Chapter 931： The end

Although September and October have always been the off-season for the film market, it does not mean that the public does not care about the various movements of the theater chain dealers at all, and even that some works with a relatively fixed audience and fans paying for the works lack strong competitors in this way. The schedule is more suitable for operation, just like the wave of "Reaper 4" that broke out in late August and early September.

This movie is also a typical fan-oriented movie. He likes to watch it no matter how many months it is showing. As long as the news is released, fans will buy it. Those who don’t like this kind of subject matter, no matter how popular the schedule is, he will not step into the theater halfway. Step, of course, this is not to say that the schedule is not important, it is just a matter of trade-offs.

In the new week of October, before that, because "New Moon" consumed a lot of potential, the box office market and the deserted film market gradually became lively again.

As the most powerful film in Hollywood, it is even more eager to see.

And this happened just because the academy businessmen and the popular movie star Firefly Pictures, Lionsgate, and Will Smith jointly released "I Am Legend" on October 1st. On October 16, it will be released simultaneously in 46 regions including North America.

You know, because the special bonuses and backgrounds of the zombie trilogy will be completely ended, and the quality of the series of works has been online, it is still very popular.

Although the starring team has one trick, every time the dead male protagonist is more criticized by fans, the degree of goodwill in management is not comparable to those of the consistent series creators who can produce results, but in the end, the plots of the first two films are very well shaped. Yes, the description of the fictional infected zombie is even more impressive than the previous zombie works, and it has accumulated many fans.

In this regard, it can also be seen from the box office and copyright value of the second film that has increased significantly compared with the first film, this series has not been rejected by the audience.

Plus, the end of a series usually sparks a fan's desire to support, and you can see this pattern in everything from The Lord of the Rings series to The Matrix - people will always make up for the spiritual enjoyment the film brings to them.

Many investigative agencies know one thing. When a series is about to end, its audience will expand. Those viewers who have watched the feature film of the series from other channels such as DVD and TV in the past will more or less turn into theater fans to buy tickets. Support, this is also the so-called owe a movie ticket, but this slogan is not just shouted out, it is a very normal market behavior.

Not to mention that in cooperation with the news release, the publicity and distribution team led by Liam invested a large amount of money and vigorously launched advertisements with various advertising companies to create momentum.

Therefore, under the control of such premeditated actions, "I Am Legend" naturally won a lot of attention, and the fans were excited but also melancholy. Such a good work is about to end.

But, isn't there a banquet that doesn't end? At the beginning of "The Lord of the Rings", fans were even more reluctant to give up, and the topic of calling for the start of The Hobbit was also mentioned. The feeling is that they want to go to the cinema to witness the end of this series in person, which also does not prevent them from recalling the past movies on the Internet, and guessing with great interest what the third part will be about.

For example, "Will Will Smith, like the protagonist of the first two films, not live to the end."

"The plot kills, what kind of death will the director arrange for the protagonist." This kind of discussion is also dumbfounding, and some fans even went to Smith's Facebook to speak and ask.

And wait until October 5th, the first trailer of the film was released-one person and one dog walking on a lonely and empty street, the feeling of loneliness first set the tone for "I Am Legend".

Of course, the content information displayed in the trailer is quite limited, and the audience does not know what to say, but they are more and more curious. After all, similar scenes are quite cool to look at. Who loves zombie movies? Imagine the unrestrained, unhindered sense of ease when the end is coming.

It can be said that this kind of fragment that exists in fantasy has hit the pulse of fans.

......

Time passed in such a day-by-day expectation. On the day of the box office sale at the midnight show, even if all parties were very optimistic about the market potential of "I Am Legend", they were somewhat envious——

As soon as the ticketing website started pre-sale, Fandango and Movietickets collapsed because of the large number of people visiting, and had to add new servers to relieve the pressure;

In addition to some of the midnight movie tickets released online, the regional theaters under the mainstream theater chain operators are also unable to satisfy the enthusiasm of movie fans.

New York, near Times Square.

Entering this prosperous business district from the main road, 6 or 7 theaters are intensively released, and 3 of them have movie tickets for "I Am Legend", but even so, on the night of October 15th, there was already a lot of people. In the square, it ushered in a new force that temporarily gathered.

They shouted and shouted, with a look of sullenness and impatience on their faces.

However, the tickets of the surrounding cinemas were all sold out, which made the audience who came from all over and were preparing to take a look at it unhappy.

But there is no way There are only so many tickets for the midnight show, and it is impossible for Firefly to arrange too many theater screenings.

After all, the share that the theater chain dealers negotiated with them is also a guarantee that there will be 4,050 open theater chains that will be released tomorrow, with no less than 6,200 screens—

I can't, I can only go to grab the tickets tomorrow. The fans thought so, and they quickly dissipated after learning about the situation. A little bit of grumbling was also lined up for a while by anyone, but the tickets were sold out. in this way.

Naturally, such a situation quickly spread to the ears of those who cast their eyes on it.

An agency that specializes in research and information collection pays special attention to this. They often undertake questionnaire surveys on the audience market by studios on weekdays and summarize data, and tonight is no exception.

At about 11 o'clock, a white man in his 30s drove an old Chevrolet and parked by the street, and walked in with a bit of coldness on his face.

In the office, an older white man smiled and said, "You are in charge tonight."

"Yeah." The man nodded and sat down to keep his spirits up.

Market research like this kind of midnight market has always been a hassle, so I won’t talk about it when it’s the night shift. They have to stay up late to extract the data from the audience’s questionnaires and comments collected from all over the place and report it to the employer quickly… Yes Imagine a bad rest tonight.

"Have you heard that most of the tickets for "I Am Legend" have been sold, especially those ticket-holding cities, which are hard to grab. A guy just called me to talk about it. "

"I remember that this drama does not include the premiere, and 756 are arranged, right?"

"right."

"Then the result tonight will be very good, the performance is very good..."

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