Chapter 732: The charm of local culture

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December 28.

It was 6 in the morning, before most people got up.

Luc Besson opened his bloodshot eyes and got up.

He is a little tired now, but beneath the tiredness is an uncontrollable drive and joy.

Of course, it wasn't the multiplayer sports that made him tired, but the screening of "Untouchable".

Watching movies every day to gain box office and accumulate box office is something that people don’t want to miss.

So, he stayed up late last night again.

Just take a shower and have breakfast.

After going to the company, there is a meeting.

At the meeting, the focus of the conversation was still on the release of "Untouchable".

At this time, everyone is in a good mood.

In other words, it is difficult to think whether the performance report at the end of the year is good or not, with the estimated possible income.

As usual, he reported market data and follow-up promotion. After the meeting, Luc Besson made a phone call with the other two issuers.

In fact, they all mean the same thing, that is, to find a way to make this cake bigger. If possible, it would be better for the work of another local filmmaker to top the list. But just thinking about it for now.

For so many years, the French film market has been suppressed by the films of other countries, which is actually a little unsightly, even if they are businessmen who pay more attention to profit.

But it is still difficult to surpass "Titanic". After all, the production of movies in the past is not as much as it is now, and the quality of film sources is not as large as it is now, so it is impossible to occupy the most market for a long time.

All I can say is that it takes a bit of luck...

With the continuous good news of "Untouchable", several stakeholders have also contributed very much, and Lehman is still a little happy.

It is a little regrettable that the local flavor of such films is too serious, and it is not easy to develop overseas markets.

But that's not the point.

Anyway, Lehman's original idea was to make a blockbuster movie that was enough to promote the local fame. If it took too much advantage of the cultural differences between the audiences, it would not be beautiful.

......

Friday, December 29, 2006.

The box-office battle in the North American theater market has begun again.

And this day, there will be several new films to join.

One of them is the comedy movie "Night at the Museum" produced by Firefly, with a total expenditure of about 140 million.

This film was recognized by the cinema dealer for its market potential during its internal preview, and signed a joint release with Lionsgate and Mubao, so it received 3,800 screens and 42% of the film.

It was night, and Liam stayed at the company.

Watching the employees go home from get off work one after another, he had no intention of leaving at all.

Taking the initiative to work overtime is very common for managers like him, and he will not take this trivial matter to heart, not to mention that he needs to sit here and get first-hand market data of the film, so as to formulate follow-up Promotion Plan.

After 1 a.m., the news arrived on time.

The moment he saw the email report, Liam was in a good mood when he was relaxed. From time to time, he started to tap the seat with his hand, and he was still talking.

"Comedy movies are really good money-making tools."

Liam repeats it for the third time, and it's because "Museum" is really good.

On the first day of its release, it received a box office of 30.43 million US dollars with an attendance rate of over 7.5% and a favorable rating of over 76% of the audience.

Even if the media's reaction is not great, and film critics don't like this type of film very much because of their career choices, Liam is still very optimistic about the follow-up market for this film.

As we all know, if a comedy film can be recognized by the audience, its box office decision is not bad.

Not to mention that "Museum" is in the company's plan, but it is going to launch a sequel, and even the pit has not been filled, and the story still has room to tell.

If the first film has a good foundation, wouldn't it be the best weapon to harvest the box office market?

The next day, in Firefly's office.

"Museum is probably no worse than 300 with the latest market data coming in," Liam told Lyman.

Well, this means that it is another movie project with a global box office of more than 400 million.

In other words, "Museum" has a very low threshold for viewing movies.

Lehman didn't feel too excited when he heard the words.

He knew the potential of this project, and it was mixed with the elements of "Toy Story", which were awakening and contrasting. Once the market was opened, it would only have a bright future.

"This weekend's champion and runner-up are likely to be "Night at the Museum" and "When Lucky Knocks on the Door", the two have expressed their "selling" situation, repeating "Happy Feet" and "Casino Royale" not long ago a scene..."

Lehman took the newspaper, and what was written on it basically summarized the box office situation in this schedule.

As with the previous two majors competing for hegemony, other films took some corner shares. Except for "When Lucky Knocks on the Door", which also stabilized the screening, other films were not unexpectedly squeezed after the official release of "Museum".

Despite such a good situation, Lehmann turned his attention to other things.

"How about "300"?"

"The global box office has accumulated more than 350 million, but the domestic screening potential is almost exhausted."

In the new week, "300", which had already passed its peak period and started to slump, became more and more sluggish.

Only now, it is amazing to be able to get 600,000 box office every day. It is very likely that it will not exceed 3 million US dollars in a week.

However, it has already started to make a profit, hasn't it?

Furthermore, the market share vacated by it was basically eaten up by "Museum" again.

It also triggered an extraordinary market effect during the schedule period.

Following the 30.43 million on the first day, the box office of 24.88 million the next day did not fall.

In short, other studios and people in the industry just watched the film like this, and their mood was not so complicated. Maybe only Colombia was in a better mood. After all, they also got a surprise at the end of the year, an inspirational drama, and the box office market was so stable. and prominent.

Think about it, Nolan's "Deadly Magic" made a small profit at the box office in October. Although it did not dominate the list, it was already a success, with a total box office of 111.3 million;

Entering November, there is Zack Snyder's "300", the cumulative box office is looking at the global 400 million mark, and because this film is selling well in Asia, especially in South Korea, it has contributed a lot of people to clean up, Although overseas screenings may not be as good as in North America, and the expenses are also high, the profits are definitely several times or even ten times that of ordinary projects;

In December, when it's time to make a summary, a magic comedy "Museum" can be thrown out, which is a big hit at the box office, raking in $55.31 million in just two days. Based on this data and the subject itself, the audience is wide, and few people in the industry would think so if it can't be recovered.

In conclusion, Firefly's project production capability this year has almost reached a new level.

Or, just in time for a big outbreak?

No one can tell.

Only one point, the studio finally launched a strong confrontation with the five major companies in the three-month schedule at the end of the year, and the operation one after another proved the market ability one after another.

Fireflies are already irresistible.

Everyone has seen its strength, and the entertainment industry is full of praised articles and manuscripts.

In other words, Firefly is almost different from other second- and third-rate studios, except that it has no overseas distribution capability, and the project output is unstable. It is self-sufficient and the number is small... It's another one. DreamWorks has no doubts.

Three years ago, it was just like, the same director appearance and box office sales; now it has a faint meaning of surpassing After all, the projects produced by DreamWorks, except that Spielberg is responsible for the possibility of lower risk, In fact, what a loss.

This is also the reason why DreamWorks can't hold on once the fleeting year is not smooth - the capital chain is unstable, almost relying on a certain movie to sell well, and then supporting the operation of other projects.

And its rise is almost based on the resources compiled by other studios.

Scream Pictures - the producer of "Extraordinary Times", is almost just a microcosm of it.

The big sale of a movie squeezes more than a dozen works that are not so bright. It can be said that they are all grievances under strong projects.

In other words, there are too many small productions and small costs under the luxury card of three bombs played by Firefly.

But this is competition.

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