Chapter 850： A network of interests built by Marvel

Many people in this world have a "terrifying" perception. They think that the bigwigs in the upper class can get drunk and die every day, and their work is just their entertainment.

But how is this possible? You can't draw a rude conclusion just because you have seen the untouchable wealth owned by some people. This kind of argument is criticized as hating the rich, and it is also a vocabulary actively promoted by the rich.

Because of their happiness, ordinary people can't even imagine it.

The chief of a small oil country complained to the reporter: "I am so rich (with a net worth of hundreds of billions), I work for three hours a day, and even take the initiative to work overtime..." - because in their circle , is really lying down to make money, he is indeed the group that works very hard, at least, in addition to the good reincarnation, he was born as a prince, and he is working.

On September 18, at 9:00 in the morning, Lehmann came to the company.

This time, the series of vicious chain reactions brought about by the subprime mortgage hardly affected him. Even because the unemployment rate continued to increase and the economy declined, the entertainment industry actually rose. The beneficiary was the entire film and television market. You can even say that this It is an opportunity for the film and television industry.

After all, whenever the economy is in recession, people will turn to buying cheap enjoyment based on their own spending power. Although movies are not a necessities of life, they are both cheap and enjoyable, which can bring psychological comfort to consumers.

This is the "lipstick effect" economic theory first proposed by economists during the Great Depression in the 1930s - people don't really have no money in their pockets, but their income and expectations for the future will decrease. It is the consumption of those bulk commodities, such as buying a house, buying a car, traveling, etc. In this way, there may be more "spare money" than normal times to buy some "cheap non-essential things".

For cultural and entertainment consumer goods, it is the iron law that "content is king and service is supreme".

In a recession, the pressure of life will increase. A heavy life always requires something easy to relax. Therefore, businesses such as movies and other entertainment markets that are not very expensive will be better.

People are not short of money for a movie ticket, but they lack the courage to go up.

And when Lehman Brothers fell a week after the fall, the screening of "A Lonely Castle" is the best example.

After the dark horse of the previous life had enough theater resources and publicity, it broke out with amazing market potential. In the first week, it was directly credited with 37.84 million. You must know that the total cost of this film is only 26 million.

Of course, it doesn't mean much if the market response is good for this movie, so this week, "A Lonely Castle" won the weekly list, but the second "Hawkeye" premiered in 3,200 venues and won 29.2 million ;

The fourth-placed Samuel Goldwyn Films' religious-themed romance "Firefighter", a "mini" movie with an investment of only $500,000, was released in 839 theaters, and the weekend box office also reached $6.51 million. It surprised many box office forecasters.

In other words, the box office of the top-ranked films on the weekly list are all quite "irrational" and "extraordinary", and under their leadership, the film market in the third week of September was higher than the same period in previous years. 37 percent.

What is this concept?

The relatively deserted film market in September made a record no less than the spring file of March and April. No matter what, we can only analyze the problem of the audience, not the film, because except for "The Lonely Castle", several other scores were scored. They're all pretty average, with a Rotten Tomatoes rating of less than 60.

It is conservatively estimated that, according to this box office trend, "A Frightening Love in the Lonely Castle" alone can bring no less than 120 million profits to the company, because this film is in charge of North American publicity by Blue Butterfly Pictures. , Lionsgate took over overseas with a very low commission.

in the company.

The director Juan Antonio and the production crew and other filmmakers have already arrived. When Juan parked the newly bought car, he still had an excited expression on his face.

There is not only the joy of the movie being loved by the market, the excitement of being recognized by the audience and fans, the imagination of the future, and the excitement that the current box office outstanding Firefly Pictures will give him market rewards in addition to the director's salary.

According to the agreement, he can get the upper limit of 1.5 million US dollars.

In Spain, many people, no, it is the vast majority of film and television practitioners who have never seen so much money in their pockets in a lifetime, or they are sent out with a sincere attitude.

When Joseph, who was in charge of the handover, said to him that he valued director Juan more than a dispensable tool, he showed a rich and gentle attitude that made people feel close.

Although the other few did not have as much as 1.5 million, but on average, 200,000 to 300,000 still got it, and they were equally happy.

This is the shock brought by the real face of money, and it is an unpredictable bonus that is different from the visible salary. He participated, the project was successful, and he shared the profit.

Although this amount of money is a drizzle compared to the company's earnings, and "Iron Man" has just brought Lyman more than $800 million in profits.

"Next, it's time for us to find a publisher for Thor."

On the other hand, Lyman, who didn't care about it at all, has begun to find Kevin and Liam to discuss the schedule of the other two works that Marvel is shooting.

The final destination of "Iron Man" is 332 million in North America, ranking 30th in the total box office, and 622 million in the world, while "Hulk" is much worse, with 265 million in North America and 517 million in the world If we only look at the benefits generated by the box office, compared to the expenditure, Universal and Marvel earn very little.

And because of the signed distribution terms, the Hulk project Marvel got 37 million, and Universal only received more than 4 million - the promotion cost more than 70 million, but because of the performance of the copyright market and the home entertainment market, Universal can still gain a lot. With a profit of 150 million, I am secretly having fun - it is a surprise that a frozen project can earn so much, and there is no need to compare it with the big-bang Iron Man.

Seriously speaking, Little Spider 3 made more than 1 billion yuan, isn't it even more jealous?

"Captain America has Fox, Iron Man has Warner, and Hulk is Universal, then Thor will let Sony-Columbia publish it," Liam said quickly.

This is actually what Kevin can think of, because looking at the layout of his own boss, he wants to bind several other studios through the Marvel project, and cooperate with them to use their channel resources to develop Marvel IP.

You must know that even Disney in the past life did not eat alone, and Mann Media, which lacked distribution resources, naturally couldn't do it.

Furthermore, there is another advantage to doing this, which is to increase the popularity of the company's circle and achieve the goal of self-reliance in the future - everyone is a partner of interest, so it is natural to tolerate the fact that Firefly has overseas channels. After all, there is already a Lionsgate living well. .

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