Chapter 925： Fanatical fans, breaking records

There was a light rain last night, and with the damp and cold air, Lyman returned to Los Angeles.

Along the way, he was in a good mood.

Even though his working hours are not fixed and he is not bound by the rules and regulations made by the administrative office, that is, Joseph, he still works very hard.

When he got home, Lehmann took several newspapers and magazines handed over by the housekeeper, and soon found out that no matter which type, he could see the hot report of the release of "New Moon".

In the off-season, even a relatively niche theme like "Reaper 4" can win consecutive championships, not to mention the charm of popular female movies like "Twilight" series is even more difficult for audiences to resist.

And Liam's long-established publicity strategy - "all-weather, all-round, all-time" information bombing, combined with the film's outstanding to excellent fan reputation, the effect of push delivery is simply occupying the public's life line of sight.

"No one can stop it."

Putting down the newspaper, Lehmann sighed.

There is no need to question how profitable "Crescent Moon" is and how much profit margins it has. Whether it is the theater chain dealer or Lionsgate, they all agree that the sequel can surpass the results of the first one, and the market feedback is also moving in this direction.

In the evening, the news reported by Ryan with a smile on his face also corroborated the bright Qian Jing of "New Moon".

"How does the road show work?"

"Without security, I can't even get off the stage. Those little girls are so crazy, I can only remember their screams now."

"Haha, this proves that our film has captured a considerable number of fans, the foundation is good, and the market potential still has room for improvement."

"By the way, on Monday tomorrow, Lionsgate wants to hold an internal release reception, and has invited several overseas distributors to attend. Do you want to go?"

"No, Liam will let him go. I'm going to talk to Chris Weitz tomorrow."

If the preparatory process in the early stage of the project depends on the management of the production department such as Garcia and Blake to control the progress, then once the film starts, it will depend on the director's directing ability.

What's more, in Firefly's shooting system, the producers only act as supervision and collaboration, and they rarely intervene in the real implementation and play. Moreover, Lehman feels that Chris Weitz is very suitable for the "Twilight" series. His experience , humorous light comedy style, and understanding of special effects shots can all be bonus points.

In other words, Lyman wants to bind Chris Weitz, just like Paramount signed Michael Bay for multiple shows, so that he can't be distracted by other projects, and check the "Transformers" series a lot... ...

"Well, the recent trip is a little tired."

The next day, in the office of the Firefly Building, Lyman looked at Chris Weitz warmly.

In fact, Lehmann has always been very polite to the director. After all, he was born in this industry himself, and he does not have the inexplicable sense of superiority under the producer-centered system.

"It's okay, the main hard work during the promotion period is the starring." Chris Weitz still didn't say much, but he could see that he was in a good mood and was full of high spirits.

If nothing else, the success of "Crescent Moon" relieved him a lot of pressure, and no director wanted to be slumped with a loss like "The Golden Compass", especially in the brutally competitive Hollywood. Lehmann knew this situation, so He will immediately come to contact the feelings.

"That's it," after greeting, Lehman looked at him with a smile, "I want you to continue to be the director of the "Twilight" series and be in charge of the third and fourth filming, would you like it? "

"Sir...Give me a moment to think about it." Chris replied a little succinctly, and paused for a while, his thoughts indeed fluctuated.

"It's okay. Although it's a bit sudden, I'm sincerely inviting you. If you have any concerns, you can talk about it."

"In this way, I will talk about our conditions first. You have seen it. After the release of "New Moon", a large number of fans have been chasing it. It is very popular with female audiences. After all, there are too few movies that focus on the heroine. Here, your credit is not small.

So, what I mean is that I want 25 million to sign two movie contracts with you, and there will be no unexpected circumstances that will not interfere with your filming creation..."

Immediately, the balance of Chris's choice began to tip towards Lyman's side.

Without him, 25 million 2 movie contracts, plus Firefly has always been generous at the box office and used a part of it as a reward for the main creator and producer. It is likely to get 30 million after two films, and an average of 15 million. Very tempting.

Of course, the strength shown by Chris Weitz is also worthy of Lyman's investment. As long as the "Twilight" series maintains certain results, Firefly, who holds the copyright, can get more.

Furthermore, Mann Media is constantly developing, and the demand for director talents will only increase. Even if there are already four directors in the first echelon, including Lehmann, directors at other levels are also in demand. Not a small amount.

"Pleasant to work with."

In the end, Chris still couldn't refuse.

......

At the end of last weekend (September 11-September 13), "New Moon" lived up to expectations and maintained its screening advantage to the end, with 4,020 theaters, and 140.7 million in three days (including midnight shows), which broke "Transformers 2" ” set a premiere record of 108 million in the summer, becoming the highest-grossing film in the first weekend of 2009——

The first weekend box office of 140 million ranked third in North American film history, second only to "The Dark Knight" and "Spider-Man 3". At the same time, "Twilight 2" also successfully became the highest-grossing film in the first weekend of September in North American film history. , the first-day box office revenue of 72.7 million US dollars is also the highest box office opening day in North American film history.

Of course, "Twilight 2" broke more box-office records than these Let's put it this way, it can start with a medium and low cost, and finally, without the premise of big stars and luxurious publicity scale, gain Such a result, and the second film has an increase of 200% over the first ("Twilight" premiere weekend of 69.63 million), which is unique in the entire North American film history.

As soon as the data was revealed, the promotion teams of Blue Butterfly and Lionsgate had not spared such a good material, instantly making fans who liked the work full of pride. For a long time, "Twilight Saga 2" has been criticized by male film critics. Now, no matter how you evaluate it, or it is a super-high box office piled up by fans, it also reveals a sour taste.

A lemon in the stomach, at least the scolding is much weaker. If any "bad movie" can break all kinds of records, and even be engraved into the history of North American film, what else can be said.

After all, even Warners and a rejuvenated Paramount are taking lessons from the Twilight franchise and no longer ignoring the growing female consumer base.

Therefore, the response of the studios is not so exciting. Every year, unimaginable explosions are born. Who has no experience.

Even being stepped on by "Twilight 2: New Moon", squeezing too much screening share The cartoon "Robot No. 9" - produced by Focus Pictures, invested 27 million, and harvested an average yield per mu in 1,661 cinemas Timo Bekmanbetov, the producer of the first-week box office of about $6,530 and a total harvest of about $10.86 million, also publicly praised the pioneering nature of "Twilight 2".

"This is what everyone can see. It crushed other movies in the same period and increased the film market by 27%. Without it, it would not be possible to attract so many audiences to enter the theater. This is it. credit."

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