Chapter 896： Sports cars and business SUVs

Jeff Jones saw Captain America at the premiere, although he went home without going to the party after that, and he really didn't think there was anything special about the show .

The old-fashioned plot and the clichéd development, but based on the highly popular Marvel character of Captain America, it directly compares "Watchmen" to nothing - referring to the commercial achievements.

From a subjective standpoint, Jeff himself is also a very stubborn fan. He thinks that the aesthetics of the shots given by the director is definitely much better than that of the standard "Captain America". In terms of conception, even if the two themes are compared with the evaluation of core fans, that is also true. "Watchmen" has won too many, which can also be seen from the ratings given by film review sites such as IMDB and Yahoo.

But from a utilitarian point of view, or from the perspective of the management, of course, the US team has won. At least, the US team has a low threshold for watching movies. Even if they don't understand the comic settings at all, the audience can feel a sense of substitution, and it will not even have a role relationship. Can't tell.

Well, it's a bit of a routine to get people's hearts.

Marvel's movies are very particular about using more mature selling points, and they are rarely unconventional, giving people the feeling that they may not feel high, but the victory is real——

If "Watchmen" is compared to those high-end limited edition sports cars, then Marvel is a business SUV that takes the people-friendly route. It is more universal and more down-to-earth, but it does not give people the sense of being so tall.

Later generations will not always complain that Marvel is not deep enough, DC is more artistic, you can also put it on this.

Because DC itself has not found a clear direction for adaptation in the high-level system of Warner, and most of DC's characters are indeed more dramatic, which is the temperament of the origin of creation, and Marvel of course also has "abuse" parts, but Relatively speaking, the creators led by Stan-Lee did not focus on this.

After all, the difference between the background of the era and the social trend of thought has led to DC heroes being more classical and deified, and latecomers also like to move closer to this aspect. This is the origin of DC, while Marvel heroes are more secular and humane. This is Marvel the source of creation.

for example:

The locations that appear in DC Comics are mostly fictional, while the Marvel locations are mostly real.

DC heroes see superpowers as a blessing from God, while Marvel heroes see them more as a curse.

DC heroes mostly get their superpowers from gods, while Marvel heroes mostly get their superpowers through technological means, or experimental products.

In addition, Warner superstitious big directors, and big directors generally have their own style, even if they intervene in the creation, they are more or less integrated, and most of Marvel is busy with Kevin Feige, and now with Lyman checking, instead of To say it is the release of the director's style, it is better to say that it is deconstruction, foreshadowing, fusion, and secularism. It is always in the experiment of sound and picture and the integration of genres, so that the audience's viewing experience will be improved to a higher level.

This has led to frequent Marvel masterpieces but a lack of masterpieces, and once Warner is lucky, they will suddenly release film history classics, but most of the time they have no purpose, they don’t know what they want to do, they lack step-by-step planning and A big butler who is convinced by management and shareholders.

In other words, Marvel is already too far ahead of DC in terms of strategy. When Warners encounters a failure, they wonder if they should coldly deal with DC for a while, filming "Harry Potter" or starting the prequel of "The Lord of the Rings" to make money. At that time, Marvel had long been in a group with fans, and strived for onlookers to join in.

As a result, looking back, Warner couldn't even see the back of Marvel, and couldn't smell the exhaust.

This is actually quite a blow to DC's true love fans. The next door is constantly moving, and his family is always procrastinating. How long can the enthusiasm be maintained?

The loss of users is actually a very difficult process to detect, but the Marvel market fluctuates obviously, and there must be an impact caused by DC's poor performance.

The summer season has just begun, and DC has been clouded by Marvel's good market performance again.

But apart from staring at it, they really couldn't do anything, because the decision to set up a project and develop a new play needs to be affirmed by Warner executives.

What makes DC feel more pressure is that not only movies, but also the TV field of comic adaptations has also been threatened by Marvel. The plot of Daredevil and Jin Bing in the autumn file "Hell's Kitchen" in the first half of the year has gained a high audience rating. , and the "Smallman" they showed in the same period was because of the audience's aesthetic fatigue, and the ratings were much worse.

Such setbacks make DC, who has always maintained its status as the king in the comics world, feel bad. This is simply digging the roots of DC.

The same circle expands the dividend, of course, it will be compared, but DC is suppressed, this will not work.

By the next day, Jeff Jones ran straight to the office of DC Entertainment chairman Diane Nelson to report the situation.

"The share we occupy in the comics side market is declining, and the decline is evident, and Marvel's side is aggressive. It's time to find a way." - Save the performance.

Seeing Jeff come in, Nelson also had a headache. He was the one who knew the most about the changes in the wind in the market, but what was the use?

"If you want to set up a new play, let's wait. The company has made it clear that it will invest resources in "Harry Potter"."

"But...it's not optimistic anymore, we are willing to wait, will Marvel slow down?"

Nelson shook his head, "I can't do anything about it, and I can't be in a hurry. What to shoot and how to shoot is not something we should worry about."

This is the most common problem encountered by management without a core voice.

"What about Watchmen?" Jeff asked again.

"The promotion effect of home entertainment is better than we imagined. If it goes well the monthly DVD sales champion will still be us. At that time, we will find some funds to make up for it. Can we start other projects and let shareholders have more confidence."

Although I had some mental preparations before I came, I heard that my boss was also restricted in many ways, and because of the successive failures in the operation of DC projects, especially when the market was cold again, I really couldn't win anything, Jeff thought silently.

This year, DC may be doing nothing again.

In Warner's concept, DC is just a treasure that profit space can sometimes be very exciting, giving people surprises, but it is just a treasure that needs to be dug carefully, especially in 2009, it has not been smooth, and it is difficult to find the treasure. In the case of something, don't worry about it.

In any case, DC's means of making money are not only to operate new projects, to live on its own, and to expand copyrights, and there is no shortage of things to do.

Even if the dividends of "The Dark Knight" are enough for DC to consume for a long time, Warner does not think that there is really anything in Marvel that has been profitable.

It is nothing more than the development of a few valuable characters. Although Iron Man is surprisingly profitable, the others are quite satisfactory, and the distribution rights of Iron Man are still in the hands of Warner. The two are not. What is the enemy of life and death, money is not earned by one person, is it?