Chapter 934： fill in the blanks

Audiences really don't have much choice.

At present, "I Am Legend" has won the championship, ranking first on the list, naturally attracting a lot of attention, and has opened a big gap with other works.

For example, the only two new films released on a large scale during the schedule period, "Partner Resort", only won 35.34 million in the first weekend box office in 3,000 theaters, and the average single-venue data is close to 11,800 US dollars——

Universal, which didn't make much money from traditional long-term comedies in the summer, even did it after entering the late autumn. The warm, romantic and spoof comedy theme also does not overlap with the audience of "I Am Legend", but it can't touch the first tail at all.

Going forward, even if "Companion Resort" maintains its consistent box office performance and declines extremely low, "I Am Legend" will hardly fall back to less than $35 million in three days over the weekend. The risk in this regard is virtually non-existent.

In the next week, as expected, "I Am Legend" was not threatened by anyone, and continued to harvest the fan market that it deserved and had been in for several years. The only thing that made Firefly regret was that the derivative market of the film was as difficult as ever to develop, zombie movies. , movie ticket support is backed by support, and it is unlikely that fans will spend more money.

After all, this kind of subject is not a mature channel business project, and the bulk is only in the film output itself, and there are not many articles to do.

But apart from the shortcoming that this is not a shortcoming, the cooperative stakeholders stared at the profits on hand and ate happily.

......

In the conference room of Marvel Entertainment.

A derivative cooperation plan for "Iron Man 2" is being held, and the channel dealers and some cooperative manufacturers rushed over after receiving the invitation.

In recent years, the global toy market is getting bigger and bigger. Mutual goods and outsourcing are very mainstream in the industry. As a brand that cannot be ignored in the licensing market, Marvel has become more and more in terms of image derivatives. It is prosperous, and the capital that comes from it will be more abundant.

Although it is essentially a share of the cake, the profit is also fast, and each has its own needs.

Before a screencast, as David Messo excitedly pointed out the derivative income of the first Iron Man, and relying on the growth of Robert Downey Jr.'s popularity, it is expected that the market profit margin of the sequel will reach a new height, Below, including a vice president of Hasbro, HOTTOYS executives applauded.

They have all analyzed the money scene of the project, but they are not worried that there will be no money to work together.

"The main selling point of "Iron Man 2" is naturally the protagonist Tony Stark and his new armor, but in this one, we also added a new character." His tone was a little light, " You are all industry veterans, and I believe that by promoting it, we can also make money and develop a new way of making money.”

Everyone looked at each other and became interested.

You must know that the average profits of the low, medium and high grades of Iron Man’s various authorized products are quite considerable. For HOTTOYS alone, they are expensive. After removing the cost and the money that Marvel should take, One can earn 32 dollars, and in the business of the first Iron Man, they produced 525,000 pieces, with a net profit of 16.8 million dollars, and the sales performance was very gratifying.

So, if there is still a good source of money, of course it is better.

"Besides Iron Man, what else can you do for distribution?" Hasbro's people couldn't help but ask after being curious for a long time.

David didn't sell anything. Although "Iron Man 2" was completed not long ago and moved to the later stage, there is still a long time before the release, but it does not prevent starting work early. After all, in terms of promotion and marketing, channel dealers must be one Great help.

"She's a new character, set to be an excellent agent of the Soviet Union..."

On the screen, the information about Black Widow and the makeup poster of Scarlett Johansson basically introduced the image promotion space completely.

"Male superheroes have many successful cases in the market, and they sell the best, and female superheroes, as gender supplements, definitely have development value. I know everyone's concerns. For example, Warners once wanted to develop Catwoman. Halle-Berry played to drive popularity, but it failed.

But we are different. Our idea is to use Iron Man, a character that has been shaped and on the right track, to pry around the image of Black Widow. To be exact, a character who takes the **** route can already be liked by some audiences. meet the needs in this direction.

After all, Marvel's audience is mostly in the age group of 14 to 20 years old, accounting for roughly 53%. This part of the crowd is in the stage of inner restlessness, and the identity of a powerful agent and beauty can be imagined. How tempting is it. Even if the conversion rate is only 1 in 10, for us, we can try marketing development and expand slowly. "

These truths, and the idea of ​​filling the gap in the market, are of course true. After everyone's thinking, they also think that it is more reliable - at least the method of using Iron Man's popularity to promote new characters is much more reliable than Catwoman.

"Let's talk about the distribution conditions, we are willing to take over the derivatives business of Black WidowHasbro's position, other distributors also agree.

"Actually, the general terms are the same, the only difference is the level of delivery and the number of types." David Messo was very satisfied with the performance of these partners, "All kinds of figures, toys and some small toys containing Marvel elements. For stuff, in preparation for shipments, I hope that you can vacate some of the production lines before next summer to give priority to docking."

"rest assured."

"We definitely guarantee the supply."

In addition to the support of the manufacturer's representatives, their hearts are very clear, because many of their companies' fist businesses are self-developed projects. For example, Hasbro developed the "Special Forces" series on the basis of "Transformers". The distance between the two sides is more different, and Marvel is also actively establishing its own manufacturing and sales network, so it is very necessary to contract to ensure the supply basis.

"Our company is still responsible for the production of these two models. For Black Widow, the initial supply of 300,000 should be enough."

"Well, always see how much potential there is. It sells well, and we will definitely place an order as soon as possible."

Just as several parties decided to share their shares based on the volume and previous cooperation terms, on the other hand, the brand side that Marvel Entertainment President Joe Quedal was in charge of contacted also made new news.

On this day, he reported to Laimanhui: "Boss, now 27 companies have reached a brand linkage with us, and the amount recorded is about 43 million."

Lehman took a look at the report and saw that with the expansion of Marvel, the giants in the daily chemical field have also paid for the promotion of patches.

"Look at the arrangement. It's better to find more big brands with a more positive image audience."

"Goodbye boss."

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