Chapter 929： Korean agent

Sanseong-dong, located in Gangnam District, Seoul, has no unique scenery or historical precipitation, but because of its geographical location, it has become the core business circle of the South Korean capital.

In the industrial park, a business building to the south is located NCsoft, one of the country's most capitalized game manufacturers. Its well-known games include "Paradise", "Paradise 2", "Aion" and so on.

According to its second-quarter earnings forecast, NCsoft's revenue in 2009 can reach 578.7 billion won, ranking second among all Korean game companies.

What is even more rare is that the main business and development direction of this big game company is massively multiplayer online playing games, and it has been established for less than 12 years, and it is very active in exploring overseas markets, not sticking to one place.

As early as the E3 exhibition on May 17, 2001, NCsoft acquired an American game studio as a stepping stone to enter the American market. That is to say, they are also willing to represent excellent products in other regions.

Therefore, when Virginio Reynolds, the president of the newly established Red Dragonfly Game Company, the former operating executive of Capcom's US branch, has many years of experience in hosting events, he found the person in charge of the NCsoft US site and expressed his After visiting the parent company and intending to cooperate, the creative president Trydamel, who was pulling his fists, flew to Seoul.

For the executives of NCsoft, negotiating cooperation is a common thing. Even if the fist is not well-known, they do not reject anything. They also specially send people to the airport to pick up the plane, without the slightest neglect.

After all, in the game industry, there are often dark horses with explosive models. Just like the film industry, it is full of surprises. Who knows if there is any good goods in the fist.

Furthermore, an American game manufacturer came to South Korea. No matter how you look at it, it has some confidence and strength. In this market environment, is globalization the king?

Out of respect for the United States, NCsoft executive Park Seung-ki personally accompanied him, and even showed his company's muscles first, taking Trydamier and Virginio to visit their products and office areas.

After a while, leading the two guests to the "Sword Spirit" studio in the early stage of development, Park Seung-ki even stopped to introduce proudly: "This is a 3D multiplayer online role-playing game developed with Unreal Engine 3. The estimated investment cost is not less than 50 billion won (about 230 million yuan), which is the key product of our company's future investment..."

Of course, the effect of showing muscles in this way must be good, and Tryndamere looked very interested.

In fact, in the Asian region, South Korea’s game soil is quite good, and it can have a lot of influence, fully meeting the needs of Riot or the expansion of the “League of Legends” market.

The common agent model in the game industry is similar to the cooperation model of channel dealers in the film industry. They all rely on local cooperation to help develop the market and make profits together. Therefore, before coming, Virginio also worked with the representative of Trydamer. The executives of the position reached a consensus, inspected a few more companies, and let them bid to compete.

Therefore, even if they already recognized NCsoft's capital strength in their hearts, the two responded enthusiastically and introduced the capital behind them, and they also did not hesitate to tout their own product "League of Legends".

in the office.

Park Seung-gi looked at the game materials and demo effects that Tryndamere copied through his portable USB flash drive, and analyzed the current type of market audience and the audience space that can be reached in the future, and couldn't help but ask: "Excuse me, does your company still need to invest? "

Virginio listened to his somewhat stuttered English, and showed his position with a slight smile, "Oh, I forgot to introduce, I am the president of Red Dragonfly Games, our company was only established in Los Angeles this month, and the first business scope is It's the acquisition of 67.6% of Riot's shares. As for which company holds the remaining shares, you should not be unfamiliar with it, it's the Internet giant Penguin from the mainland..."

When Park Seung-gi heard it, he knew it in his heart. He even knew that Penguin also liked this game. After betting on the future, the possibility of "League of Legends"'s success could not help but improve to a higher level.

He himself attaches some importance to game makers in the global region, and he knows better that Penguin's decision-making level has always been good. It has all been on the car, which also means that the product itself has an extra layer of protection.

Of course, Park Seung Gi's expression management is still in place. Even at this moment, he has the idea of ​​winning the agency rights in South Korea, and he has always maintained a professional smile, as if his heart rate is not high, so that it is convenient for him to negotiate conditions.

"Our company has rich experience in operating games, as well as a sufficient user base and strong enough delivery capabilities, whether offline or online... So choosing us must be correct, but I don't know, expensive What kind of agency plan Fang wants, let's talk about it."

Hearing Park Seung-ki's question, Trydamier looked at Virginio, which also made this guy understand who was in charge.

Virginio thought of the big boss Lehman's order, and smiled lightly: "The Korean game market covers more than 10 million people, and the revenue space is among the best in the entire Asian region. Well, your company is also based on this foundation. It ranks 26th in the global mobile game company, and we have no doubts about its strength and operation ability, but..."

At this moment, Virginio turned into Han Chui and NCsoft Chui, reviewing their brilliant achievements. Of course, the data collection in advance is obviously to increase the price of your own side. This is like saying that your area has high potential and you will definitely make a lot of money after acting as an agent, so I can’t be too much. If you change to Vietnam, you will ask for the price High, and no one would agree.

Park Seung-gi is not stupid. It is hard to tell from the obvious touts. What is the population of the Korean game market? The key point is that this place is not only a game company, NCsoft. Can the total amount be on a par with the share of the game? Naturally, I wouldn't be confused by these words, so I couldn't help but sarcastically said, "Our company is ranked 26th, doesn't it mean that there are 25 game makers ahead of us that are better than us?"

"Mmmm." Viginio had just joined the job, and he would definitely want to do well with a high salary, otherwise his **** would be unsteady, and he immediately nodded: "Mr. Park really has the heart. Of course, the revenue ranking is not simple Summarize how much a game company can do, but maybe the game that represents us is an opportunity, and we all believe it can be successful.”

Hearing Virginio's answer, Park Seung-ki didn't know what to say. Acting is not easy. The energy, resources, and money spent in it cannot be summed up in one sentence. You, the co-author, have already seen "League of Legends". Can it catch fire in Korea?

Of course, with such shameless remarks, Park Seung-ki will not leave his face, raise the price, use various means, and have nothing to say, "I still want to hear your offer?"

Virginio got serious, "The agency fee for two years is 207 million won (about 12 million yuan, an average of 6 million a year, or 850,000 US dollars a year), plus an annual 23% regional revenue share. "

"Mr. Reynolds, this is impossible Park Seung-ki retorted with the same seriousness," 80 million won, 4-year agency rights, 12% profit sharing. "

After that, the two began to bargain according to their own bottom lines. This is basically a skill that should be possessed from selling vegetables to selling arms.

Virginio said, "The development cost of "League of Legends" is not low, and there is still room for improvement in visual effects and game experience. It also needs to maintain content updates and provide technical support."

Park Shengji said, "The share ratio is too high, and the user resources we import cannot be simply measured by price. If your company also takes so much revenue from running water in addition to agency fees, then we won't make any money at all. , working for free, this is not a model for long-term cooperation.”

Of course, both parties are not sure how high the so-called profit will be.

Let's put it this way, if the person in charge of Blizzard came over with a masterpiece to talk about cooperation, 50% of the share plus a high agency fee is due to his size and record. Prove your game studio, no matter what, under the premise of certain risks, the gambling capital will not be opened much.

In the end, the two sides naturally failed to negotiate.

Because Virginio's strategy is to meet the bottom line, he still has to talk to other major Korean manufacturers, and even invite a few interested buyers to go on a field trip together.

And he did it not in one place, but in other regions, maximizing the benefits under competition.

Anyway, this time Virginio can't show his role, his position is not stable at all, and the annual high salary of 8 million with option rewards is not so easy to get...

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