Chapter 765： shared use rights

All are smart people.

Therefore, there are pros and cons for each communication.

And Lehman is also open and aboveboard to show that the car and horse should use a win-win model in exchange for Universal's approval, who will let the copyright be in the hands of others.

Furthermore, the nature of capital is to plunder more resources to reap profits, which is a very thoughtful answer.

Marvel's payment, the rights to use Universal's publishing rights, and the benefits of demarcating the image surrounding it are the focus of the final discussion on whether to cooperate.

The best way to get something from others is not to soften your attitude and beg the other party, but to give it some benefits that may be seen without taking any risks, but you have to give it up because of its consideration. part.

Part of it is neither painful, but also feels that the transaction is cost-effective, and there is an impulsive bargaining chip...

As for whether it is worth it or not, it is a matter of benevolent people seeing benevolence and wise people seeing wisdom.

Anyway, the plan has been given, let Universal consider whether to eat this bait or not, and then spit out something.

Lehmann didn't know how their negotiations turned out.

It's just that Nassim Ellison reappears, noticeably more calm...

He sat down and said, "I would take the liberty to ask when your company plans to shoot?"

"As long as you nod your head, you will be able to enter the theater next year at the latest."

Nassim Ellison pondered for a while, and finally replied: "The conditions for the production of the project remain unchanged. Your investment will be distributed globally, but we will make 30% of the profit from the operation of the image."

"Total surrounding income?"

"Haha, Mr. is joking, of course it's net profit."

"Alright, that's about the right to use..."

After Nassim Ellison discussed with Universal's executives, they agreed that this was because Lyman was afraid of the Hulk's remake and Universal would no longer give Marvel the opportunity to intervene.

This is actually like Firefly and Warner shooting Batman, and they also require to guarantee the investment rights of Firefly's sequel, which is a relatively common supplementary agreement in the industry, so I didn't think much about it.

"We agree on this..."

After listening to Lehman, he finally felt relieved. In fact, what he cared most about was the question about Marvel's use of the character image of the Hulk...

"Pleasant to work with."

"Pleasant to work with. Hope everything goes well."

Nassim Ellison said sincerely.

After that, Lehman mentioned the independent copyright of the female Hulk again, but Universal is reluctant to talk about it any more. After all, the Hulk failed, and its related characters have not been cold, and it is still a good copyright asset.

In the afternoon, the two sides formally signed the image rental agreement.

Roughly the same as the original time and space Marvel's approach, it is nothing more than giving up a part of the offline interests, but it is harmless, as long as you can get the right to use it.

Of course, although Marvel Studios has regained some rights to use the image of the Hulk, Universal still owns its distribution rights and the independent copyrights of related characters, and as long as the Hulk makes a single-player movie, Universal can continue to occupy the comics. Wei cheap. The fastest update of Qiqi novel https://

In later generations, Marvel is also very cunning. The mcu series constantly releases the Hulk, but in addition to the Invincible Hulk co-operated by the two sides, the single-player movie is still paving the way for the reunion, and the independent series of the Hulk will not be launched later. Its purpose I just don't want Universal to keep sucking blood.

Because of this cooperation, Universal took the bulk of the money, but Marvel took the risk of production. After fame drives the added value of the image, what Marvel can get from this part of the market revenue is also 30% of the net profit left by Universal. .....

Who knows how much this 30% can be. New Line operates The Lord of the Rings trilogy, but it offends the Tolkien Foundation and Director Jackson at the same time because of copyright gains. To say that there is nothing tricky and New Line has no tricks, who would believe it .

Go back to the company.

Negotiations with Lionsgate were also answered.

On May 16, 2000, Artisan Entertainment reached an agreement with Marvel to turn at least 15 comic characters into movies or TV series, including Captain America, Black Panther, Black Widow, Deadpool, Iron Fist, Ant-Man, Punisher, Humanoid, Vampire Mobius, Long Shot, etc.

