Chapter 768： "Transformers"

Wednesday, July 4th.

After the madness at the box office in June, the market quota began to decline as the number of viewers of several films decreased.

But there are still some movies that grab this last tail and harvest the audience's wallet.

In theaters across North America, there are long queues again, because today, Hasbro and Paramount's 150 million blockbuster Transformers will be released.

To this end, Hasbro has signed agreements with more than 200 companies in more than 70 countries to push the Transformers i.

Paramount is also constantly building momentum, and the propaganda cost of more than one billion yuan has been smashed.

This is actually the first blockbuster collaboration between Spielberg and Paramount after DreamWorks was annexed by Paramount.

Shooting a movie version of Transformers is because it has a very strong fan flow support behind it.

To put it bluntly, both Hasbro and Paramount value this i and want to develop it.

The reason is that Spielberg and Lorenzo Dibonnevandura and Hasbro's chief operating officer Brian Goldner reached an agreement to provide copyright rights.

With creativity, the director Michael Bay was hired because of his failure to escape from the clone island, and he was no longer floating. He concentrated on his own explosion scene and could hold it back.

The film was completed at the end of 2006, and the post-production took a while, and it did not catch up with the fiercest competition in the summer, but the audience base was also quite large.

The local theater chain dealers in North America gathered 4,050 theaters for the first round of screenings after the trial to see the market situation.

After the first day of screening, there was criticism and praise.

The main reason is that the viewing experience of this film is very good. Have you ever seen a toy that you played with as a child landing on the screen one day?

When the protagonist's bumblebee was transformed into a robot, the audience exclaimed.

Whole stunned.

Michael Bay doesn't play depth, but he is still very good at grabbing the audience's appetite. The fastest update of Qiqi novel https://

And the moviegoers are indeed shocked by these big scenes and today's top special effects technology. The pleasure brought by the eyeball easily occupies the brain and is extremely exciting.

When Optimus Prime said the sentence, "Freedom and rights belong to all beings", it was how many childhoods who had owned this toy.

The combination of emotion and business contributed to the success of this film.

cv22 tiltrotor aircraft, f117 "Nighthawk" stealth aircraft, c130 "Hercules" transport aircraft, c17 "Globemaster" transport aircraft...

In addition, although the classic bombing scene of Michael Bay is useless for the plot, it is to stimulate the eye. Curiosity, and an appreciation for cutting-edge weapons.

This guy actually knows what the audience wants to see. If he doesn't float, he rarely misses.

until the end of the movie.

The audience still heatedly discussed the characters, and felt the momentary sense of fulfillment from the bombardment, so that the spontaneous Amway on the Internet was very strong.

Of course, film critics are firm, and they still focus on criticism.

However, Michael Bay was also used to being scolded, with a somewhat indifferent attitude.

In the statistics of Rotten Tomatoes, the positive rate of Transformers after the opening of the painting is only 57%, which can be said to be quite low.

"Although childhood toys can appear on the screen, it is surprising, and the special effects scenes are even more surprising, but to be honest, apart from these, what else can be seen from this film?" Qiqi's novel was first published on the whole network

Most of the film's positive reviews came from the visual effects and action scenes; while the criticism came from the plot and characters, very much in line with the mainstream voice of director Michael Bay's work.

But after so many years of scolding, the box office results of this product rarely fail.

as predicted.

The box office has accumulated a total of 70.5 million US dollars in three days, and the single hall has remained at around 9,000 US dollars. It has injected a powerful medicine into the slightly sluggish market, and the global theater chain dealers are frantically making money.

Meanwhile, The Dark Knight is set for July 13.

The second part of Nolan's Batman trilogy also kicked off the promotion with a vigour.

In the newspaper, in addition to the Transformers press release, it is the report of the Dark Knight.

The hype about it is particularly hot. After all, Warners also has deep pockets. After knowing the quality of the film, it is even more confident to invest a lot of resources.

On the poster, Batman is standing under the building, and a light is placed on the classic bat logo. The dark style seems to remind the audience of the mystery of the shadow of the previous year.

The background was blurred, and the thick night surrounded Bruce Wayne, who was wearing a battle suit, and his body was tall and straight.

Another poster highlights the confrontation between The Joker and Batman, and selects characters with a sense of picture and topicality.

Needless to say, the main creators have long been pulled by Warner to participate in various activities and exclusive interviews.

In the original time and space, because of Heath Ledger's accidental death, most of the attention was on this, which brought great convenience and benefits to the announcement of the film.

But at this time, focusing on the main creation, although it was almost affected, the quality of the film is still that quality.

Furthermore, Christian Bale's popularity needless to say, there are few male stars of the same age who are more popular than him, and although Heath Ledger has been questioned by some fans because of his age, whether he can play the clown well, but in recent years In several works of Lehmann, the popularity is much higher than that in the previous life. Although it was suspected by the audience, the publicity effect is still good.

People in the circle saw this scene and discussed it for a while.

Especially Paramount, Ya just released Transformers, Warner's masterpiece is coming, I must be worried that the box office market will be squeezed.

But there is no way. This year's schedule is very competitive. Several major studios have projects launched. Who is willing to give in?

Anyway, this is the case every year between the five big ones, and there is a lot of competition between them.

As soon as Warner made an effort, the initial publicity expenses were directly thrown in 50 million, which was close to 2/5 of the total cost of the film.

Of course, the follow-up promotion of the release is equally important, and this money is far from the final investment.

Hard radio, soft radio, Internet, TV stations, all channels continue to hype movies, and then maximize the sound effect.

Only in this way can we drive the huge surrounding market.

You must know that the first mystery of Xia Yingying has brought $500 million to Warner from various interest chains. Only by making the cake bigger can it be more refreshing.

The repeated bombing from various angles is not weaker than the topic of Transformers.

Batman fans have long been interested in the film, and the Internet is also surging, looking forward to what kind of work Director Nolan will bring to them.

Finally, on the evening of July 12th.

After another day of creative meetings, Lehmann rushed to the Grand Theater Eva did not follow. She is now obsessed with producing and unable to extricate herself, staying in the twilight crew and reluctant to leave.

I heard that they had a good relationship with the director, and the two were wanton coaching against a group of young actors.

Park the car, and the dense crowd can be seen from afar.

Lyman will not go to the red carpet, no Eva, boring.

Of course, the screening ceremony held by Warner Bros. is still so bright.

At least the actors in the circle don't want to offend Warner, they just take the time to catch up.

Inside the theater.

Lyman sits with Nolan.

Looking up, it was Heath Ledger, and when he turned around, it was Xiao Lizi, and a lot of high-level executives from Warners also came, as well as many film critics and media...

The market is too hot, which is also a good thing.

At least, the media have no shortage of valuable news reports.

"Lyman, I heard that you have been busy with another movie recently."

Fox's people came to say hello.

As soon as Lehman heard it, he knew what they were planning, nothing more than to win the film and release it.

After all, the bigger the studio, the rarer the source of good films to leverage their distribution channels and support their employees.

Lyman casually said a few words, and the person left again.

Some time ago, I asked you for the copyrights of Silver Surfer and Daredevil, and there is no room for negotiation.

I bother.

Lyman was a little indignant.

The X-Men is so popular, he didn't mention the repurchase, and the two characters who have no development plan and are hidden in the copyright library are so stingy.

At this moment, he suddenly looked forward to Lionsgate to disrupt the situation and make the already chaotic movie market more lively. Is this convenient for Firefly's sneaky development?

If everyone is watching, how can you do anything?

Gossiping a few words, in many mixed emotions, the Dark Knight is about to show...  

:. : m.x