Chapter 855： Legion frustrated, happy to see

Just a few days after Firefly Pictures began to move into the new building, some changes have taken place in the North American film market.

First of all, "High School Musical 3: Graduation Year" released by Disney easily topped the box office with 42.03 million US dollars over the weekend, while "Lonely Castle" fell to the ninth place, with another 4.52 million, a total of 133 million in North America and a total of 2.57 in the world. 100 million.

Then, in the second week of October, "Hellboy: The Golden Legion" was screened in 3,045 theaters.

In fact, it is impossible for any movie to be completely useless. Although the original version lost, it also won 160 million. There must be some elements that can arouse the audience's interest.

At the very least, the service level of "Golden Legion" still maintains the consistent excellence of the gyro artist. After the promotion and public relations of the Blue Butterfly promotion team, "High School Musical 3" became the new crown of the weekly list with 35.62 million in the first weekend.

But that's not enough, because the film's reputation has collapsed, the mainstream media criticizes the story for not telling the story well, and the characters don't stand up. Even the audience or fans of Dark Horse Comics are saying that the film is too bad, full of unnecessary plot and dog blood.

All in all, in terms of performance and reputation, "Golden Legion" did not get a single one. The only thing that was praised was the coordination and beauty of the picture. The score was 46% on Rotten Tomatoes.

In Lehman's view, the reason why this movie is cold in the market is not only that there are too many characters, which leads to the fragmentation of the plot, but also that the audience has a certain degree of aesthetic fatigue of special effects movies for these dark superhero movies.

You must know that before 2004, the mainstream superheroes were mainly mid-to-high-cost non-weiguangzheng characters, but whether it was "Dare Man", "Soul Chariot", "Blade Warrior" or "Hellboy" series, Action special effects occupy a large proportion, and they don't care how to "package" heroes.

But the audience of blockbusters has watched too many, and as long as there are spectacles and special effects, the era when audiences will buy it is gradually passing. In addition to special effects, audiences also begin to value the story content of the film. However, "Soul Chariot" and "Dear Man" including "Golden Legion" suffered from word-of-mouth failure and the key reason why the box office fell short of expectations.

In addition, starting from "Iron Man", Marvel, after Lehman's entry, began to pay attention to the value of IP, and built the Marvel Cinematic Universe through one single movie after another - each movie has a common story. Elements, plot setting and character inclusion, using characters and suspense to connect the entire story logic, are unprecedented in Hollywood.

Of course, the effect of the linkage is not so obvious at this time, but it also makes the audience and fans begin to discuss the Easter eggs buried in the film and their expectations and discussions for the future development of the film, which is also a kind of momentum.

In other words, using the most effective publicity to drive the widest audience is the secret to Marvel's success, but only if the movie is made well.

And the failure trend of "Golden Legion", which started a camp from the beginning, obviously has no foreshadowing and directly highlighted the failure trend, which made many filmmakers relieved.

The films produced by Firefly Pictures have not had bad results, but at least they have made ends meet. Only "Golden Legion" has a budget of close to 85 million because of the filming budget. Including the publicity, the world needs at least 250 million to barely make a loss. , but according to such a market reaction, it is estimated that it cannot be achieved.

Even the most optimistic forecasting agency gives a placement near 200 million, which means that Firefly will lose at least 20 million to 30 million on this project.

However, it's not bad to be able to dispel everyone's excessive attention to Firefly Pictures. Moreover, the spinning top is still more concerned about it, so it's not so "floating" anymore.

His bad taste aesthetic is actually nothing, and it has even become his trademark, but since the filming of "Pan's Labyrinth", Lyman feels that he seems to be too addicted to it, forgetting that the most important thing a director should complete is the story. and rhythm control.

Such a loss was enough to wake him up.

After all, according to the company's rules, his lower drama review will be much stricter, and the investment standards will drop, as will the share until he proves himself again.

For comparison, the investment quota for the next drama of director Juan he promoted will increase, and the profit remuneration will increase.

This kind of standard is not only based on the box office performance, but also the rate of return and the improvement of the company's label. In the latter's case, Lehmann encourages co-directors to shoot literary and artistic films, and then win awards... Excellent literary and artistic films include The value is actually not as low as everyone thinks.

In the offices of the new Firefly building.

Assistant Mace was reporting some itineraries. After buying buildings and investing in clothing, the company's liquidity had shrunk by a lot. In addition, the project output was not enough, so he began to look for new productions.

For example, the second part of "Museum" has already been set, and the second part of "Twilight" will be developed next year. Blue Butterfly Pictures has never stopped taking over the distribution business of other studios.

"Has Goldsman looked for me?"

Hearing the assistant's affirmative answer, Lyman thought for a while and asked, "What did he say?"

"Boss, have you forgotten that he is in charge of the script of the "I Am Legend" project? He is still the producer of this film. He called because he had already conceived the script and wanted to talk about the shooting situation. When you issued the copyright, you promised him."

"Oh, I remember this."

"I Am a Hero" was released in 2007, and "I am a Legend" was released in 2009. It is indeed time to set up the project, otherwise, if it is delayed, the fan base that has finally been saved will be lost again.

Moreover, when the commander takes office, the life of the black people is indeed a little better. Although it does not meet the promise of his speech, everyone knows that speech painting is a must for every politician. Whoever takes it seriously, whoever is a fool .

But this is a good time. Think about it, when the enthusiasm is high, a first-line masterpiece starring black people is launched, and it has the market foundation laid by the first two zombie movies. What kind of box office potential can it explode?

At least, it should be no worse than the novel and movie that was adapted by buying the copyright.

To be honest, the beginning of one person and one dog is actually very interesting, and the protagonist’s identity in virus research is also very dramatic. At least the film focuses on a survivor, and spends the first half of the time to show the life of a “normal person”, trying to Preserving the disintegrated human society - exercising, hunting, golfing, watching DVDs, saying "stand-up comics" in extremely lonely social places, worrying about how to strike up a conversation with "beautiful women".

More importantly, the freedom revealed in the first half is based on an extremely painful loss - the whole world has been occupied by zombies, and those zombies are evolving... As for the second half, it is purely blind. Do, make it nondescript.

"Call him back and say I'll be there later. By the way, I agreed to director Roach's conditions. Brian is responsible for the preparation of the crew."

The first film of "Night at the Museum" swept 400 million worldwide Director Joey Roach's salary increase is inevitable, it is impossible not to mention, even the entire creative team will increase the budget due to the salary increase.

There is no way to do this. Even if a long-term contract is signed, it does not mean that the investment will be less, but the increase will not be so exaggerated, there is a limit.

After two years, when the play starts, the director will take 9 million, the starring Stiller 15 million, and the other supporting actors will take 5 million together. That is to say, if you do nothing, you must first pay 29 million, and The budget expenditure of the second part of 170 million is also more than 40 million higher than that of the first part.

Fortunately, these investments do not involve the sharing of profits from other channels. This is the shackle of long-term contracts. Otherwise, the main creator will call out the box office + project revenue model standard early, what 1+1 (10 million basic salary + 10% of North American box office revenue, Or directly ask for offline account sharing, which are all methods for actors to raise their salaries).

Many people only see that mainland stars are very expensive, but they don't know that Hollywood played like this decades ago, and the 2+2 model will be common in the future (20 million + 20% of the global or North American accounts), so doing this , the salary is over 50 million US dollars easily, and the income over 100 million is not a dream. If you convert it, you will find that it is also several hundred million.

To be more direct, capital dares to invest so much because they believe that they can reap more, and they are worth the money.

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