Chapter 946： Monster + "Pacific Rim" fusion universe

China Film is very influential and popular throughout Asia. With a population base of more than 2 billion, it itself represents a huge film market.

Hollywood is paying more and more attention to internationalization. Of course, it is impossible to let go of the fat in Asia. Even smart people such as Colombia have tried Sino-US co-production a few years ago, but it was not very successful, and their interest has also cooled down, but similar The action of the film has not stopped, and they also actively participated in pushing some excellent Chinese films into the United States, which also won the favor of many Chinese filmmakers.

Lehman wants to learn Colombia now, because Firefly already has basic overseas distribution capabilities, and it cannot be missed for the Asian market. However, his ideas are deeper and fresher than Colombia's, and it is easier to maintain a good situation.

Why is Colombia not good at co-production between China and the United States?

Because they don't have good projects, they can't find the common points of Asian culture. In other words, their Sino-US co-production is essentially adding some Chinese elements, rather than catering to the Chinese-speaking region. A recent example can be used to express it vividly: Disney's masterpiece "Mulan" is full of the producers' own interpretations, arrogant and arrogant, and it is normal to fail.

Lehman's set of ideas is more substantive and more realistic. What he wants is to absorb China's regional resources and achieve market integration through co-production, cross-border investment, and joint issuance.

After all, it is very difficult to enter the Chinese market as a pure foreign film. Apart from the fact that there are only so many indicators for censorship and introduction of films each year, it is also the biggest reason for the restriction. Enjoy the treatment of domestic films and continue to export.

Historically, when the proportion of the Chinese market in the international box office market became higher and higher, in 2015 alone, the number of Sino-foreign co-productions disclosed by the General Administration of Fan" and "Memoirs of a Geisha", and the cooperation planned by Lehmann is a joint production:

It is a form of filming in which domestic and foreign production companies jointly invest, produce, share benefits and take risks.

In the step of in-depth summary, in addition to the principled requirements for the content of the film (not to touch the political red line), the General Administration also has three rigid standards: domestic production personnel must be hired, and scenes must be filmed in China; the proportion of foreign actors must not exceed the main actors. Two-thirds of the total; the proportion of Chinese investment cannot be less than one-third.

All kinds of harsh conditions also limit the idea of ​​​​purely taking advantage, so most foreign investors will not choose this mode, but choose collaborative shooting, and can also enjoy the resource inclination of some co-production films, so there is no need to be so troublesome.

It's just that this kind of trouble is just a precautionary measure by the Chinese side. If it is used well, it may not be able to turn into an advantage.

Take a look at "The Great Wall", the forerunner of the true co-production between China and the United States. Although the results and content have been criticized, and it has become a black spot for the national teacher, the treatment it enjoys and China Film spares no effort. It really makes a statement like a son , it is enough to see that China is serious about this kind of cooperation and is willing to implement it.

Of course, "The Great Wall" is a counter-example. Lehmann didn't want to plan such a next-gen film. His longer-term vision and market-proven movies are what he wants to come up with.

Let’s talk about the Asian region first. Which thematic elements have a wide audience?

Monsters and Mecha Gundam have a very solid foundation, such as the dissemination of special films and animation and animation, so that the three Asian countries of China, Japan and South Korea have had a lot of exposure to these themes.

So let’s deepen the joint a little more, why can’t we use Monster Universe and “Pacific Rim” to make a movie series that is suitable for the Asian region, and the audiences in Europe and America are also not so repulsive?

Monster Universe, which was inspired by the original Time Warner after the DC Universe was blocked. "Skull Island", "Godzilla", etc. have achieved good results; "Pacific Rim" is a typical Asian audience. Dividends, otherwise only relying on Europe and the United States, you will not be able to return to the original.

And it just so happens that "Pacific Rim" can be integrated with the worldview of the monster universe, which is something that Lyman has long thought about.

As for why this series is the most suitable, it is also because the series does meet the audience's point of view in Asia, and it is not abrupt to add Asian cultural elements.

After all, many Sino-US co-productions are faced with a problem, that is, my project does not focus on Asia, and the introduction of investment from Asian channels such as China Film is tantamount to lowering the proportion of their own interests, not to mention the appearance of some Asian actors. It will lead to the boycott of some old white men, and the loss of the local market will outweigh the dividends of the introduction of investment. This is the biggest reason why the real Sino-US co-production is not popular.

But Lehman's idea does not have this problem. The monster universe built on the basis of "Pacific Rim" is focused on the Asian region, and even in order to obtain the right to shoot monster images, some Japanese investment has to be introduced to become Chinese and Japanese. , the United States three countries co-production, the demand for Asian distributors is very strong.

Let's put it this way, the birth of the "Pacific Rim" project and the result of not wanting fragrance outside the walls were unexpected, and China Film's promotion of "Pacific Rim" was weaker than "The Great Wall" - After all, one is a very common introduction film, and the other is a co-production film.

And no matter how you look at it, "Pacific Rim" should be more popular in the mainland market than "The Great Wall". In terms of content, subject matter, and quality, it is nothing more than the fact that China Film does not provide so many resources Like "The Great Wall" "On the first day, more than 90% of the films were released. If you changed to "Pacific Rim", the box office exploded early, so why did you give it to the extra screening after the performance was so good? .....

These concepts, in the current era, are undoubtedly something that the US studios will not think about, and this is also Lehman's advantage. He clearly knows it and is ready to implement it. The condition is to enjoy 43% of the treatment of domestic blockbusters instead of 13%.

So when Lehman really talked with sincerity about the Sino-US co-production model that was also co-produced, and came up with a concrete and feasible co-production document, the team leader of China Film was already excited.

Do you think China does not want to develop special effects blockbusters?

It's not that the talent pool and various foundations are insufficient, but that the financial pressure for many American studios is not that big of a problem for China Film.

If Firefly says what it says and does it, China Film definitely welcomes co-production, because according to the rules of co-production, China Film can directly insert people to study, invest, and get a part of the copyright of the project.

Note that it is copyright, not agency distribution rights. China Film can participate in all the benefits generated in the promotion process of the project and share profits.

This is true co-production, and it is to share the unknown market feedback such as interests and risks.

Only in this way, China Film will be treated like a son, and everyone is not stupid.

It's just such a major event, the film-purchasing team leader of China Film must not be the master. After they considered it, they decided to sign the introduction contract of "Avatar", and they would immediately go back to report to the top management and give an answer...

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