Chapter 749： Let Lions Gate go first

Stereotypes don't work.

This was Liam's first thought when he heard that Lionsgate had established an overseas distribution network at this point in time.

But in a flash, he thought about the meaning of the so-called "cooperation".

As we all know, in addition to publicity resources, the second demand for film distribution is high-quality film sources.

Not to mention other things, if it is only released domestically, less than 10 movies a year is a waste of channels. If it is expanded overseas, more than half of these 10 movies must be worthy of global distribution - the kind of millions of box office Don't take out the movies that you want to make, it's useless to release them, the effort is not proportional to the income, and there is a high probability that you will lose money.

The output of Lionsgate is not low, strictly speaking, there are more production projects than Firefly.

Last year alone, Lionsgate produced 17 films, but Lionsgate, like most studios, is very uncontrollable in investing in filmmaking. Of the 18 films, more than half of them were worthy of a loss or a small loss.

Override total expenses with total profit, and make a profit.

In other words, if Lionsgate relies entirely on its own production, it will definitely not be able to support such a large overseas network, because most low-budget films do not have overseas markets.

Then, they must find a way to solve the problem of high-quality film sources.

Here you can refer to the five major practices. A large proportion of their overseas business is to win over small and medium-sized studios, distribute their films, and collect channel fees.

Lionsgate has a good relationship with Colombia. In the past, if Lionsgate had any movies worth overseas distribution, most of them were represented by Colombia.

Therefore, if Lionsgate wants to stand on its own, it has to find a way to stabilize Colombia.

From Lionsgate's point of view, Liam felt that if they wanted to compete in overseas markets, they would have already started to take action - not only maintaining a good relationship with Firefly, but other independent studios should try to win.

Even for the source of the film, certain concessions can be made to increase the bargaining chip of one's own side - the cost of overseas channels is reduced, and the profits are given to independent studios in exchange for high-quality film sources.

It's easy to come up with.

Lionsgate doesn't do this, so what does it use to compete with the Big Five?

If everyone is the same, why bother with Lionsgate.

Therefore, Liam suddenly felt that Lionsgate's move was good for Firefly.

Anyway, they don't have the ability to distribute overseas, and the movies always have to be handed over to others, and the pattern is broken. Isn't it the small and medium-sized studios who benefit.

This is like a price war between mobile phone manufacturers. They are competing for market share, but it does not prevent consumers from enjoying the benefits.

As for the price going up again after the pattern stabilizes, we will have to wait until then.

Joseph seems to have thought of this too, and likewise thinks it's okay to stay close to Lionsgate.

Considering the issue is of course based on their own interests, which is very realistic.

Therefore, it is not important how Lionsgate will be, but how Firefly will expand its strength is important.

Lyman pondered for a long time, nodded, and handed the matter over to Joseph to deal with Lionsgate president Jon Flemish.

......

March 24.

The cumulative box office of "Juno", which has been released for more than two weeks, has exceeded 75 million US dollars.

In France, the domestic box office of "Untouchable", which was screened for nearly four months, reached a staggering 218 million euros.

In fact, as early as early March, "Untouchable" could not sell much at the box office.

However, because it was very close to the target box office, the three distributors unanimously decided not to draw, and would rather make less money to carry the film up.

Finally, after day-by-day accumulation, "Untouchable" succeeded.

Of course, this phenomenon of maintaining the local market is not uncommon.

Almost all regions have had similar measures to resist the invasion of Hollywood blockbusters, but some have succeeded and some have failed.

So, what's the point of this?

Quite simply, a film about French culture overtook "Titanic", the one-time champion of the list, with a box office of 218 million.

The highest-grossing film in French history is no longer a Hollywood film, and the number of viewers has also broken records, reaching 17.65 million.

In other words, the top of the list is engraved with the stamp of France.

When local films were sluggish and Hollywood blockbusters swept the box office again and again, "Untouchable" bucked the trend and injected a shot in the arm for the French market.

Its success proves that French audiences are willing to support local films, provided that they are made with heart, not the art of using film support funds.

Lehmann also understands the good intentions of the French government.

At the end of the screening, the government almost called on the public to support the film, and it took a long time.

Is "Untouchable" excellent? Excellent, a masterpiece.

But the genre of the film is not the one that roared the market. At best, it can only be said to be a blockbuster, but it must be much worse than the world-class phenomenon of "Titanic".

But so what, the top movies in the Japanese and Korean markets are not also supported by the government.

That's enough.

Of course, the French filmmakers were a little excited, but inside Firefly, everyone's mood was relatively calm.

So long as the movie is profitable.

Because the three publishers have contributed a lot, the middle of the publicity expenses and the cinema line are calculated, 218 million can be left with 68.9 million US dollars.

Excluding the expenses and a part of the bonus, as well as copying, transportation, taxes, etc., Firefly can get a profit of 45.6 million US dollars from the box office market.

However, considering the online and offline market and copyright operation, "Untouchable" should bring no less than 110 million US dollars in revenue to Firefly.

Among them, Gao Meng, EMI and Europa can at least share more than 90 million net profits from the total project revenue.

Of course, people deserve this money.

And when the news that "Untouchable" won the French box office championship spread to North America, it was also lively for a while.

Mainly because of Lehmann's increasing fame, and the frequent success of Firefly's production business after it got on track, the audience was very interested in his news.

However, with the media's urgency and the audience base, it takes a little space to report some topical matters without Lehmann's presence, and people do it beautifully by themselves.

Look at the title, ho, "Untouchable" breaks French box office record, Lehmann Last surpasses James Cameron.

Cameron didn't know what to think about Lehmann after watching it, but he just wanted to say is there any comparison?

Both of them are directors, and they both want to make better movies. What's the point?

Cameron walked out of the studio and took the newspaper from the assistant's hand, without any superfluous feelings.

His impression of Lehmann is still in taking over his stake in the digital space.

It was a relatively close meeting between the two, and they usually didn't communicate at all.

However, he somewhat admired Lehmann.

Of course, the aspect of admiration does not refer to making movies, in this aspect, he is not convinced by anyone.

He also doesn't think a record set 8 or 9 years ago can't be surpassed.

Box office records? Isn't it just to be broken.

But Lehman can make a movie while putting his heart into running a studio, and it's not an empty shell for tax avoidance. The production business is very good, which Cameron thinks he can't do.

He couldn't control the digital realm once, and he ended up falling out with Scott Ross.

The most annoying thing about the digital field is that his projects are on the right track, but the shareholders and management unanimously chose Scott Ross in terms of differences in business philosophy.

Of course, Cameron's personality doesn't think it's his own problem. After selling the shares, it makes him more and more lazy.

Or rather, keep improving?

Because among the existing big directors , Cameron's production speed is the slowest.

Back to the fireflies.

On the market, "Juno" still earns the box office steadily. For such a plot word-of-mouth work, it is a small profit to be able to make a profit, and a big profit to make a profit, because a studio needs this kind of word-of-mouth masterpiece to deepen the audience's appreciation for the Firefly label. impression.

On the other hand, Lionsgate is still negotiating cooperation with Joseph, but it has changed from intention to specific implementation.

A few days later, the post-production of "The Edge of Society" was completed. After a few chats with Lehmann, Alfonso went back to Mexico for vacation with satisfaction.

He also means to participate in Cannes, the temptation of the film festival is still there for him.

At the same time, in the financial markets that Lehman has been distracted by, Golden Century officially announced its bankruptcy.

The elites of Wall Street are busy cutting their flesh and drinking their blood, squeezing some of the company's remaining high-quality assets, and no one thinks much about it.

Are there still few companies that have closed down due to various problems? Just normal operation.