Chapter 839： No word of mouth on the first day

Another day of intense summer competition has passed.

In an office of Columbia Pictures, Carlos did not pay attention to the progress of his own project for the time being. Instead, he called Gareth, the head of the distribution department, and wanted to know how the Hulk, co-produced by Marvel and Universal, was doing.

"How was the box office situation yesterday? Has it been counted?"

"Iron Man" can achieve such a result that Carlos did not expect. Although it can't compare to the little spider, it still makes people feel very powerful, so when the Hulk is released, he can't wait to know if it can still be a big hit.

If so, then Columbia's plan to abandon the acquisition of Marvel was a stinky move that could no longer be stinky.

However, there are obviously no valuable characters left, and the most popular ones are all divided up by them. It is really unexpected that the audience still buys it.

"It came out, "The Incredible Hulk" only had 14.98 million on the first day of its release, plus the early stage, the total cumulative box office was 20.4 million."

call.

Carlos is in a much better mood.

There are 4,082 theaters with an output of 14.98 million on the first day, which means that the output of a single theater is less than 5,000 US dollars.

In other words, the production cost higher than "Iron Man" has been exchanged for a box office far below the standard, and "The Incredible Hulk" has a great risk of overturning.

He just said, "Iron Man" is not surprising, the market can't always have surprises.

"That is, the attendance rate on the first day is less than 60%. Ha. It seems that the two of them are going to be unlucky." Carlos chuckled.

"However, Chairman." Garresti said: "The online reviews of The Incredible Hulk are very good. I have asked people to investigate, and those audiences who have just walked out of the theater are a little surprised by how good this film is. , and the Hulk's fan base is not low, will it be..." - there are repetitions?

Gareth did not directly label "The Incredible Hulk" as a failure. Although the first-day performance of this play is really sorry for its investment cost, any publisher knows that a project like this has failed once. How weak is the propaganda.

Because of preconceived ideas, most fans naturally have doubts, which is also the biggest reason for the unsatisfactory attendance of "The Incredible Hulk" on the first day, rather than the bad word of mouth, which caused spontaneous boycotts by market audiences.

The difference between the two is huge.

"Rotten Tomatoes has a score of 7.4, Yahoo has a B+, and the discussion about the Hulk is very lively online. I feel that the next day's screening of the film is likely to usher in a wave of gains." Gareth continued.

Carlos trembled in his heart, wouldn't it really make "The Incredible Hulk" a success?

Can't, can't, can't, can't?

Does God really prefer Lyman?

As Colombia, who holds the copyright of Little Spider, he is very aware of how high the interests of such projects are, and each film is a huge blessing in terms of image value and an advertisement for the global public, which is very attractive. Those brand parties join the rave.

In addition to the huge profits from the box office and the offline market, the three Little Spiders have also created more than 20 billion IP peripherals. Even if the Hulk and Iron Man do not have the unique popularity foundation of Little Spider, the development of sequels will be slowly cultivated, that is also a steady stream The output of gold mines, even if the income is less.

"Ugh."

Carlos sighed.

Lehman is excellent. I didn't expect that his ability is so great that even Marvel, who is stuck in the quagmire, can turn losses into profits. This is really...

"Forget it." What can I regret if I missed it, Carlos asked: "What did Sam Raimi say?"

"He still insisted on restarting and asked for a global split."

Carlos had another headache.

The Spider-Man series is in a deadlock. On the one hand, fear of change is likely to ruin the good situation. On the other hand, the high salary of the main creator is very bad for project development.

After all, the filming expenditure of the third film is close to 300 million, and the fourth film may not directly become the first film in the history of film investment. The pressure on the box office market is too great, and the global 700 million cannot recover the cost.

Columbia is also hesitant about this series, not knowing how to choose, and even some management think that it will be more attractive to the audience and reduce subject fatigue if it is released after a few years of silence.

Maybe, I really can't make a fourth film.

......

The Incredible Hulk's online popularity has exploded, as Gareth discovered when he surveyed the data.

Discussions on related topics quickly rushed to the forefront of search engines such as Yahoo or other social media, and the box office on the first day was less than 15 million. If it is normal, major estimation agencies would dare to say that "The Incredible Hulk" will be the first of its kind. Zhou didn't even have 40 million yuan, so he lost money properly—

Generally speaking, the first-day box office of a blockbuster is a benchmark, and the follow-up reflections will continue to decline as the audience decreases. That is to say, the first-day box office is likely to be the highest box office area of ​​the film.

However, by comparing the market reaction, the most optimistic box office forecast has given 65 million, which is almost above the passing line of the first-week performance of the first-line masterpiece.

For example, the more authoritative "Hollywood Reporter" website, the reason they gave is that the real-time movie viewers gave movie viewing evaluations that did not match the attendance rate, and the satisfaction level was very high, which should greatly weaken the first film. A crisis of market mistrust comes.

Different from the audience situation of "The Golden Compass", which was optimistic before the screening and ended up high and low, most movie fans generally do not have high expectations for "The Incredible Hulk", which is easy to surprise the market.

In other words, the failure of the Hulk led to Universal and Blue Butterfly's self-praising audiences won't believe it, but they will believe the more pertinent evaluation of fans who have watched the movie. Commonly known as tap water.

......

on the forum.

The reason why the topic is high is also because the fans who expressed their opinions and skeptical fans quarreled with each other and Amway after watching it, which attracted a large number of passers-by.

"The filming is really good. After director Lehman took over Marvel, the quality of the film is quite guaranteed. The original "Iron Man" was wonderful, but I didn't expect the Hulk to surprise me, even if "The Incredible Hulk" was not directed by him. Yes, but he and Kevin definitely have a role to play as producers."

"It won't be a navy, is it really that good-looking?"

"I just want to say that I regret it if I miss it, especially the ghetto and the final fight with my hatred. The violent catharsis made my blood boil, and I couldn't sleep at night. The Hulk is really the Hulk. , no longer confused."

"Although the plot is a bit cliché, the fight scenes and big scenes are well laid out, especially the surprise is the shaping of Banner, Mark Ruffalo's performance makes me feel that Banner should be like this, not to succumb to anger, Nor does he get lost in power. He is a wise man."

"Hmmmm, Banner is so handsome, especially to overwhelm Hulk's will and use his skills to kill the hatred of strength and size."

"I watched it yesterday too, but y'all care about Banner, is no one paying attention to Betty? I just want to say, Keira Knightley is still so pretty. My goddess."

"The one upstairs wants to eat peaches again."

"Just ask if you don't understand, what the **** is hatred? You can still fight back and forth with the Hulk."

"Hey, is it really nice? I didn't even watch it, but I feel like I can try it."

"..."

These exciting discussions can easily arouse the interest of onlookers For most passers-by, watching a movie is not an expensive consumption, but sometimes it lacks the motivation to enter the cinema.

So even if you are not a fan of comics, as long as the movie is guaranteed, you will have the idea of ​​​​appreciating "The Incredible Hulk".

The domineering debut of the slums and the last 20 minutes of hand-to-hand combat with strong enemies did not disappoint the audience who heard the news, so they changed their mentality and gave Amway to others... This is a kind of cycle.

It is also because of the word-of-mouth that gradually started, and the sluggish box office on the first day also made Universal less lose confidence.

In the Internet age, audience evaluation has increasingly become the biggest measure of a movie.

Everyone knows that the first week of the box office is the most likely to pre-set the follow-up trend. If the box office does not rise, it will be a failure, and the overseas investment will be reduced, so it will not be wasted. If it rises, then there is still some hope that the box office will make a profit.

Everyone is waiting...