On October 23, 2003, Lionsgate acquired Artisan Entertainment and inherited its Marvel character rights.

Among them, Lionsgate filmed The Punisher in 2004, but the response was not good, and it lost.

Later, Lionsgate also intends to make Black Widow into a movie, but the response to the works in the same type of market is dull, and even a famous actress like Charlize Theron, a South African diamond, plays the leading role. If it didn't work, the plan was shelved.

After that, Deadpool and Vampires were taken away by Fox, and the rest will be slowly repurchased until the rise of Marvel.

But now, because Lehman's Firefly Films is on good terms with Lionsgate, and only recently reached a series of cooperation plans for the supply and distribution of overseas film sources, Lionsgate does not have the idea to develop any superhero theme, which is far better than Universal. many.

No, after Lehman agreed to entrust Lionsgate to distribute the I Am Hero project and signed an agreement, he was very knowledgeable and paid a token copyright fee, and returned the rest of the character image adaptation rights to Marvel.

After all, in the agreement signed at the beginning, if one party does not have a shooting project within four years, the copyright will automatically return to Marvel.

The only pity for Lyman is that Fox took away Deadpool early because of the layout of the X-Men. This role is still very marketable, and his character is very popular with the audience...

As for the copyrights of other heroes like Blade, Silver Surfer, Planet Devourer, Daredevil, Ghost Rider, etc., several studios ignored Marvel's so-called repurchase.

Needless to say, Fox and Columbia have already received the dividends of Marvel heroes, and their attitude is very tough. Even Columbia takes the so-called linkage plan for granted that Marvel wants to take advantage of the little spider's popularity... Fox front It was a pleasure to cooperate with Firefly at the time, but it was the same idea in the heart. They had already had a general plan for how to lay out the X-Men.

No need for Marvel's finger-pointing.

The rest, like New Line and Crystal Sky Pictures, are also unwilling.

After all, everyone is not familiar with it, and no one really takes a fancy to a little copyright fee.

These days, the cost of adapting a popular novel is only 10 to 20 million yuan, which is indeed a small amount of money for the entire project.

But at this stage, the original team who can recover the reunion is much better than in the previous life.

At least, Ryman's initial plans for the MCU don't have the issue of no copyright usage rights.

After making the grades, you can grind slowly.

At that time, it's still unknown who will rub off on who's popularity The hero return project has come to an end.

Liam came over.

For the social fringe, the distribution of two of her works.

The two films took the film festival route. Some of the copyrights in overseas regions were sold, and some of them were too low to sell. The distributors did not buy them. Of course, the North American distribution rights of the films must be kept in their own hands. That's it.

"What do you think?"

"The social fringe is not suitable for pushing into the theater, and it's okay to maintain word-of-mouth on a small scale. The threshold for watching this film is too high. If you like it, you will like it very much. Is she, but she can get lost in the popularity of Tokyo, and there may be a good market response..." Qiqi's novel was first published on the Internet

"Just do it if you think it's feasible."

"Then, on the edge of society, I will not waste publicity expenses. Let's talk about awards season. Let's see if we can hit the Oscars."

In the original time and space, Alfonso has never made this film, but I think it is a tune with Rome, and it does not need to enter the theater. The market for this type of film is still small.

Now that capital thinking has opened up, everything has its way. Blue Butterfly Pictures only pushes her, and the number of screenings will not be high, and I am afraid that it will not be able to pay back.

"Starting this week, we will release two previews, in line with the little limelight of the jury award, and the signature of director Sofia Coppola, to arouse some interested audiences and arouse curiosity, next Friday, take it 700 theaters to try out the market potential.”

Liam roughly talked about her publicity ideas for this film.

Lehman listened, and he didn't think there was anything inappropriate, just let them notify the theater by themselves.

These two films can be used to enhance the brand image of Firefly, but the box office market really has no expectations.

The main thing is to rush awards and save reputation.