information of these films, they will inevitably be deceived - in fact, post-production conversion is not so useless, but in the end, it is still a trick, in order to save money. , reduce the risk, but want to rely on the 3D version to increase the box office, how can it be better than the real investment.

In the evening, the red carpet show was full of stars, and the momentum was naturally shocking. However, a luxury theater on Sunset Boulevard in Hollywood, a few blocks away, did not have such an atmosphere.

At the door, Robin and his friend Chris were chatting while checking the tickets.

Although they are not professional film critics who write columns, they have posted a lot of comments on the film work on Rotten Tomatoes.

Robin asked, "Have you heard that the preview of "Avatar" was very good, and the theaters thought it would do well."

"I don't care if the grades are not good. I'm watching a movie today, and I only care about the charm of the so-called first 3D movie. At least before I experienced it, I couldn't imagine how great the acclaimed experience would be. For this, I also bought tickets for the iamx giant screen, which is 70% more expensive than ordinary tickets, and I always want to see the value of buying it."

After checking the tickets, the two middle-aged men continued to walk forward, and reached the No. 1 cinema. A poster of "Avatar" was painted on the door.

Facing the wide nose and eyes in the poster, although he still has the characteristics of an actor, but he is obviously a "Na'vi" modeled by CG, Robin's voice rose significantly, "The shooting cost is 240 million, and the marketing cost is at least 150 million. , There are also rumors that Firefly spent more than 200 million US dollars in order to invest in it, paying off the losses of Disney and Weta's digital experimental technology, which is really a big deal——

So much money tossed in in the blink of an eye..."

To be honest, as an online film critic who has appreciated many movies and has gradually become influential, the cost is so large - even if Hollywood's high-budget movies continue to break the production ceiling, I still feel a chill: If "Avatar" fails , for most of the small studios on the market, it should go out of business, becoming another negative example of film history.

"I don't know whether this movie will reach the top as some people think, or will it make a magnificent and spectacular fall. It's really exciting..."

Before the calm of the storm, Lyman is also continuing to build momentum with the main creator of "Avatar".

This is a grand event that has attracted domestic and foreign media, not only because there are too many topics to report and the audience likes it, but also the first scene to witness the first-budget masterpiece in film history.

At the premiere, more than 200 publishers including The Hollywood Reporter, Variety, Entertainment Weekly, The Times, and Le Figaro were prepared with the best efforts of the promotion teams of Columbia and Blue Butterfly. Reporters inside and outside reflect the moment.

"It seems that Columbia also takes this movie seriously, doesn't it?" Someone from the dispatch team of "Variety" laughed.

"This is Cameron's movie after all, he can create too many miracles." A supporter replied.

"Oh, but he won't be so lucky every time."

Some people laughed contemptuously - some film critics who respect film traditions (story is king) have always disliked Cameron, thinking that no matter how outstanding such a director is, he is no different from Michael Bay and the like, and not many are technical processors. , and even some critics who like Ryman say he's getting more and more unprofessional - referring to too many special effects commercial films.

"Ha, it doesn't matter what you said, the audience's taste is the most important thing."

"Blindly catering to the audience, what progress can be made."

Waiting for a boring dispute...

In all corners of the world, the audience proved Cameron's courage to call out the "King of the World" with actions-obviously, not only the cold movie market in the United States has become hot, but also the American audience. He's not the only one upset by news of Avatar's upcoming release.

"Sanada-kun, can I invite you to a movie tomorrow?"

Through the phone, the girl in Huaichun sent an invitation to the boy she liked.

"Oh? Atomic, you rarely go to the movies, right?"

"Yeah." The girl was shy for a moment but she still mustered up her courage: "It's "Avatar". I remember Sanada-kun, you like watching Cameron's movies very much." The girl looked towards the room On the TV inside, there is a movie message preheated by the Japanese agent on it, "I, I want to watch a movie with Sanada-kun."

Japan's film market has always been relatively closed, and it is common for the introduction of films to be delayed for a year and a half, but this time, with Colombia's vigorous public relations and resource investment, the screening of "Avatar" was not delayed.

"Get ready, Iamx tickets are not easy to buy."

In South Korea, there are also many people who organize movie viewing.

Even because of the complex senses formed by the domestic people based on the love and hatred of the United States, they are not very resistant to some Hollywood blockbusters, not to mention the new works of Cameron, who once swept the Korean film industry. With a huge audience, enthusiastic movie fans Also a lot.

This is also the most straightforward manifestation of the considerable appeal of the international director, whose influence is not measured by one region.

Therefore, this is also the reason why some directors seem to have achieved good results in a short period of time, but this is the reason why their status can not keep up with this - just to win the love of domestic audiences, how can movie fans in other regions know about you.

"Mom, look, Lyman—"

And in France, the main propaganda of "Avatar" is of course the investor Lehmann-Last.

This is not surprising. For capitalists, of course, what is good for propaganda is what. According to statistics, Lehmann is the most popular director in France, whether it is "Untouchable", which has been on the top of the list so far, or as a local director. The best business director with prestige bonuses.

The result is that under the name of Lehman, it can easily arouse the public's desire to watch movies...

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