Chapter 902： profit margin

A few days later, after several rounds of negotiations, Dennis Villeneuve joined the crew with a salary of 2.3 million.

After the news was released, as expected, the director's reputation expanded, but most of them were the voices of fans and the media questioning him, and he was once in the top ten on Yahoo's topic list, causing a lot of disputes.

Some people say that Robert Downey Jr. is the soul of this series. He is still there, so it doesn't matter if he changes the director;

Some people also say that it was Lehmann who made the movie, which is why it attracted so many audiences. There are fans who are crazy to show their support. Otherwise, why is a manga character that is not well-known in the first echelon? The gram is also excellent, and the surrounding areas are also the best selling;

Some people are just dissatisfied that Marvel's high-level executives will hand over such an important movie to an unknown director who has never heard of it and doesn't know where it came from. Look for a passable one, isn't this trying to ruin Iron Man? Oh, Albatross Pictures is not a small role as a brand director, doesn't that mean he's bad?

Of course, Lehman, who made the decision, would definitely ignore these remarks, even if the media wanted to interview him.

Netizens have limited memories, and this kind of thing dissipates after a while. It may not appear until the movie is released next year. Instead of wasting energy fighting saliva, it is better to think about other things.

Hasbro headquarters.

Lehman and Liam walked into this artistic office building full of paintings, models of his own products, and image stickers.

"It's pretty good at playing." Lehmann silently assessed that the Bumblebee model with a 5:1 ratio and other tall people stood coolly around the corner.

In recent years, Hasbro's business strategy has been to use a three-pronged approach to increase corporate revenue by adding core toy and non-toy brands; identifying business trends and innovative products; engaging with global entertainment companies or cultural sectors Major companies sign licensing agreements.

In addition to taking orders from Marvel, the largest supplier in the Star Wars derivatives market is Hasbro. Of course, that i also has many partners and complementary resources.

However, Sony's ace i Spider-Man has not borrowed too much from external forces. They have more heritage than most companies. Who makes Japan the most successful area for i to operate?

In the top ten of the global i rankings, Japan has 5 seats in Pokemon, Hello Kitty, Anpanman, Mario, and Juvenile Jum.

What is even more outrageous is that in the comics industry, the market value of Juvenile Jum can top 10 Marvel before it was acquired. Ninety-nine percent of the profits of this comic club come from comic magazines and comic books. As of 2009 , 10.1 billion US dollars and 9.7 billion US dollars respectively, which can be called mythical existence in the comics industry.

On the contrary, other i are developed through multi-channel development, such as TV, movies, games, clothing, dolls, etc. Juvenile Jum upholds the old-fashioned thinking, only focusing on the comics industry, even if it is videoized, it does not interfere in the business.

Of course, the two of them came here this time for something.

Brian Goldner, who was Hasbro's chief operating officer and director at the time, greeted the two politely.

In the office, after some politeness, the other party started the topic, "Because of the decline in the box office of the American team, the recent sales have also declined rapidly. When the painting first started, there would be more than 20 million derivative income per day, and it was slow. Slowly rising, it may be less than 7 million in the past two days, should we take some measures?"

Facing Brian Goldner's suggestion, Lehman was not in a hurry to express his position. He pointed out the benefits first and then said, "Why, your company is going to support the US team and increase the popularity together?"

Hasbro is not a short-sighted company. Their executives have held many meetings based on the increased revenue after obtaining the authorization of Marvel. They have long agreed to hold this card. It's getting shorter and shorter, even if France does not have a very mature surrounding market, Lehmann still has other options, such as Disney, Sony or Sanrio... Genius remembers it for a second. mx/8/1/ z/wc/o/m/噺⒏⑴The full text of the text is the fastest んττρs:/м.χ8㈠zщ.còм/

Brian Goldner unhurriedly released his goodwill, "20 million new exposures, how about you?"

"We'll be in touch with Fox, TV commercials or whatever, in short, we're acting as one."

"Then we have to hurry up. The longer we delay, the faster the heat will dissipate. When we enter a stable period, we will not provide redundant channel resources. We will show the turnover arrangement according to the specific situation." The other party looked serious.

Lehmann nodded, everyone knows this.

Besides, Transformers 2 will be released in a while, and Hasbro will definitely shift its focus.

He knew all of this in his heart, otherwise he would not have arranged for Thor to be distributed by Sony Columbia. The peripheral models of others are also mature. If it is supplemented by Hasbro, there is no need to worry that the market conversion is not in place, and Marvel will suffer. Just share the benefits.

......

"Remember to ask PricewaterhouseCoopers to check the specific accounts. Also, notify Fox as soon as possible, and the last wave of publicity will be launched to attract some traffic attention."

"They will cooperate. Captain America's overseas box office has already exceeded 150 million. It is a business worth investing in and paying off well."

"Well, the profit margin at the box office is still quite considerable. After all, there are fewer links to pass. Although the sales of the surrounding Marvel-adapted projects are very good, they can integrate other businesses and make money from supporting facilities, but the net profit is not high. It's all hard money." Lyman said dryly, making Liam hold back the boss's bragging and not interrupt.

According to this set of fallacies, because the return ratio of Marvel projects at the box office can account for a little more than 30% of the total score, and the offline market can hold more than 40% of the revenue, so the proportion of "look down" on the derivatives market is less than 30% The specific cooperation model is analyzed in detail. There are too many channels and manufacturers, and the authorized market is very valuable.

As everyone knows, the cumulative value of the latter is far higher than that of the former, and the score is small but the total amount cannot be held high. Although most of the film and television works lacking basic foundations, the former earns more than the latter.

Take Captain America as an example, if only the box office and the offline home entertainment market are calculated, this project can be achieved in the Firefly system. The profit margin series, but it is really better than the total output. Although Captain America is worse than Iron Man, it is not a project adapted from a hit novel that can easily pass.

Without him, the audience base and the ease of communication index, it is obvious that the cultural brand of Marvel, which has been built for decades, still has a very beneficial effect.

Let's pretend A business of more than one billion yuan is considered a failure for the US team, and this kind of achievement is not impossible to replicate.

Marvel's money-making model has always been a cumulative expansion. As the project develops more widely, the audience increases, the popularity increases, and the spread becomes more explosive. The easier it is to make more money, and even accumulate to a certain height, capital. Rich, can even weaken the impact of film quality, pure consumer satisfaction.

It was only after he won Marvel that he discovered more specifically how fast the company's rise was. He also thought about why Firefly's best time of the year was around 1.5 billion in 2006. Marvel could easily surpass it with a sequel after Phase 1.

Comics are like games, and the audience is updated very quickly. It may only take three or four years for a popular game, but this type of entertainment carrier can easily have added market value.

To put it simply, you have played a game before, but you stopped playing it later, but this game suddenly made a movie of the same name and developed in the direction of film and television, do you want to watch it?

You have never played this game, but you have heard of it and come into contact with it. One day it made a movie. You watched it and thought it was okay, and your interest was raised. Would you take the initiative to get in touch with it, or would you simply go there in person? Play?

In the same way, Marvel has been active since the 1950s and has influenced many people. This is the greatest wealth in itself, but there was a lack of guidance in the past, and the method was wrong. Once activated, the value of copyright will of course explode.

In other words, isn't it strong that every potential customer can be converted into a Marvel user?

If Marvel doesn't make money, who does?

: . : m.x