Chapter 788： Christmas chaos, no one dominates

Hesitate, hesitate.

According to Li's constant calculations, he is considering going to the mainland for publicity.

As a fairly well-known director, this is inevitable.

A high budget is an acquaintance, which is a plus.

Lehman had the intention to invite, but he could only wait for him to figure it out on his own.

In fact, his visit was still useful, but it felt a little worse.

Although I didn't agree, I didn't reject it outright.

Back at the company, I looked at the progress, and my days became more leisurely.

......

Thursday, November 15th, a day painted under Twilight North America.

In fact, since the end of October, the film has been difficult to accumulate at the box office. Slowly reducing the theater line and reducing the schedule, until the film is finished.

Judging from the box office, it has undoubtedly achieved good results.

172 million in North America, 231 million overseas, and 403 million globally.

Because of the agreement signed between Lionsgate and the theater chain dealers, North America took away 40% of the common industry in the industry and 47% overseas, respectively 68.8 million and 108.57 million, leaving 225.63 million US dollars for the producers.

Excluding transportation losses, labor and other miscellaneous expenses, there is still 194.14 million yuan, of which 51.36 million yuan was spent on publicity in various places, and Lionsgate took 10% of the total revenue, leaving Firefly with 120.2 million yuan in box office revenue.

In the profit of the producer, the 40 million shooting cost, the main incentive red envelope, and the box office salary of the production team must be removed. Therefore, the box office net profit of Firefly's real profit from Twilight is only 67.84 million US dollars.

The offline and copyright market will take time, but the whole project is estimated to bring Lionsgate 78.96 million, and Firefly will earn 397.16 million US dollars.

in turmoil.

The Christmas battlefield is on.

In the weekly box office battle from November 12th to 18th, the 3D animation Beowulf took the top spot in the box office chart with an outstanding performance of 28.1 million US dollars; while last weekend's box office champion The Bee Story slipped to the runner-up position, The American gangster, which has been competing with it, was squeezed out and took third place.

Beowulf director Robert Zemeckis is a disciple of Spielberg. When the film premiered, Spielberg personally went to the scene to help with the promotion of the platform.

But the filmmaker who once made the classic film Forrest Gump has suddenly had an almost paranoid pursuit of advanced film technology in recent years. Even with the failure of the Polar Express, he still did not give up the combination of live action and animation.

So when audiences see lifelike nudes of Tom Hanks and Angelina Jolie in cartoons, Beowulf is still worrying.

With a production cost of up to 150 million US dollars, less than 30 million was harvested in the first weekend. If there is no miracle, it is impossible to make a profit after a long cost recovery period.

At the end of this week, Beowulf successfully topped the list with 28.1 million because there was no better work; the second place, The Bee Story, earned $14.3 million, and American Gang was the third place with $13.2 million.

Fourth, the North Pole Santa Brothers, $12 million;

Fifth, Magrim's Toy Store, $10 million.

To the following week November 19th November 25th.

Beowulf's top spot on the charts has not yet warmed up, but it fell as quickly as everyone guessed, and the box office fell by an astonishing 41%, completely declaring that there is no hope of turning over.哽噺蹓帽奇奇 Novel 蛧|w~w~

Meanwhile, on Wednesday, Disney unveiled the animated film Enchanted in preparation for Thanksgiving.

It collected 35.3 million in three days over the weekend, and accumulated more than 50 million in five days.

Disney's belief in "entertaining the whole family" is rewarded by all families with children.

More importantly, the box office was excellent, the critics were full of praise, and ordinary audiences also called, adding a beautiful scenery to the film.

"It's as if Disney's golden age is back", "A brilliant and precious all-ages entertainment that's truly loved by all audiences", "Skillfully transforms Disney's old-fashioned fairy tales into this captivating, modern comedy, Even Disney himself will be deeply attracted", "unexpected joy brings a new definition of fairy tales"...

The media led by the Los Angeles Times, Entertainment Online, New York Times, etc. have not hesitated to give blockbuster reputations like hype, and the freshness of Rotten Tomatoes website is as high as 93%.

