Chapter 889： Fanfans have limits

On March 6, 2009, Watchmen was released in 3,611 theaters. Under the pressure of severe word-of-mouth differentiation, it won 55.7 million US dollars in the first week, and it landed at the top of the weekly list.

If you ignore the 25 million box office on the first day, this figure includes 4.6 million at midnight on Thursday, 18 million on Saturday, a 16% drop, and another 41% on Sunday, only 1,270 Wan, that's still good.

What's the meaning?

The crash trend is too obvious.

Because there are very few first-week box office curves that meet the investment share and fall so fast, if the starting point is low, it’s okay to pass the 20 million pass line on the first day.

Of course, this week's movie market, led by Watchmen, has increased by 18% compared to the same period at the box office, but the unfriendliness to passersby has been thoroughly spread. starter

The major portals have also been quarreling with each other, all the fans are attacking each other, the gods and the bad film fans are fighting each other, and they have to justify the watchmen, but this actually has a very weak effect on the promotion of the box office.

Because fans who want to watch this movie don't have to blow it, they will enter and support, but the energy of fans is so great. It needs to be admitted that comics have always been a very small circle. When these people's energy consumption is almost the same, is it I also expect the audience watching on the side to waste money after they understand the common evaluation such as boring and incomprehensible. It doesn't make sense.

In addition, the results of the first week came out, it was still very demoralizing.

Seeing that none of the forecasting agencies are optimistic about the cost recovery of Watchmen, such as the situation of Avalanche, the box office cannot be created out of thin air without the support of the audience. Warner can only take measures again to reduce expenditure as much as possible and admit defeat.

More than 180 million yuan has been invested in investment promotion. Wise people can't admit it, but this has made Zack Snyder and the main creators of the crew suffer.

why?

This group of people are all doing roadshows everywhere, but as a result, the "materials" supported by the rear are cut off, so it's still a fart, plus the project failed, where is the good mood.

That night.

Warner also quickly discussed some trade-offs internally.

"According to the real-time sampling survey, the situation of Watchmen's screening is not ideal, and the follow-up trend is even more difficult. It is also very difficult to rely on overseas regions, because overseas audiences lack more channels to understand background information than domestic movie fans, and the basis for identification is more difficult. Poor, definitely can't count on it. So..."

The executive of Warner's distribution department waved his hand and said: "Instead of increasing the cost of publicity, the burden is heavier. I think that we can give up the box office market, try to keep the copyright value, and pay more attention to guiding the basic plate of the film and grasp the market of core fans.

Now this part of the audience is also talking about the perfection of the plot, and many classic scenes in the comics have not been filmed... Genius remembers 噺バ一Chinese mx/8/1/z/wc/o/ m/

I suggest that the 186-minute director's cut version and the original 215-minute cut version can be released. It is admitted that it is because of the influence of the cinema's misestimation of the length of the film. At any rate, it can expand the offline market and make up for the loss. After all, we do not It may be a disaster for a movie that will be released in theaters for more than 3 hours...

Since the Watcher has been defeated, but there is still an excellent side of word of mouth, we will try our best to seize it. The response effect is always more effective than other directions. "

The distribution executive pointed to the research and analysis report, emphasizing the fact that most fans still support Watchmen.

Because the filming of this movie is really not bad, but the amount of information is a bit larger, and the restoration is still guaranteed. No matter what, it is the road narrowed, not the road that has been lost by oneself.

"Will it be detrimental to Warner Label to take the initiative to guide the reasons for the failure?" Someone asked politely.

"But that's not the point. Even if we don't say that, they all watched a joke. I don't think this theme is suitable for theatrical distribution. It lacks an audience base and it is not easy to arrange films. The theater is not good at all. Cooperate."

Warners boss Kevin Tsujihara listened carefully to the analysis of his subordinates, and he pondered it for a long time before he made a final decision: "That's it, the home entertainment market will release three versions for the audience to evaluate, even if the effect is not good, we have to There won't be a worse result, but if this kind of guidance is good, it will always be able to return to the blood." The original time and space really pushed this matter forward.

To be honest, admitting that Warner's Big Scissors and Zha Dao have differences is actually quite slap in the face, and it will definitely attract a negative image, but the final cut version will not be released, and the details will not be filled in. Who knows that the movie viewing threshold has actually been lowered. ?

It is also because of this that the sales volume of the theatrical DVD of Watchmen is not as high as that of the final cut version. The latter once became the sales champion in the home entertainment market. You must know that the price of this set of three versions and shooting highlights is 43.87 US dollars, and then sold more than 2.1 million sets, making a net profit of 61.72 million...

Of course, the box office gap of Watchmen is too big, and it is still a loss, but the loss is not as high as imagined, which is why Warner’s follow-up DC plan projects continue to hire Zhazhi, because Warner does not have Watchmen internally. Too much responsibility for the failure falls on him I think the directing style of this guy is still very suitable for dc......

In the following week, following the overturn of Watchmen, Disney's new comeback film Earth Dad also failed to perform as expected at the box office.

This repackaged film based on the classic 1975 movie The Adventures of Devil's Mountain features Dwayne Johnson and Huang Shengyi as partners. Before the release, the Disney production executives claimed to be creating a trilogy. The opening scale of the theater only got 25 million box office.

It's just that during the bad schedule, Daddy Earth still brought down last week's champion watcher.

In fact, there is no special reason. The obscure plot of Watchmen and the difficult relationship between characters caused the weekly box office to plummet by 66% again. The next weekend only recorded 18.07 million US dollars in three days. awful.

I don’t know if I don’t count, but in the past three months, Warner Bros. has lost two masterpieces, Ink Heart and Watchmen, which cost over 100 million to produce.

Even major media reporters were surprised that Warner had such a bad start this year, because Warner was still in the top three in terms of market share a few years ago.

And I haven't heard that the management is chaotic or there is a problem with the capital chain. The stock market crash has an impact, but it is still acceptable to Warner. So it seems that the market's vision is simply not good, and it is very metaphysical to bet against anything.

Sometimes, when the studio is in a slump, it's really unclear...

: . : m.x