Chapter 831： Iron man is a treasure

Robert Iger watched the departure of Moise, the executive of the distribution department, and couldn't help but squeeze his brows to suppress the annoyance in his heart.

"President, do you want to approve?" Deputy Ronan asked aside.

"As soon as possible, let the propaganda department make a plan as soon as possible to suppress unfavorable comments, otherwise I am worried that overseas markets will also be affected."

"Yes."

"..."

The new weekend (May 16-18), "Kingdom of Narnia 2: Prince Caspian" won the weekly chart with a score of 56.6 million US dollars, but there was no joy in Disney.

After all, the production cost of 225 million and the continuous investment of more than 60 million in publicity costs are the shackles on the film's performance, and the number of theaters opened as high as 4,320, and it only got this amount of box office in the first weekend, beating one showing for two. Zhou Duo's strong enemy also has nothing to relax.

Looking back, in 2005, "The Lion, the Witch and the Wardrobe", the pioneering work of the "Narnia" series, scored 65.6 million US dollars in its first week, and finally the global box office reached 745 million, but it was the second largest. With such a weak start, it is basically unable to keep up with the pace of making money in the first part. Not to mention that the money spent is higher than the first one, which is a waste.

Robert Iger's opinion on the performance of the film at the moment has followed the need to increase the publicity cost to guide the audience's evaluation, and is a little disappointed.

In his view, any non-benign market reaction outside of the plan means that it will be difficult to turn around again. The best thing to do is to minimize the adverse impact and preserve the copyright surrounding and offline market.

In other words, the box office market has lost, but the IP value should not drop too much.

As long as the public relations are right, when it comes to offline, Disney is a king-level operator, the kind that can drain the wallets of children's parents.

However, that's it, Disney executives are not optimistic about the project's benefits at all.

......

Lehmann looked at the market report in front of him, and watched as "Iron Man" was squeezed and kept most of the box office share, and was very satisfied.

On the weekend and three days of this week, the film earned another 31.2 million US dollars, a drop of only 38% from last week, or because of the emergence of a masterpiece, the box office results can be described as lasting.

From the analysis of the box office shrinking curve, "Iron Man" is even more attractive to the audience than last year's "Spider-Man 3".

Similarly, "Iron Man", which has slipped to the runner-up position in the list, has accumulated a total of 257 million at the North American box office so far. It is not a problem to cross the 300 million mark in the future. It is very likely to become the first domestic box office in 2008 to exceed 300 million. of film works.

After "Prince Caspian" topped the weekly list, 20th Century Fox's "Love in Las Vegas" rose to third place, earning $13.9 million over the weekend, a drop of only % from its first week of release. Around 27, this shows that the creative mode of "big cast + small farce + vulgar romance" is still a magic weapon for the production company to make a steady profit.

Compared with these few, in the summer of 2008, a first-line work "Speed ​​Racer" with a stink bomb at the box office finally appeared. This weekend only ranked fourth with 7.6 million US dollars, and the cumulative box office on the 5th was only a pitiful 29.8 million. The US dollar is "falling rapidly" almost every day.

If you compare the film's production cost of 120 million US dollars with the publicity and promotion costs of more than 40 million US dollars, Warner Studios has missed a lot and lost money to my grandma's house.

However, the Warners operating officer still refused to admit defeat and was stubborn in the face of the media, believing that the two brothers, Larry Wachowski and Andy Wachowski, had failed their trust and screwed up the project. But this also attracted complaints from the Wachowskis, saying that the production team dispatched by Warner had repeatedly intervened in the creation and interfered with their shooting ideas. In short, no one wanted to take responsibility for a pot-sharing conference.

As a talented director who once shot the "Matrix" series, he lost most of the audience's reputation with a wave of sliding shovels, and many fans who went to the cinema for their names snorted on the Internet after watching them: What kind of **** is the film? The whole movie is so colorful that it hurts the eyes, and I don't know what to say. The narrative is a mess.

Facing the accusations from fans, the Wachowski brothers were speechless.

No matter how much you throw the blame, it is impossible to get rid of the relationship that screwed up the adaptation of the classic animation of "The Racer".

......

Late at night.

Outside a mansion, Robert Downey Jr. was supported by Susan and returned to the car.

Seeing the man's uncomfortable expression after drinking too much, Susan was also very distressed.

Since "Iron Man" became a big hit, Downey, the starring role, has naturally risen in price and has been chased by insiders again.

Of course, invitations to various receptions and parties are also indispensable.

Image, fame, worth, this is not an unsuccessful movie, it has brought a lot of benefits to Downey.

Although the salary for acting is not high, and when North America exceeds 200 million, Marvel held a celebration banquet to seal a red envelope for each of the main creators of the crew. For example, several brand endorsements received recently have gained more than 10 million.

Plus, Marvel's peripherals are selling well.

The transaction revenue on Amazon has reached a very good 35.575 million US dollars. On average, Marvel's various figures, models and Iron Man comics can create a value of 14.23 million in one week.

In other words, even if the overall revenue trend is declining as the show time increases, it will almost reach more than 85 million US dollars when the film is drawn.

And this is just an e-commerce platform. Hasbro, HOTTOYS and other store channels have also benefited a lot. As of May 16, "Iron Man" has sold 294,000 sets of affordable figure models, making a profit of more than 52.6 million. , accounting for 72%, 97,900 sets of middle-class figure models, accounting for 24% of profits, and 16,300 sets of high-end boutiques, accounting for 0.04% of profits.

The project generated revenue of 129.58 million yuan in three weeks.

In addition, in the authorized brand derivatives market, if the actor's own image elements are used, the actors can enjoy a share.

for example.

Marvel Entertainment is collaborating with Abercrbie & Fitch, one of the largest affordable casual apparel brands in the United States, on clothes featuring Iron Man and a blurred outline of Robert Downey Jr.'s face. The clothes sold 17,000 pieces in just a few days.

Among the 6,000 pieces sold by the latter, the average selling price of the clothes was US$75, and the income was 450,000. Among them, AF took the lion’s share, including publicity, including the channel sharing 94% of the profit and the remaining 18,000 miles, which the producer took away. 40%, Downey took 60%, which is 10,800.

That is to say, for every 450,000 yuan in revenue generated by licensed products that use his own image, he can get almost 10,000 yuan.

This is why Downey in his previous life only relied on the role of Tony Stark, and was elected to the top ten most expensive actors in North America all the year round, and he was directly ranked first in the back. You must know that "Iron Man" was the fastest time. Pushing one in 2 years, in the middle of the time, Downey will run for publicity, appear on the show or endorse the brand on the platform, and there will be no shortage of banknotes.

Even if he wants to keep a low profile later and doesn't often appear in front of the media and the public, he is still one of the most profitable male stars in Hollywood.

At this time, he must not have imagined that he could earn hundreds of millions a year in the future, and the image bonus of earning tens of thousands of yuan a week would make the couple very happy. After all, this is an additional profit from acting in a movie, and all that is paid is his face.