After this week, Enchanted topped the list, followed by a new film released by Sony this Christmas with 18.6 million, and poor Beowulf with only 16.24 million, ranking third.

......

During the schedule, no one dominates the roost.

Xie Yi, president of New Line Pictures, watched all this, and his heart was itching unbearably.

He vaguely remembered that The Lord of the Rings 1: The Lord of the Rings was like this when it reappeared, and then he achieved the scenery of the new line, stepping on a number of works to achieve brilliance.

Today, is it another reincarnation?

The same magical epic, the same novel adaptation, the propaganda slogan played is also the second Lord of the Rings, as long as it succeeds, it is really...

Shay was a little excited.

Mainly because I have been under too much pressure recently and urgently need proof of performance and relief.

Oh, by the way, the Golden Compass is issued by Warner Bros. The publicity team keeps building momentum and attracting the attention of passersby.

Waiting until December 7th is the day when the film is released, it will be fast.

Shay looked at the competitors in the market with a sense of feeling, and added a little more confidence.

Suddenly, he thought of Peter Jackson again. He wondered if he would regret his previous rejection when the golden compass was as hot as the Lord of the Rings.

If his attitude softens, Shay is still willing to cooperate with him. I heard that he is tinkering with experimental special effects for documentaries now, and I don't know what the gains will be and whether it will work...

In the inexplicable divergence of thoughts, the manager of the distribution department knocked on the door and walked in, interrupting his thinking, "Everything is ready. Posters, hard broadcasts, previews... Warners asked the main creator to participate in several program interviews. To cooperate with the promotion, in addition, the major theater chains are willing to provide 4,000 theaters to show our movies."

The main reason is that several works on the market are very disappointing, and we can only hope that the new film will boost the box office.

Xie Yi was overjoyed, "Everything is in place."

He paused, then said, "What does Warner say overseas?"

"They don't want to show it at the same time."

"Hmph." Xie Yi was a little unhappy. Naturally, a **** son is not as good as a real son. He had already expected it.

He secretly thought to himself: even with his brother companies, they are too concerned about the operation of such a large project, and the allocation of resources is really unfair.

"It doesn't matter." Xie Yi said again: "You bring someone to cooperate with Warner's actions. If anything happens, report it in time."

Seeing people nod, Shay waved, and the release manager left.

After a while, he ordered a few confidants to gather to prepare the arrangement of the premiere.

Appoint the theater, contact guests, film critics and the media, each link must be determined in advance.

When the Golden Compass started to promote its efforts, Firefly also had its own projects busy.

Lionsgate President Jon Feilmei came to discuss the announcement of I am a Hero, because this project is the sequel to the New York trip, and after the foreshadowing of The Walking Dead, the fans of the movie are still very concerned about it.

What's the matter? After two years of potential warm-up, the market potential is huge. As long as the quality of the movie is guaranteed, it should not be difficult to surpass the New York trip. The fastest update of Qiqi novel https://

The two are gearing up to work together, and they are ready to make a bigger box office profit than Twilight.

Strictly speaking, the twilight market is too single, if this series is too toxic, the kind that poisons the hearts of young people, its value will not be high.

Judging from the market audience alone, I am a Hero will definitely attract more audiences of different age groups than Twilight. The threshold is expanded and lowered. If it succeeds, it will be another series of gold mines, and it can even drive the offline market of the first part. , creating secondary income.

"The initial publicity investment will be around 32 million. The traditional media channel, the Internet, will be the biggest driving force, so that audiences who are interested in zombie themes should know that on the 14th, there will be a zombie movie released. This step can be achieved. Determine the basic plan of the masses, and the box office will not be too bad.”

In the conference room, Lionsgate and a portion of Firefly's distribution team sat together and listened to the work schedule.

In fact, it is mainly to determine the focus of the campaign, and the other two are very familiar with how to promote it.

Subsequently.

Overseas publishers from all over the world quickly reached an agreement with Lionsgate this time, which may have been the sweetness of the twilight.

You see, interests that are not truthful are more tied to relationships, aren't they?