Chapter 898： next week

In the future, the strong superposition effect of Fulian is indeed unexpected for too many people. This is due to the limitation of thinking. Even if Kevin Feige's original concept is just "holding a group", it is easy to gather momentum, whether it is publicity. The convenience of the game or the cohesion of the fans may be good, but I never thought that it would have such an outrageous record.

In this day and age, no matter it is the masterpiece series "Star Wars" that the American generation believes in, as of 2009, more than 41 billion IPs have been produced;

It is still Warner, who can easily win the market of more than 27 billion by provoking the appearance of the Harry Potter series. Before Marvel used its down-to-earth single-point guidance and breakthrough moves, the film industry is now the most representative case- - The employers who really use their works to guide the market have no such awareness.

The significance of Fulian to Marvel is not only the record-breaking box office, but the most luxurious and highest-level brand image display created in the hearts of global audiences, even movie fans who have never been in contact with American comics. It's like shooting a sufficiently distinctive advertisement for its characters.

Its guiding role is very strong, coupled with the consistent low threshold and the emphasis on sound and picture enjoyment such as shots, special effects, scenes, etc., it will unknowingly let the audience feel the atmosphere of the big family of Marvel, and then agree with Marvel. Brands, even unconsciously dig deeper...

As we all know, interest is the first element of movie watching. Xuanfa is all for this consideration, whether it is to hype the topic or talk about the director's main creator, the purpose is to make the audience willing to enter the theater. In terms of aspects, Marvel’s production concept with point-to-point, and then big and small, is more like a more scientific, sustainable and less expensive traffic guidance method.

So this is why, when Marvel really threw out this set and stood up, its characters that were originally unknown and had no development value seemed to no longer need comics to pave the way, because the audience found that people who do not have comics, The movie is good and it’s over. Such marketing is a strategy that Marvel wants to leave an impression on the global audience and can directly achieve brand building.

The MCU universe is also a nuclear bomb that has completely opened up its peers and stabilized its own position. After the king is bombed, it will slowly develop characters and expand other businesses (DC is stronger than the current comics in the fields of TV, opera, games, cards, interaction, etc. Wei Datong) and DC, Dark Horse and other American comics to engage in channel competition.

Of course, Kevin Feige can't imagine it. After all, according to the current trend, the threshold of the movie box office does not seem to be something that Marvel can challenge, but he is still very careful. Continue to develop according to Lehmann's meaning.

In the TV field, the unremarkable ratings of "Roaring Commando" are really not worth it, so after the 13 episodes of the first season hurriedly killed the plot, Nick Fury also changed from a charging soldier to a side effect. The behind-the-scenes leading figures supported by the big serum can also be regarded as leading to the establishment of S.H.I.E.L.D. and joining the role of Agent Carter.

And doing this, Samuel can also reduce the number of scenes in the scene and give his subordinates room to play, which is not abrupt. The other is that the "Hell's Kitchen" project is good, and the second season is outside the line of Daredevil, it is appropriate. Adding gangster scenes leads to Jessica Jones and Luke Cage. The love scenes of the two are also worthy of writing and writing, and the main line is still a matter of Hell's Kitchen.

During his preparation, when he pulled up the writing team, the second week of May ended.

On the weekly list, roughly as predicted by industry insiders, the 11th film has been filmed. The same generation of "Star Trek" really pulled "Captain America" ​​down and robbed 7,250 of the 3,849 opening theaters in North America. The premiere revenue of 10,000 US dollars, the average performance of a single hall reached 18,830 US dollars.

If combined with the early stage on Thursday night, this sci-fi epic that has been reshuffled in the new century will directly earn 76.5 million box office in the first week, which is even better than the previous estimates from all walks of life.

And considering the market premise that old-school sci-fi movies will definitely make audiences a little tired and the previous peak of the series' premiere of only $30.72 million (maintained by the eighth "Star Trek: Encounters of the First Kind"), it is definitely a cause for investors to send Ramon was overjoyed to exist.

why?

New wine in old bottles, and it has turned out, and it has performed better than expected; the gold mine that was thought to be abandoned has been dug out again.

The director J-J-Abrams is even more famous because of this. Although this guy directed the TV drama "Lost", he has reached the peak of the TV field, but the screen weight is not enough.

Even if the "Cloverfield File" led by the producer is successful, everyone's focus is on the special effects of the work itself and its outstanding performance, which should be attributed to the visual color injected by Weta Digital into the film.

So when this year's "Star Trek", this guy directly served as a screenwriter, director, and producer, showing his talent to the greatest extent and ensuring a great success, and the word of mouth was also not bad, then he was finally praised by the media.

Nothing else, she is indeed a talent, but she was recruited by Paramount.

It is also under the influence of such a powerful enemy, especially that the two sides are also competing for the positioning of passers-by. After "Captain America" ​​was usurped by "Star Trek", it directly dropped 51% of its screening share.

Not only is it not as strong as Iron Man, but also not as lucky as the Hulk. Big brother is not so good in the schedule The next week's result of 34.92 million US dollars has fallen a little more, which is comparable to North America's 300 million US dollars. Guan Qi is more difficult.

What is a little gratifying is that with the support of Fox, Team America's overseas box office has successfully exceeded 100 million, which is no less than a success.

After 10 days of screening, the global total accumulated 100 million.

Therefore, this kind of competition has a great impact on neutral audiences. After all, many people watch whichever movie performs well. The market effect of the weekly ranking championship is still very helpful, but it is very helpful for the core audience of the US team and profit space. The oppression is not high, and in the hearts of young people, comic adaptations are definitely more attractive.

In addition to the final ranking of the championship, Matthew McConaughey, who was greatly influenced by Lehmann, sold and stabilized his career in "Monster in the Lake". Low Xuanfa invested in the female market, which is increasingly valued by studios. In 2,450 theaters, he won 17.87 million US dollars, which proves that he does have a certain box office guarantee, at least his appearance and performance are online.

As for the remaining 4 to 10 places on the list, the total added up is only 27.81 million. The theater schedule is squeezed by the three movies that performed well. It is normal to have this output. Anyway, the movie market is not The off-season, which is accumulated by the number, cannot attract the audience to enter the venue, this situation becomes more and more obvious...