Chapter 943： "Avatar" internal preview

"Avatar" is the only film so far shot with 3D technology, and the theater dealers take it seriously.

After all, the transformation of the imax giant screen has been going on for so long. The effect is too amazing, and the audience is very impressed. It is not enough to be willing to spend more to enjoy the new audition environment. The reason is that the later transformation is very flat, immersive and three-dimensional. The feeling has not been improved much, and only a small number of audiences have tried something new and walked in, not the mainstream choice, which makes the theater chain dealers a little uncertain.

Under such a premise, they will more eagerly hope that "Avatar" can play a good demonstration role - whether it can return the profit and put it aside first, whether the audition experience is really that great is what the capitalists are most concerned about. Yes, otherwise, if you continue to replace the equipment, isn't it very useful? That's bad, the unknown is always worrying.

......

In the morning, Blue Butterfly Film Industry.

As soon as the news about the overseas site came out, and it was stated that they were willing to go to the overseas distribution business to raise their salary by 30%, many headquarters staff applied for their willingness to go. In 2009, after the stock market crash, the recovery speed of the US economy was not fast. In terms of salary, there are still many people who give up the temptation to be close to home for the future of work and family.

The arrangements do not need to be mentioned in detail.

It's just that when some of the employees were busy overseas to cultivate the channel system belonging to Blue Butterfly Pictures, in the office, Lehman also sat with Liam.

After a while, that is, the kung fu of the front and back feet, Liam's assistant ran in to report: "Boss, the Colombian people and Cameron have come."

That's right, Cameron was already in a hurry to arrange the screening as soon as the later stage of the film was finished, mainly because he was also under a lot of pressure. Don't look at him usually shooting in the crew, he was too busy, and he didn't seem to have time to care about the industry Avatar's indifferent attitude, but in fact he is a very proud person, should he be said to be very mature, he will also vent his resentment and slap those who see his jokes in the face of the Oscars.

This time, for the same reason, the truck driver who was holding his breath trying to prove that he couldn't wait to appear on the screen, even though it was now mid-November and the Christmas season was halfway past.

Just a minute or two of Lyman's secret thought, a small but core decision-making team has gathered.

After some politeness, Lehmann looked at Colombian high-level Gareth Antoinette, "What do you mean by your company, it is scheduled to be released at the end of the year?"

Colombia must have done his homework in advance, and Gareth replied directly: "Each has its own advantages and disadvantages, the advantage is that there are no very threatening opponents at the end of the year. In China, there is no spare energy to continue. As for the shortcomings, the base of the audience and the desire to watch movies will be much worse than the summer vacation... However, "

Gareth changed his point of view, "If 'Avatar' has the potential to attract audiences to theaters, we tend to release it at the end of the year, so as to avoid competition with other blockbusters."

"If that's the case, then let's arrange it like this. With such a short time left, the launch level must be first-class. In addition, in order to deepen market confidence and enhance the development of the project, we will arrange an invitation for the internal preview of the theater chain. I hope you I can inform you as soon as possible.”

Gareth nodded with a smile, "Is it an internal preview? Haha, Mr. Rust is not small, so it's set at the end of the year, right?"

"Well, I have great confidence in Director Cameron. His films can always surprise people."

Cameron glanced at Lehman and was a little happy. It is always a pleasure to be praised.

"However, in terms of promotion, I suggest that the trailer should not be cut." Lehman suddenly remembered something and continued.

Gareth was a little puzzled, "Why? The propaganda based on the manuscript is not as intuitive as the video."

However, Lehmann shook his head as if in rebuttal: "For 3D movies across the ages, ordinary projection equipment cannot carry the proper audio-visual effects. If audiences are allowed to regard "Avatar" as a mainstream commercial work on the market, such a stereotype will be established once it is established. Up, it is more troublesome to eliminate, we even have to emphasize the difference between the imax theater and the general theater.”

This is not Ryman's nonsense. If you don't make good use of the advantages of "Avatar", do you really regard it as a commercial film with a weak story and some clichés? American audiences have already passed the stage of special effects control, and a series of high-budget masterpieces have already raised their appetites. If they want to recover the cost of 500 million, of course they can’t do it without playing some routines——

On the eve of the release of "Avatar", there are many articles about the difference in the screening specifications of popular science, and we know how effective Fox's trick was at the beginning. Later, the always-popular attendance of the imax theater also proved this.

"Well, that's the truth." Gareth's eyes lit up.

After all, the ticket price of the iamx theater is still a little expensive, and the profit of the screening is undoubtedly greater.

......

When Lehmann was ready for the preview, the Colombian people brought a group of theater dealer representatives or professional buyers to the projection hall of the Firefly Building Here, Cameron has been waiting for a long time. .

Not only them, but people from several major overseas ticket warehouses, such as Italy, the United Kingdom, and China Film, also rushed to the test screening site one after another under the notice of Colombia, waiting to see this so-called largest investment and the first 3D filming. Does the movie "Avatar" have the potential to be a hit?

If so, how should it be arranged to create the most profit.

After all, from the heart, the cinema dealers must want to get a high-quality film source. If "Avatar" can sell well, the performance of these people will be much better.

But for Lehman, the arrival of so many capital representatives also means that the construction of overseas channels can try to explore the way first, so Liam's performance today is very positive——

He intends to chat with overseas publishers and exchange business cards.

After a while.

After seeing that all the people who were supposed to come have come, Lehman did not delay much, but said directly: ""Avatar" is expected to be released on December 16, and Columbia and Blue Butterfly will be responsible for all the publicity work. , you can watch the feature film first and decide the scale of the screening."

As Lehman's voice fell, the theater representatives all sat upright and took a slightly serious attitude.

If this is self-confidence, the internal preview is actually the evaluation of the movie that will be released for the first time based on the needs of their own camp.

Seeing everyone's state of affairs, Lehmann also smiled and waved, and asked the employees who were waiting for the screening order to take out copies and turn off the lights, ready to witness this work that was repeatedly approved and cost a lot.

Whether it's a hit, a bad movie, or a mediocre one, it all depends on everyone's evaluation...

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