Chapter 882： February

Oscar's affairs were well coordinated, and after spending a little more leisure time, it was February.

On an ordinary day, just after entering the office, the latest market data of Museum 2 was already on Lehmann's desk.

Just yesterday, the annual Super Bowl NFL Finals kicked off at 7 a.m. at Raymond James Stadium in Florida. The two teams that made it to the final match this year were the Pittsburgh Steelers and the Arizona Reds. Sparrows.

Affected by the Super Bowl, the box office revenue of the North American film market dropped by a full 20% compared to the previous week. The audience's entertainment method increased by standing in front of the TV to cheer for the supporting team, diverting the theater. line crowd.

But the good news is that the total box office revenue in January 2009 rose by a strong 23% compared to the same period last year, and the number of moviegoers also increased by 18%. "Credit".

Because anyway, the "lipstick effect" has given Hollywood a good start since the second half of last year.

In the North American box office weekly chart from January 26 to February 1, the ranking has also changed a lot.

First of all, the two-time champion of the museum 2 was squeezed out of the throne by the hurricane rescue of the old acquaintance Luc Besson.

The film was led by 20th Century Fox and produced by Europa Pictures, and also invited Liam Neeson, an old actor familiar to European and American audiences, to star.

In the beginning, Fox just wanted to make some money in the international market, and did not have much hope for the project. As a result, the film swept $68.8 million worldwide, and was arranged by 20th Century Fox to be released on the Super Bowl weekend, giving the two Bring some surprises.

You know, the expenditure for hurricane rescue is less than 50 million. On the premise of overseas sales, it landed in the United States. In the first weekend, it won 24.63 million US dollars with the opening scale of 3,183 houses. Fox was overjoyed by the opening box-office record of the bowl weekend and the opening box-office record of Luc Besson's personally produced films.噺⒏⑴The fastest full text of 祌文んττρs:/м.χ8㈠zщ.còм/

Taking advantage of his position of power, Fox also won a G13 rating for a movie with a lot of fighting scenes like Hurricane Rescue, but only cut about 2 minutes of content.

It can be said that the violence of the film is completely preserved.

Maa has always been very accommodating to the Big Five.

In terms of word of mouth, the freshness of Rotten Tomatoes is 58%, the comprehensive media score is 48, imdb user score is 7.8, and yahoo user score is a. It is the best rated movie among the large-scale opening films last week. Not bad. First release https://https://

Ranked third is another new film, Rose, the American version of Red Lotus.

The film itself is adapted from the Korean thriller of the same name, Rose, the Hollywood twin sister of Red Lotus.

Since the box office success of the American version of The Ring in 1998, it has gradually triggered a wave of Hollywood remakes of Asian movies, and even the remakes won the Oscar for Best Movie The Departed, so the pioneering DreamWorks set its sights on South Korea. The highest-grossing thriller in film history, Rose Flower, is on Red Lotus.

Although the box office performance of the original work is good, breaking many records of Korean thriller genre films, but for the US version, the main creators focus more on commercial vulgar adaptations, with a freshness rating of 36% on Rotten Tomatoes. Score 44, mostly ridicule

"The two directors seem to skim through the original film quickly, and then take pictures of the scary scenes of other horror films";

"The movie spends too much time in the close-up of the doorknob and looking down at everything in the room, but unfortunately ignores the characters";

"It's really hard for me to describe this movie to you if you haven't seen those cheap horror movies that you just turn around and forget."  …

The U.S. version, which turned over in quality, earned only $10.51 million in 2,344 theaters over the weekend, which is really not that good. With such a weak start, it is estimated that the final box office is only about $30 million to $40 million, and it may not be able to make a return.

Speaking of Museum 2, its trend is not optimistic, but it is not collapsed quickly.

Because similar things often happen in Hollywood, a well-recognized masterpiece in the industry is inconspicuous at the box office; a commercial film that can only touch the passing line, the results look good.

The reason is actually very simple. Putting aside factors such as schedule and opponents, it only involves a question of popularity and audience.

After all, works that are too thoughtful have always affected the popularity of works.

Coincidentally, Museum 2 has no connotation, and spoofs and family-oriented comedies are often squeezed into the annual list, which shows the breadth of the audience of this theme.

Even if Museum 2 was reduced to 3,000 theaters and a 24% share of the schedule in order to make room, it still earned $17.48 million in the third weekend, a slight drop of 35%, securing the runner-up position and was released for 3 weeks. With a cumulative box office of 126 million, in 2009, the first Hollywood film to exceed 100 million was born!

Judging from the results, there is nothing unusual about breaking 100 million. Museum 2 has invested 150 million, and the expected performance is far from the average work. This is also estimated in the past, so there is no surprise at all.

But if you analyze the box office trend in detail, it still reveals that it is not easy.

The word of mouth is not as good as the previous work, the evaluation is not as good as the previous work, and the investment is much higher than the previous work... At first glance, it feels very bad.

However, the audience is still very strong. By the third week of the screening, the attendance rate even showed a trend of recovery.

According to Liam's research, the reason for the recovery is that Museum 2 is not as bad as the media said, and there are not many excellent family comedies in the same period, but there are many excellent thrillers, so that those fans who want to relax spontaneously leave Entering the venue of Museum 2, this is really...  

It's all set off by peers, because thrillers get together.

As for the remaining works The Dog Hotel, which had a bad start, was released on January 24 and maintained a fairly good box office trend. It received a small amount of 8.7 million US dollars again, a drop of only 32%, and stayed in the first place. 4;

Clint Eastwood's final screen performance was also the highest-grossing screen performance Classic Car. It was still strong after 8 weeks of release. It earned $8.6 million in 2,615 theaters over three days over the weekend, a 47% decline, and rose to No. 1 against the trend. No. 5, with a total global box office of 110 million US dollars, officially surpassing the 103 million US dollars of Hotline Sniper, breaking the box office record of Eastwood's self-directed and self-acted;

And the millionaires in the slums, which are invincible by the major film critics' associations, increased the screening scale of 222 theaters again last week, and earned 7.68 million US dollars in 1,633 theaters over the weekend, a slight decrease of 28%;

Underworld 3: The Wolf Rising was the runner-up last week, but this time it plummeted by 65%, slipping to seventh, with a cumulative box office of 32.78 million US dollars in the two weeks of release, continuing the worst performance in the second week among the three works;

Lionsgate's My Bloody Valentine's Day 3d, after cutting its release size by nearly half, still recorded US$4.26 million, ranking 9th, with a cumulative box office of US$44.6 million in 3 weeks of release.

It is a fortunate thing that the worst magic movie Ink Heart did not drop out of the top ten this week. Of course, Warner Bros. doesn't care, so the film received $3.7 million in 2,655 theaters over the weekend, and plunged 52% again. The cumulative box office in North America is only 12.79 million, and people don't care about it.

If you lose, you will lose it. Warner can afford it...

: . : m.x