Chapter 891： Just a small flame

Burbank, Columbia Pictures.

"Chief, the internal audition held by Marvel yesterday had a very good response..."

Gareth Antoinette, as the president of the distribution department, is of course very concerned about the upcoming projects.

After all, it is about to enter the frontier of the summer season, and Fox's warm-up for the US team has gradually begun. Thor, who is in the queue in July, naturally has to see in advance how effective the actions of the two of them are.

"How did the academy arrange it?" Carlos raised his brows, "Will the thriller movie confirmed by Sony Classics be affected?"

"The achievements of Iron Man and The Incredible Hulk are there. Everyone wants to bet on the US team's money scene. If nothing else, the scale of opening paintings will not be less than 3,700. As for fascination, the audience is different, and the impact will not be too great. Big."

In the entire Sony Media Group system, Sony Classics holds a position similar to that of Searchlight at Fox, and it also focuses on the exploration of literary films or low-cost themes. Fascinate is exactly this kind of product. Genius one second to remember 噺バ一Chinese m.x/8/1/z/w.c/o/m/

But then again, this year's summer season is still very competitive.

Captain America, Star Trek, Angels and Demons in early May; Terminator 2018, Flying House, Lost Continent in June; Ice Age 3, Thor, Transformers 2, Harry Potter 6 in July... ...

Just from this list, you can tell what kind of box office carnival it is.

The only thing that is uncertain is who will be a big success and who will not meet expectations. After all, the audience's mind is sometimes very hard to guess, and sometimes they are not sure what to do.

It's just that this is undoubtedly a summer vacation worth looking forward to for movie fans. The quality of the film source has improved, and it must be friendly to the audience. Has the choice broadened?

......

In April, when Fast and Furious 4 gave Universal a surprise, this once-abandoned series, after Vin Diesel came to the sponsor to start, the third part of Tokyo Drift, which was rumored, was just average, so no one thought about it. After that it will suddenly explode in the fourth part.

The box office revenue of 72.5 million in the opening weekend of the release made the film set a new weekly box office record for a new film released in April. The previous record holder was Anger Management released in April 2003, with 42.2 million;

It also set a weekly box-office record for a car-themed film. The previous record holder was Cars, released in 2006; it also set a weekly box-office record for Universal Pictures, which was previously held by Lost in 1997. The World: Jurassic Park.

All of the above are enough to see that Universal has also inexplicably found a gold mine.

So they even went to the field to investigate why Fast and Furious 4 could create such results, and found that most of the audience who watched the film were young fans under the age of 25, accounting for 75% of the audience, of which women accounted for 100% of 45.

What's more interesting is that this person has more or less been exposed to the DVDs of the first three movies or watched them by chance on TV, and is very excited about the racing scenes in them.

How should I put it, there is quite a sense of absurdity that the seeds that are sprinkled casually bear fruit, because it is not difficult to deduce from it that the audience for the fourth installment has increased because the series copyright has been promoted to the home entertainment market and slowly accumulated a certain number of fans Quantity has changed qualitatively.

This is like a novel that has not been very good all the time. After a few years, it suddenly came out of the circle, which was deduced by uncontrollable audience factors.

Of course, Fast and the Furious is starting to attract money, but Universal's conservative nature makes people unable to participate, and Lehmann has never paid attention to this series.

Big studios rarely transfer copyrights. Firefly has passed the time to work and save capital. It doesn't really matter. Anyway, the box office market is so big, and no one can eat all the profits, so why bother everywhere.

Furthermore, if you pay too much attention to it, it is easy to make people feel different, and the traces are too heavy.

Thinking about those, it is better to think more about how to hollow out DC, integrate the best quality comic IP resources, and open up the comic universe.

After all, Lehmann knew how **** up Warner's management was.

For the DC department, not only the mother-in-law is in charge, but even the mother-in-law's mother has to intervene, and various laymen lead the experts. This is why Lehman always insists on separating Marvel Pictures from other companies and maintaining its production. independence.ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм

Nothing, the word right.

If you don't do this, Kevin Feige will inevitably be restricted, because those veterans of Marvel Entertainment and the existing company management system will watch Marvel Studios stand out from the crowd?

Anyway, Lehmann didn't want to see the case of Watchmen appear in Marvel. The expenditure of close to 100 million to 90 million, North America can exceed 100 million, and overseas because of the lack of fan base, the harvest is bleak, and it took more than 74 million box office. , and finally rely on three edited versions of the joke to recover blood, it's just...

in the conference room.

Lyman was sitting in the first place and was planning the final summer battle.

"Everyone, the US team is scheduled for May 1st. The biggest competitor in the schedule should be Star Trek, which will be released on May 8th. However, under the impact of the latter, whether we can stand still is not the focus of our worries. It's powerful, the opening picture is not eye-catching enough, and the momentum is not displayed, that's no good, our current goal is to implement the publicity plan well..."

When Lehman took out the publicity campaign that was docked with Fox, and opened the projection screen for a detailed display, both Marvel veterans, Marvel Studios Kevin Feige and other senior management, as well as the core of the distribution team that Liam kneaded, all suppressed Unable to contain his emotions, he exchanged glances excitedly.

There is no way, such a huge chain of interests from the box office to the surrounding area to the offline is integrated by them step by step. If you have money, of course there is motivation.

"Roughly, there are three directions, one is to create offline models such as roadshows, talk shows, radio, hard broadcast, posters, etc.;

The second is that various partners assist in publicity to expand exposure to users. This time Pepsi has also joined the camp, and they will simultaneously launch a cola packaged with American team elements at the end of April;

Third, it is the support of the Marvel community, Amazon, YouTube and other online copywriting, video highlights, and embedded advertisements...

These marketing, advertising space and other publicity expenses, excluding the expenses of cooperation points, Mann Media will account for half of the cost of the film which means that the initial publicity expenses will be around 70 million..."

To be honest, Lehman is still a little bit cautious about throwing this money away, but because the contract with the distributors stipulates that the scale of publicity cannot be less than half of the total expenditure, otherwise they will not bother to invest in investment sources. Let's hype this movie together.

In fact, Lehmann himself still has a psychological expectation, because although the US team has reduced some logical and refreshing flaws, such as leading the team to charge his brothers, and reducing the abuse of patriotism, it has filled some gaps.

But in terms of plot fluency, attraction to the audience, and character shaping, it is definitely a lot worse than Iron Man. At best, the war scene is not in the pediatrics department, and it looks like a family. Anyway, the Russell brothers are better than the original director. In this regard, it has been enhanced by more than one grade, and the picture layer is richer, so that it will not become an anti-German drama when it involves military operations.

Not to mention the fact that the Black Hawk falls is so real, at least it's not the embarrassment of the US team acting alone without the camera, but in Lehman's view, the US team 1 has a natural threshold for the conflict of the plot, because it needs to pave the way, still Unlike Tony Stark's transformation so big, from **** to taking responsibility, the audience is extremely impressed.

Just like when the latter came to the big event of the civil war, the sense of drama came out naturally.

In this way, we also know how many ways Marvel has paved for linkage, and don't they know which plot segment has more dramatic conflict? But in order to reasonably draw out roles, it increases the risk and lowers the upper limit.

In short, don't be too hasty, this is the lesson Marvel learned from DC.