Chapter 923： Warm up Green Lantern

For the fans who like DC these days, I am really happy.

Originally? Some time ago, "Captain America" ​​and "Thor" were released one after another. Marvel fans were cool, but it made DC fans more and more angry with Warner. What's more important is that others have been released, and they have been reading to fans. Think, what the sequel of Captain America, the sequel of Thor all say that there are plans, and even the sequel of Iron Man has already had news releases related to the studio, but DC's movement is pitiful.

A "Watchmen" also made the market's impression very confusing, and they didn't have the confidence to shout around and share that joy.

It may be that hard work pays off. DC fans appeal every day on forums, YouTube, and Facebook. Finally, "Green Lantern" is born.

As soon as the news was released, it quickly caused a large-scale discussion.

Of course, the above ideas are just wishful thinking of fans. As a mature studio, Warner Bros. must be competing for the growing superhero market, and after research and review, it is feasible to set up the project "Green Lantern".

In fact, Warner was secretly preparing at the beginning, until the director and starring found suitable candidates, in order to facilitate the publicity in the future and take advantage of the situation to warm up, they began to actively release relevant information.

Is it just propaganda? In fact, it’s nothing. In the era of “good wine is afraid of deep alleys”, the proportion and role of propaganda in the film and television industry gradually increased, but Warner spent a small part of resources to promote director Martin Campbell. The representative work "The Mask of Zorro" did not work well-

This guy is also a New Zealand director. Since Weta Digital got government support, New Zealand has produced a large number of special effects pilots, and his talent is not low, which is also amazing.

Warner took a look and felt unhappy. No matter how revelry a small number of fans who have been paying attention to DC's dynamic, it is impossible to make a profit on the first-line masterpieces that require actual benefits. Therefore, within a few days, they changed directions and stood next to their old rival Marvel. Here comes the marketing.

Although I don’t want to admit it, but if we only compete for project production, Marvel has indeed overwhelmed DC in the North American film market, and Marvel’s production volume is stable and effective, and the discussion can be maintained for a long time.

In this way, the tool and publicity front, that is, the Green Lantern actor Ryan Reynolds "stands up".

This guy appeared on a talk show, had a very effective conversation with the host, and commented on the performances of Marvel and DC, which instantly ignited the fans of the two parties who didn't see each other in the eye.

And the reason for this is because Ryan Reynolds himself is the only actor who has appeared in both Marvel and DC works at the same time (Blade and Wolverine respectively, plus this "Green Lantern") , is naturally topical.

In other words, when he tilted his **** and stepped on Marvel to support DC, coupled with Warner's plan to provoke trouble, as soon as the media followed up, the fire started.

What made Marvel executives even more unexpected was that the effect of DC touching porcelain was very good. This discussion spread from the paper media to the Internet, and it spread so quickly and controversially.

The central point of the topic is naturally DC vs Marvel, and the derivative discussion is who is better for the shaping and adaptation of the characters. There is no doubt that this purposeful hype is somewhat detrimental to Marvel.

As I said before, Warner's attitude towards DC will suddenly burst into a masterpiece, and Marvel must be more like an assembly-line commercial product compared to it. Although it can please the audience, the threshold is very low, and the quantity is large enough. But it's still not very good compared to the upper limit. like now-

"I think Marvel's movies are very good. Superheroes are originally fantasy products, and they can't be found in reality. It's a little more entertaining to watch, and the special effects are not bad. It's not going to be on the line."

"Can't ask for a higher point? There are so many trash movies because there are so many trash audiences. Some of DC's works should be scolded, and Marvel should be scolded. It's all a routine."

"Come on, is it possible that everyone learns from "Watchmen", for the sake of being serious and serious, and madly cutting scenes for release? Is this not a routine, but it's really funny enough to make non-original fans understand and say this, Not to mention anything else, Marvel is quite friendly to passers-by, and you have to find out who is who before you don't need to watch it."

"In "Iron Man", the male protagonist was caught and almost died, but he was more responsible and defeated the villain;

"Hulk", the male protagonist was wanted and fled, and then he initially had the means to control the Hulk's will and defeat the villain;

In "Captain America", the male main body is thin and weak. In order to be a soldier, he is favored by the doctor, and then takes the super soldier serum to defeat the villain...

Including "Spider-Man", "X-Men", "Wolverine", Marvel adaptations always like to let the characters go through some hardships first, and then grow up quickly, and the narrative structure is all three paragraphs, can there be more Innovation? "

......

There are people with double standards in this world who really want to find faults, and no movie can be spared.

As the helm of Marvel Studios, Kevin Feige naturally pays attention to the reaction among the people. After learning about the offensive emotions that were accidentally provoked, after learning about it through various channels, in addition to calling Lehman, let him know~www. novelhall.com~ even has the heart to research the market.

After all, those so-called "criticisms" Kevin Feige don't particularly care about. In his opinion, those who are scolded well are not the basics of the Marvel audience, so what can they do if they make a comment or two.

There is a saying in the marketing industry, even if there is a negative push, it is still a valuable performance. It is better than a pool of dead water and no one pays attention at all. When it is put on a star, it is called a black fan and a fan, better than someone who is not at all topical.

As a result, taking advantage of the fact that the wind is not one-sided, and even Marvel's efforts to fight for passers-by, Mann Media has also specially arranged a few media with relatively good relations after notifying the boss that day and getting a positive reply, pretending to be accidental "Intercept" to the reason, there is a tacit understanding of the hype.

Marvel and DC are not endless, and the market can fully accommodate both. Since Warner wants to warm up its own works, it is very confident. Why should Marvel be afraid of being compared, and they are both profitable.

"Mr. Fitch, Mr. Fitch, is there anything you want to say?" The reporter quickly recounted the core of the controversy.

Kevin raised his face, the Vice President Fan, and then shouted "justly and rightly" in front of the camera, "Our production philosophy is to let more people like the movies produced by Marvel. What is the premise of liking, can Understand, want to see, in fact, we have done a good job at this point, our fans have been growing. And it seems that there is still a walk, no energy at all." - Refers to the low production volume of DC films, always repeating .

"Ha ha......"

The interview scene immediately cheered.

Yes, no matter how much you blow, you should shoot more, why are you so careful and dare not bet? Not losing money yet...

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