Chapter 941： Raise the flag

The plan to boost the market is going well, but Lehman's mind is no longer on this, "I Am Legend" has sold well enough, and the bonus at the end of the chapter has basically met expectations, no matter what happens next, there will be nothing Pity.

Firefly Building, in the office.

When Lyman received a call from Jon Landau, saying that "Avatar" was about to be made into a film, and instructing Mace to put it in his itinerary, he went downstairs and drove straight to the airport.

This time, he picked up the plane as the boss, helped him travel for several months, and the hero Rodriguez Perlman who built the overseas distribution network came back. He naturally wanted to express something and win over.

The car drove to the airport. It didn't take long for Perlman, who was exhausted, to push his suitcase and walked out of the aisle. Since he reported his work by email one step earlier that day, he spent a few days sorting out trivial matters. , Only then did he return to his country. For a person like him who was used to traveling and was often sent on business trips, it was a bit tiring.

It's just that when he saw the big boss Lehmann picking up the plane in person, he was still in the co-pilot and chatted about what he cared about most - how long it would take for the company to prepare to open up the overseas market of its own release. In other words, the company Are there any projects planned to sink into the global channel?

Hearing his concern for his work-because this time, Rodriguez Perlman will serve as the regional president, responsible for the copyright market and offline operations in overseas regions, and Blue Butterfly Pictures can also follow Receive overseas sites and sort out the distribution system.

Lehman didn't hide it from him, and said, "I have some ideas in my mind for a movie that is suitable for pre-release and familiar with the business, but before that, there are still three points to be resolved."

"First, carefully sort out the distribution teams in overseas regions to improve the efficiency of their own operations;

Second, we can gradually reveal that we are about to have independent distribution capabilities, but we must deal with the pressure from other studios, and even prepare for the possibility of friends and businessmen turning into enemies, and respond at any time;

Third, near the end of the year, try to get close to the high-level executives of Columbia, Warner, Universal and other big companies as much as possible, and clearly tell them that the projects they have cooperated with will not change, and because of the initial construction and lack of publicity, some projects are far away. If you don't open them, let these studios acquiesce that Firefly has its own overseas distribution system and continue to make friends with interests. "

Perlman heard that the boss was not inflated. After all, the idea that there would be no worries about the basic global distribution was wrong, and the smile on his face was even deeper.

The channel of the film industry, Shangguang, is not well-connected, and strong delivery capabilities are also very important. Otherwise, he would not deliberately summarize in advance what themes are suitable for independent distribution in the email. It is not because some projects are forcibly launched. Are you disappointed?

From this point of view, the friendship with the big factories cannot be easily severed, not only because Firefly still has something to ask for in terms of demand, but the five distribution networks all over the country are only more mature than those created by Firefly, and they have a lot of publicity resources. , the influence is large enough, but also because they are an alliance themselves, and they have the power to make rules that make people look at them. For example, institutions like MPAA (Motion Picture Association of America)——

MPAA was established in 1922, and its main responsibility is to demarcate the grading of films. In other words, it is the censorship agency that decides how a movie should be screened, and the censorship committee is composed of five major The chairman and the president jointly serve (the big scissors are controlled by the capital).

However, MPAA won't mess around, and I haven't heard of any deliberately disgusting independent manufacturers. It's just that the Big Five often open the door for themselves, but don't give other manufacturers a chance to infiltrate. For example, there are some **** and violent ones in their family. The lens is rated PG-13, and outsiders also have such lenses, but they can only be rated R.

Moreover, the independence of Firefly is the general trend. After more and more capital is invested in the entertainment industry, studios are less and less restricted by funds. Lionsgate is one of the forerunners, and Lehman does not think that the five major companies cannot continue. Default this result.

Possessing channel distribution capabilities that others do not have is of course the consolidation of the Big Five's right to speak and a major source of revenue, but this benefit does not enable the Big Five to achieve an absolute monopoly after standing in the upper reaches of the industry chain, because regional distributors are also not satisfied. controlled.

Think of it this way, why should an organization that represents a country’s ideological discourse power let Hollywood decide? Even if it uses trade customization to forcibly tie the rights of film import and export, organizations such as China Film are still too strong, and no studio has ever been able to do so. Distributing movies on the mainland at will, even Japan dares to change the file at will, and there are so many so-called regional protection policies.

The cooperation still has to be matched.

Therefore, no matter what kind of consideration, as long as Firefly can still take care of the interests of some people and make them feel that it is within the acceptable range, the relationship can still be maintained.

For Lehmann, if it is only because of the conflict of interests, it is best to solve it in a short time.

Just like Paramount and Warner once boycotted, they originally wanted to suppress and warn Firefly because of the trivial matter of splitting accounts, but they can still release their previous suspicions when they put tens of millions of profit projects into their hands. Attitude, immediately greeted Lehmann with a smile.

......

After sending Perlman home, Lehman asked him to rest well and returned to the company.

This is the heart-to-heart relationship between the boss and the competent subordinates.

In Lehmann's view, the identities of the two are not equal, and the arrangement for him in the future is indeed a high level. From only being responsible for copyright management in North America, it has expanded a lot, and also began to enjoy the company's dividendsBasic The annual salary has at least doubled to 15 million. Lehman asked himself, this condition is already good.

In the next few days, Blue Butterfly Pictures gradually expanded its distribution staff under the leadership of Liam, and promised to some executives at some of the state sites to voluntarily go to overseas sites to raise their salaries by 30%, so they could make a quick makeover. , play the blue butterfly's sign.

On the other side, for the audience, no one cares about the planning of a studio, but for the industry, there is undoubtedly another earthquake. The most surprising thing is that after Lionsgate Independent Studio After the card, the second person to sound the horn was the Firefly led by Lyman, and its growth was truly embarrassing.

In the hustle and bustle, the benefits of cooperating with the five major companies are reflected. First of all, overseas capital manufacturers such as Sony and Universal don’t care much. After Warner, Fox and other high-level executives repeatedly confirmed that the Marvel label will not be independent, They all chose to default, and after the change of the helm of Paramount, he concentrated on the development of his own business and ignored the previous troubles.

So, except that Disney wanted to jump in, but didn't get much response, it was nothing.

Just as Lehman laid out earlier, enough interests were combined to bring about a relationship that was constantly separated. No one wanted to come forward for this matter, and it was a tacit situation—

The distribution rights of Iron Man are in the hands of Warner, Thor is in the hands of Sony, and the American team is in the hands of Fox. Universal's Hulk is also helped by Firefly to regain its value, so there is no need to fight infighting.

Seeing this scene, the senior members of Lions Gate all looked complicated. They understood that the two directions had already overlapped.

From now on, it will be difficult for Firefly to become an ally of Lionsgate...

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