Chapter 702： Gaeon

Qiao Sen recalled the recent internal discussions at Warner, and was also very emotional.

In the absence of sufficient theater resources, Firefly is too united.

Just like there is no way to intervene in the acquisition, the Firefly is a single word. As long as Lehman doesn't nod his head and dig the management to pieces, it won't be hurt. What's more, Warner is not more favorable. conditions to dig.

They have a position of real power within them, and there are already people there, and they have dug them out. Is it just like this?

Isn't it realistic?

Alas, let's go back and continue to discuss. Who made him just an executive of the production department, and he didn't have complete control over his own department. What about the development of projects like "Batman"?

......

Just when Johnson was running errands for himself and was depressed because he had no decision-making power, Joseph knocked on the office door and reported some work to Lehman.

Mainly about the Deadly Magic thing.

Lyman raised his head and listened slowly.

In fact, it is some additional projection plans that Liam communicated with the theater, and he needs to agree.

"...This weekend, the number of screens for "Deadly Magic" will increase to 3,100. In terms of copying, Blue Butterfly Pictures is already preparing..."

After listening to Lehman, he laughed and said, "Isn't this kind of thing expected? The theater chain is much easier to deal with than the Big Six. For the sake of profit, it is easier for them to make the most correct choice."

"Boss." Joseph also said easily: "This increase in theater resources should be able to stabilize the form of subsequent screenings, but they will still give priority to the sixth major, after all, there are not many options for the September schedule. "

"Hehe, of course I know, but," Laiman couldn't help laughing, "Don't you forget the old and new things?"

It took more than ten years to lay the foundation for the new line, but relying on continuous low-cost profitability and good production output, it soon became a new favorite in the theater market.

If it hadn't worked out later, it wouldn't have been able to give the theaters profits, and it was estimated that they would have been able to fight each other with the Big Six during the schedule.

As long as the movie has market prospects, the theater chain is still relatively easy to talk about.

......

Let's turn our attention to the day the results of the first weekend of "Deadly Magic" are released.

The one who directly won the weekly box office championship, and the attendance rate is not bad, is still in the September schedule. It is difficult for this kind of performance not to attract the attention of the theater.

Of course, the theater chain dealers headed by Emperor Entertainment and AMC cannot just sit back and watch the film's revenue slip away, and soon agreed to prepare to expand the scale of the film's release.

In other words, the more screens you add, the more money you can make—in terms of market data, there is room for more profit.

Los Angeles, Emperor Entertainment Division.

Oster sat in the boss chair, sorted out his thoughts a little, and quickly picked up the phone and called Liam, the president of Blue Butterfly Pictures.

The call was connected, and the other side said, "What's the matter, man."

"You are always so direct. Of course, regarding the cooperation of "Deadly Magic", we decided to expand the release scale of the film starting from Wednesday this week, so there are some details to be confirmed in the contract, and the copy should be prepared in advance. It's gone." Oster also went straight.

"Oh, go on, we'll cooperate."

"In terms of screen canvases, it will expand to 3,100, and it will last at least three weeks. In addition, for the share of film layout, each chain theater will add one more..." Auster simply listed a few numbers, these are They are very accustomed to the adjustment.

For some movies with more potential, more resources are needed.

From the perspective of the theater, this is a choice made based on market feedback, an effective arrangement to win more box office, not for friendship and the like.

And for the studio, this is indeed a very gratifying thing.

Everyone knows that the amount of resources invested directly represents the amount of the market box office.

Of course, this is a win-win situation. The box office is high, and everyone gets a profit when they share the money. Who doesn't want to take more profits.

Then, Oster habitually concluded: "For any movie that makes money, Emperor Entertainment always welcomes it with open arms. If there is no problem, our people will come to help deliver the copy the day after tomorrow."

"Well, no one will refuse to make money." Liam replied.

Although the relationship between Firefly and the theater chain is not particularly enthusiastic, it is not the kind of small shrimp that is dispensable. The number of projects produced by a studio every year reaches ten, and it has left the ranks of small studios. .

With such a growing cash cow, who would have the heart to be left out on purpose?

Moreover, the theater chain is not monolithic, and many independent theater chain operators add up to a considerable force.

Moreover, Blue Butterfly Pictures has already possessed certain distribution capabilities in North America, and it is not a problem to communicate and cooperate with theater chains. The only rare thing is the priority and cooperation details.

As we all know, the six major first-line projects can always get a more favorable contract share ratio in terms of theaters than other studios. Instead, the cost is medium and small, and everyone is about the same level.

However, in this regard, Blue Butterfly Pictures is not very jealous. They feel that the real difference should be the thickness of resources.

For example, schedule selection, resource priority, such as the geographic location of the theater, the arrangement of the show time, and the amount of promotional content within the theater chain.

These are the details that many independent studios really value and strive for.

For the same movies, the six majors have the best theaters and just show them at the best time, and the ticket sales staff also recommend them actively. On the contrary, other studios don’t have this convenience, and they can’t even squeeze into the summer vacation and Christmas, and so on. It's a pain in the **** to deal with.

Moreover, if the film's box office performance starts to falter and shrinks faster than others, this difference is also common.

Of course, the theater chain is not stupid. None of them are soft-hearted. The six major projects are thrown, and they still have to make room.

Therefore, what Blue Butterfly Pictures needs to do is to gradually deepen the cooperation between the two parties, use the interests and production levels to continuously raise similar priorities, and strive for better resource tendencies.

It's definitely a long process, but there are discounts for each step.

After talking about "Deadly Magic", Oster changed the topic, or with the current production of fireflies, they are still somewhat competitive.

"What other screening plans do you have recently?"

"It will be discussed in detail at that time, but it's too early to say it now."

However, this answer also indirectly shows that Firefly still has the project.

Oster believes that with their current prestige and gradually accumulated advantages, the output of the project will definitely increase.

This is an inevitable process, unless Firefly is willing to be a small studio, then of course does not need to pay attention to the output.

Because for the theater chain, it is stable, and studios that can provide enough projects in a year should give something special. Otherwise, why should people take too much pressure and risk?

"Okay, the details of the contract, I will fax it later, you will sign it and send it back."

After everything was made clear, Oster no longer bothered, and simply hung up the phone neatly.

At this time, Emperor Entertainment still attached great importance to the idea of ​​fireflies.

After all, their company's involvement with the Big Six is ​​not very deep.

Moreover, it is foreseeable that, relying on the momentum of several directors, some aspects of Firefly are already very profitable. Just like the original DreamWorks, there will always be projects that can make a lot of money.

The reason why more resource tilt and priority recognition has not been added is because such a model has certain drawbacks.

Firefly, like DreamWorks, does not have a strong ability to withstand pressure. Once there is a problem with the production of the project, the capital chain will be broken.

At that time it is estimated that it will be very difficult to continue to survive.

The so-called pros and cons are all pros and cons.

Disney's profit model that does not rely on the box office and relies on offline and surrounding markets is not so easy to learn, and there are multi-channel and multi-model sinking profits such as Warner, Universal, Paramount, and it is not something that can be caught up in a day or two. .

Compared with them, the fireflies still have a long way to go.

For now, it can only be said that there are certain advantages in production, but it is not enough to have much impact.

However, such results are also very exciting.

Humans, always have a long-term vision.

It depends on whether it can form its own pattern and go further?

If there is that kind of luck, there is no chance.

Immediately, the additional screening contracts of Emperor Entertainment, AMC and other theaters quickly passed...