Chapter 911： turn on

When Thor started the promotion, the audience was more concerned.

In addition to the large-scale offline posters in subways and stations that are eye-catching, the two trailers are also laid out through the TV window to whet the appetite of moviegoers, and even the footage of Odin's son Thor's birth has exceeded 10 million views on the Internet in a few days. Quantity, instant hot.

There is no doubt that Thor can arouse such momentum, and it has proved that the brand of Marvel is popular enough that the audience will not be too unfamiliar. In addition, Thor's force value is quite capable, and the debut encounter seems to have twists and turns, and it will soon attract The popular science party and the speculation party fought fiercely in the comment area. For a while, Thor became a hot search on Yahoo before it was released, which directly drove the sales of comics.

To be honest, Marvel Entertainment's comics business has achieved good results after several popular characters.

However, because there are so many employees and store channels to support, the profit does not seem to be high. For example, in the peak quarter of Iron Man comics, the total revenue was 20.5 million, but the net profit was only 5.3 million, which is better than nothing, especially compared with the extensive comics market in Japan. Basically, American comics are really in decline, and we can only choose movies as the head products. The same is true for dc. The game department makes more money than selling comics alone...

Looking at the effect of the publicity, especially the pre-sale situation of the two largest online movie ticket sites in the United States, fandango and movietickets, is quite good. Together, the two have attracted 350,000 viewers to subscribe.

Don’t think it’s too small. The United States, where movies and the Internet are developed, just doesn’t like to buy movie tickets online. I vaguely remember that the financial report released by Maoyan in 2012 showed that when this platform occupied 52% of the mainland’s ticketing market share, the other side of the Pacific Ocean All the academy websites in the United States combined account for only 20 percent of the North American ticketing market.

As Penguin Ma said, "It is precisely because the industries and industries in the mainland are not as mature and free of loopholes as those in developed countries, but instead there can be many huge opportunities to use the mobile Internet to improve the market." Genius remembers for a second噺バ一Chinese mx/8/1/z/wc/o/m/

In other words, any new technology is easier to be embraced in emerging markets. The mainland is ahead of the United States in terms of digitalization, including online issuance, online ticketing, and mobile payment. It is not difficult to understand, because the Bank of America launched The credit system has penetrated deeply into the American people, and everyone has adapted to it for decades, including driving to the line to buy tickets.

The combination of all kinds of good news has brought about another consequence, that is, the major theater chains silently raised Marvel to the highest priority level of cooperation, because most of the ticket-buying websites on the market are shareholders of the academies. Participating in investment and wanting to incubate, but subject to the fact that most movies will not engage in pre-sale, it is unnecessary.

People in the industry can also see that the market potential displayed by Thor has vaguely overshadowed DC, especially the procrastination and hesitation of DC owner Warner in resource allocation, which is in sharp contrast.

This situation has also made many prediction agencies active. In fact, they can't figure out why they are sitting on old popular characters such as Batman and Superman, and the dc, which has been pressing Marvel for 2 or 30 years, suddenly reversed its status in film and television.噺⒏⑴The fastest full text of 祌文んττρs:/м.χ8㈠zщ.còм/

What is even more shocking is that in many people's expectations, the Fantastic Four, X-Men, Spider-Man, and the Hulk were all lost, and the Marvel ships were all torn apart, but now it seems that there are more than two pounds of nails. Marvel can still be aggressive in the market, and even characters like Thor feel very entertaining after they are developed.

One of Nielsen's commentators even joked: "In Lyman's hands, more than 5,000 Marvel characters seem to have value, which is incredible."

Looking back at DC, I still can't get out of the comfort zone of Batman and Superman. The V for Vendetta and Watchmen outside the only system are not successful, and the foot that made them step out has shrunk back. .

But they didn't think about it either. The family had a plan, focused on the overall situation, and filmed and developed in a holistic and entertaining way of Marvel;

The other is simply Bruce Wayne in dc skin. The atmosphere of bitterness and hatred is either fascinated or boycotted, and the audience is here to enjoy the movie, most of them still like to watch cool movies, plus Warner himself. There are copyrights of works such as Harry Potter and The Lord of the Rings after the merger. Which development value is not higher than other characters in DC?

Is this account really that easy to calculate?

The time for discussion and anticipation always passes quickly. On Thursday, July 9th, Marvel and Columbia's team for the Thor project will temporarily gather at the Chinese Grand Theater, because tonight is the first time to see the real chapter, whether to get the audience's support. Screening at midnight.

As for tomorrow's release weekend, in addition to fighting against the old works that are no longer at the peak, Thor also has to meet the challenges of three competitors, namely Universal Bruno, Fox School Flower I Love You, and Seashel Pictures Investment.

Among them, Xiongqiri is a **** film, a typical schedule cannon fodder, is that Fox comedy, the results will not be particularly good, the starring and director are not well-known, so the only one who can threaten Thor's audience is Jibo Sasha Baron Cohen as the male protagonist again after Larter

This guy has a good audience During the promotion period, he ran talk shows and interviews everywhere, which also attracted the attention of fans.

It's just that an original project still suffers a lot from the Marvel after the label was launched. Thor has attracted much attention. No matter how hard Bruno's main creators work on the platform, there is still a big gap between them. The media also basically discussed Thor around. Making Bruno's traffic is really not enough to see.

......

Sitting in the luxury car, Liam Hemsworth looked at Chris Hemsworth who was repeatedly asked by his agent in the front seat, and couldn't help but feel a little impetuous.

Just a year ago, he and Chris, both unknown "little people", auditioned together. But now the second brother has become famous, and the label of Thor's actor has made him enjoy a lot of attention and a huge amount of exposure for publicity, but what about himself? Still a young actor who wants to get a foothold in Hollywood.

This psychological gap made Liam a little uncomfortable.

On the one hand, he fantasized about replacing Chris's position and grasping the opportunity; on the other hand, he felt that he could take Chris with him after he became popular, and he could do things seriously. In short, he was contradictory and envious.

Through the bustle of the car window, the itinerary in the ears, including the economic team, the second brother Chris seems to be a star to be trained by the company. Everyone has high hopes for him, right?

But then again, being able to get on the red carpet this time and get a moment's spotlight is also dazzling.

Those cheers and exclamations kept echoing in his ears, it was wonderful, but unfortunately, the protagonist was not him, Liam thought...

: . : m.x