Chapter 825： I was expected, so I was angry

Lyman was back on set the day after the film was shown, but that didn't detract from the bright future of "Iron Man".

After Sunday, on Monday, May 5th, the film's first weekend results were released, and then the media quickly followed up.

Several high-selling newspapers have reported the box office news related to Iron Man on the front page of entertainment. In addition, it is a further interview with the starring Robert Downey Jr. With the excellent results, Downey's influence The power continues to soar. If nothing else, he attracted a wave of character fans first, which caused a very good response from fans, and even a number of support clubs were established.

Not only the main sponsors such as Audi, 7-11 convenience store, Burger King, LG, Ray-Ban sunglasses, as well as cooperative brands such as Hasbro, HOTTOYS, LFX, etc., are vigorously cheering for them, but even the well-known cosmetic brand Estee Lauder has also joined the event. A turbulent publicity battle - who made Gwyneth Paltrow not only the heroine of "Iron Man", but also the spokesperson of Estee Lauder today.

In North America, as the first blockbuster to debut in the summer, "Iron Man" first collected an early score of 9.36 million in the advance screening at 8 o'clock on Thursday night.

Then, on its opening day on Friday, the cumulative box office soared to $35.1 million.

What makes Marvel even more excited is that Saturday's results did not drop but rose. Although it was only a small increase of 6.8%, this commendable rise almost showed that the film market was released, and passers-by and audiences rushed in.

After all, as a second-tier hero, after the iron man's comic fan market is consumed, more market must come from those viewers who have not read comics.

On Sunday, the box office dropped by 7%, and it closed perfectly with $35.154 million.

In this way, "Iron Man" has a total box office of 108 million US dollars in its opening weekend. Without the threat of other blockbusters, it is firmly at the top of the weekly list.

Such a bursting premiere result not only surpassed the predictions of many data agencies ($80 million-$90 million), but also gave Marvel Entertainment a richer bargaining chip around the operation. Such a good box office also helped "Iron Man" enter the history of the whirlwind like a whirlwind. Top 10, the highest premiere weekend since, ranked tenth.

It also surpassed "The Matrix: Reloaded" to become the eighth place in May's premiere, and after those sequels aside, "Iron Man" immediately rose to second place, only to "Spider-Man" After the first one.

Among all Marvel character adaptation projects, there is only one spider that is higher than Iron Man, and both are more than half higher than the average premiere score of Marvel comics adaptations - "Blade Warrior" 32 million, "X-Men" 71 million, "Fantastic Four" 62 million...

Overseas, Iron Man also performed well.

Although the international popularity of the character is far less than that of comic heroes such as Spider-Man, Superman, Batman, etc., in the 57 countries or regions issued by Warner, in addition to the mainland's more than 53 million yuan, the cumulative box office of 98.86 million US dollars has also originated from Friday. into the pockets of Warner and Mann Media. In this way, "Iron Man" attracted as much as 206 million in the world's first weekend.

The pioneering work has achieved such a brilliant record, and of course Marvel Entertainment is overjoyed.

In an interview, David Messo (an executive of the branding department) couldn't hide his excitement and said:

"It's really been the best start to our new boss, and we're lucky to have this strong comics brand that people love not just in comic books. Maybe like Disney was to Pixar, it's a symbol of high Quality home entertainment, and we're having a rapidly growing fan base. Now, we're in full control of innovation and imagination. In that regard, I have to talk to our boss, Mr. Lyman Rust, who's not just A very good director..." - passed, passed.

What is slightly different from the beautiful results is that the critics are not polite to the evaluation of this film.

Although the film's freshness rating on Rotten Tomatoes is as high as 94%, the media's comprehensive review is 78, and Yahoo's score is B+, the audience is very enthusiastic about it on the Internet. The Marvel Superheroes Web Ratings website has a positive record.

But because the "Dark Knight" monument is ahead, director Ryman is also highly expected by the film critics, expecting to bring something like Nolan to popular superhero works, but the results are inevitably disappointing.

It's not bad, it can be seen, it's vulgar, it's not amazing... It's probably around these points.

After all, "Iron Man" is really a lot worse than the viewing experience that "Million Dollar Baby" and other masterpieces bring to film critics and the aesthetic feeling that gives space to think after watching it.

Correspondingly, in addition to the rising box office and surrounding markets, film critics are fond of starring Robert Downey Jr.

"He brings that great, frenetic energy to his characters that shines through even in the film's most light-hearted moments." - Entertainment Online

"Downie's once-familiar Jie Ao unruly bad boy style has been recreated on the screen so well. It's so fitting." - "Film Review"

"There has never been a more correct, more convincing, more inspirational casting than Robert Downey Jr." - The Hollywood Reporter

Fortunately, industry insiders all admit that the first blockbuster this summer started smoothly.

As a result, other works in the same period were unlucky and could only be a foil on the box office list. For example, the new Sony-Columbia comedy film "The Groom is Not Me", which came in second, was very "simple" despite having 2,729 theaters. It took away US$15.5 million, with an average of nearly US$5,700 for a single venue, far below the expected box office of 22 million.

In addition to the judgment of everyone shouting, even if there is "TV **** symbol" Patrick Dempsey, everyone's box office forecast is still lowered to less than 50 million US dollars. It is hopeless to recover the cost only by North America, but because of the production The budget is only 24 million, and the probability of loss is very low.

In this regard, the film also attracted a large number of female viewers who "don't want to see a piece of iron flying in the sky", but unfortunately the story is too bad.

Even if the target audience is not surprisingly made up of 68% of the female box office, and 57% of them are over 25 years old, the trend is still sluggish.

In other words, Fox's children's fantasy adventure "Isle of Nim" fell 40 percent from last weekend, earning $2.8 million, and ranking seventh with a total score of 42.5 million;

Released in the same week as it, UU Reading 's "Old Love New Work" by actors and creators George Clooney + Renee Zellweger, which had a similar premiere at , also fell to the sky and earned 170 million, with a total of 35.27 million, falling out of the top ten.

The rest of the rankings are mostly dominated by Sony-MGM or Sony-Columbia.

"The Prom Killing Eve", "Blackjack" and "88 Minutes" fell 45 percent, 48 percent, and 56 percent this weekend, respectively, under the influence of "Iron Man", earning $2.7 million, 210 Ten thousand US dollars, 1.6 million US dollars, the total score reached 41.4 million, 79.1 million, and 15.4 million respectively.

The first two have basically locked in profits, and the market task has not only been successfully completed, but even exceeded the standard; only Al Pacino finally got out of the mountain and got another stain - "88 Minutes", who is slowly swallowing his last breath while struggling. .....

Todd McCarthy, the famous film critic of "Variety", said very sharply: "If you want to choose the worst performance of Al Pacino's career, this film will definitely win the lottery."

15.4 million box office, which is the salary of the main creators...