Chapter 796： Cage, seven-year box office champion

"...The charm of zombie films should be more than **** horror and eye-stimulating scenes--

"I Am a Hero", which was released yesterday, is the sequel to the top five box-office work "Tourism to New York" in 2005. In addition to its usual tight rhythm and clear foreshadowing, it maintains a high-level viewing experience, like a breakthrough in the corpse tide. The part of the military fire blockade and flooding the city is even more difficult to blink, for fear of missing a frame of footage.

But the film is not just pure visual enjoyment. What's even better about "I Am a Hero" is that it deepens a little humanistic thinking on the basis of "New York Row". For example, when New York fell, the top military and political leaders knew that nothing could be done, and they fled in a hurry, as well as the further collapse of the social order.

This is a disaster, it does not destroy your physical body, but it completely destroys your sense of self as a person.

It also doesn't take long, just scratches, bites, and the closer you get to the brain, the quicker the infection will be, and it's irreversible.

Even more frightening, it will turn your close relatives, your friends, your colleagues, and your children into something you fear. The fear of this kind of contact, the individual's powerless resistance in the face of the entire zombie group, and the fear and madness of that period of time after the contact and before the transformation are the essence of zombie films. Fortunately, it's just a movie. "

"'I Am a Hero' fully showcases director Zach Snyder's bloody, violent and unpredictable camera language.

From "Travel to New York" to "Spartan 300 Warriors" to "I Am a Hero", Director Zha's control over the rhythm and details of the film can only be said to be very solid. What is really amazing is the handling of the footage. For his subordinates, the seemingly **** scenes do not make people feel disgusting, but they are more beautiful. "

"Seeing a lot of heroic and fearless noble protagonists, the characters who will be cowardly, scared, and roar will feel fresh when you try."

......

After the first day of release, the word-of-mouth of "I Am a Hero" quickly fermented.

In the film market, the screening of the film made all the academies breathe a sigh of relief - finally there is a work that can attract audiences to enter.

After all, whether this movie is based on the attendance rate or the data of box office results, it is a popular type of show.

From the first day, it received 38.32 million US dollars (including the midnight show), and the next day it received 29.75 million again, ranking first in the box office.

At this time, I took the market data report, and the second to tenth places combined are not as high as the box office accumulated by "I Am a Hero" in a single day. Well, the second-place "Atonement" only received 9.67 million, and the "Golden Compass", which has fallen to the sixth place, only received 3.37 million.

With the market popularity of "I Am a Hero", the film market in the third week of December finally showed signs of increasing. It is not to say that the market is now larger and there are more theaters, but the result is still less than the schedule quota of previous years. , that would be meaningless.

At the same time, Cage, the hero of the movie, has further increased his worth.

This Christmas and the end of the year market, this product is a relatively good "National Treasure 2: Mystery Book", which has won the North American box office of 100 million yuan. It is still ranked third this week, with an account of 5.13 million. close;

It didn't take long for "I Am a Hero" to take over again, and it harvested the box office in a way of reaching the top and crushing it.

Two consecutive blockbuster movies, isn't it just proof of Cage's market appeal?

Nowadays, there are many well-known male stars in Hollywood. Among them, Xiao Lizi is the most sought after by fans. After all, his appearance is there, and he has not degenerated into a middle-aged greasy man, but in recent years, the highest honor at the box office belongs to Nicholas Kay. Odd, the salary is really over 20 million.

In this regard, Xiao Lizi has not been able to produce commercial masterpieces for some time because of his excessive pursuit of Oscars. Another Tom Hanks, who also has excellent acting skills and has won an Oscar, has only "Da Vinci" in the past few years. "Password" can be regarded as a hit, and Cage has a national treasure series, a "New York trip", and a "Bad Guy". In the eyes of studios and other capital, the market value is also incomparable.

And Cage is also the first male star who is expected to exceed 600 million in the North American box office this year. If it weren't for the unsatisfactory performance of "Soul Chariot", he would not only become the champion of the annual box office actor category, but also touch most of the studios. You can try it if you add up to the goal of 1 billion that may not be achieved every year.

No way, Cage in 2007 was just in time for the trip, even with so many masterpieces starring him released, and even the "Soul Chariot", which is a bit stretched, has won 100 million in North America.

Furthermore, it is not easy for an actor to receive a masterpiece in a year. Cage has three. At least this year, no one can compare with him in the box office, because there is a big difference, and it is the only one.

"Variety" commented on this: "There is no doubt that the most dazzling male star this year is Cage."

Of course, "I Am a Hero" is still in theaters, and it even has the taste of saving the market.

The kind of visual shock and impact presented in the film made passers-by and audiences flock to the theater after watching for a while, bringing secondary heat.

Among them, there are a lot fewer potential fans who have watched the first "New York Row", but it does not affect everyone's viewing experience at all, because strictly speaking, "I Am a Hero" just inherits the background of the previous work, and there is not much in terms of plot. At the connection point, there is no such thing as "I Am a Hero" that cannot be read without watching "Travel to New York".

Although among the moviegoers, the elderly, such as those over the age of 40, are not impressed by the film, but this does not prevent "I Am a Hero" from being highly sought after by other age groups, and it is raking in the box office in various states.

Not only Cage's income, but also the annual box office actor category champion, and Joaquin Phoenix has also risen sharply.

Although he played the villain and the villain, it can only be said that he has a different attitude towards the survivors. In terms of the role, he can also stand out and impress the audience.

Since then, Joaquin Phoenix has become famous before he met the character that made him famous. After all, he used to be in the independent literary circle and won a lot of small awards, but the mainstream audience affirmed him. Still unfamiliar, there is such a blockbuster "I Am a Hero" first male supporting body, always able to show his face in front of more audiences.

......

"Lions Gate is a big win this time."

Such good luck made Universal President Bob Wright a little emotional.

As soon as he established an overseas distribution network, he came across two excellent works in the market, "Twilight" and "I Am a Hero", and he didn't know what to say. Although he personally didn't mind the entrance of Lions Gate -- Gusta and he had both worked for Bush's presidential candidacy, not to mention political donations.

But opening the situation so easily was beyond his expectations. He thought that Lions Gate was not competitive, but he didn't want to kill a Firefly to help.

Opposite him, the confidant's distribution manager answered: "I heard that the distribution terms signed by Lionsgate and Firefly tend to be on Firefly's side, and Lionsgate can't make much money."

"As long as we can gain a firm foothold and integrate overseas business, a little concession in the early stage is nothing. Moreover, these two films are rare and easy-to-operate good projects, worth it."

This is true.

Even when they looked at it, they wanted to take over.

At the end of this year Universal's "American Gangster" only got 130 million box office. Although there is room for profit, it is still far from "I Am a Hero".

Coupled with the overseas market, which has been sluggish recently, there must be a good harvest for such a movie, which makes Bob Wright a little envious.

Of course, Global's business output this year is not bad, it just wants to be better.

While chatting, an employee of the distribution department compiled market data.

The distribution manager glanced at it and sighed: "It seems that another blockbuster series has been born. It won 89.51 million in the first weekend, and when the third one comes out, with the market accumulation of the first two films, as long as the production of the same level is maintained, even lower Some, the value will be higher.”

"Isn't this the benefit of a series of movies, with less risk, accumulated value, and large market returns. The hit of "I Am a Hero" even drove the DVD sales of the first "Tour to New York", which has been sold for two years It stands to reason that the potential market is almost exhausted, and as a result, the sequel was released, and more than 70,000 sets were sold in three days.”

Bob shook his head. He had already expected such a result, and he couldn't help but think of the Hulk.

Firefly's production ability is really guaranteed.