Chapter 691： 2 rivals

Regarding the schedule of "Deadly Magic", Liam has thought about it, and the range given is that it will be released in the United States on September 15 (Friday).

Because at that time, Blue Butterfly will not have other distribution work in hand, and "Little Sunshine" will soon be drawn according to this posture. It can be promoted with all my heart, and it can better communicate with the theater and discuss the number of canvases.

Moreover, when it is released in mid-September, the market potential will be exhausted almost in mid-October, and then "Sparta" can continue to harvest the box office.

This idea is a more appropriate arrangement.

Therefore, Lyman also agreed with Liam's plan.

After discussing the schedule, the two chatted a few words about the offline market.

This is more casual.

After all, Firefly does not have any powerful copyright peripheral channels. It is the kind of more traditional distribution and promotion. It also relies on offline giants such as Blockbuster and Mattel. Their sales network is one of many offline partners.

It can be said that in terms of copyright development, it is as strong as the six majors. Except for Warner, which has done well, Disney is the only one.

From theme parks, resort hotels, to image peripherals, to authorized development, every link has enough accumulation and marketability. It is not as "extensive" as Firefly, and I don't know which direction to expand.

Liam also has a headache for this.

Throughout the company, he feels that the most advantageous is a film director like the boss who can produce high-quality content. At present, it is because of the high-quality content that the high-quality content can give power to various forces, such as theater operators and channel operators. Bringing good income, otherwise, who will look at fireflies more?

However, the accumulation of such resources has limitations, or innate disadvantages, so it is the result of such market restrictions that Liam is also helpless.

Moreover, in order to block the mouths of opponents such as Warner and Paramount, they must be tough on their own. If they don’t give opportunities to take advantage, the theater resources will not be enough. For the project itself, there must be sacrifices. 100%, now the issuance is not only more stressful, but also more risky, and there is no real benefit at all, and it is estimated that there are only 80% left.

Of course, without a "partner" to be profited from, the total income is roughly the same, but it is not that strong.

In other words, desperate self-protection, at best, is not good enough, which is really depressing.

However, compared to Liam's somewhat pessimistic thoughts, Lyman is very confident about the future.

When the sky changes, who would have thought that the film and television industry would also be vulnerable.

Oh no, it's America's beacon country that has its weak times.

After a while, Liam said again: "The publicity thing, the focus is to make a fuss about the two leading actors."

Lyman understood in seconds, "Batman vs. Wolverine, very topical. I just don't know if Fox would be willing to cooperate with the hype."

"And Warner Bros." Liam thought the boss was funny and laughed.

"No, Warners will definitely agree, maybe they are more afraid than us that the newly established Batman image will be damaged. Superman is blocked, and Batman is not allowed to lose. You see, they definitely want "Deadly Magic" more than us. To be successful, at least the word of mouth should not be rotten. As for Fox, it depends on what others mean. After working together for a period of time, I should be willing to give a little help.”

"Warner is holding on right now, and I don't know what it's thinking. Are we going to wait forever?" Liam asked about the "Batman" project.

Lyman nodded, "We can't back down any more, step back, step back, it's hard to wait until today's time is tough. I guess, they must be willing to talk. It is said that Superman's mess has led to two executives. has resigned?"

"Well, the two deputy directors should be introduced to share the pressure. However, the copyright is in their hands. We only have the right to shoot, and we are restricted by three films, so we have no confidence."

"Haha, I think this is our greatest confidence. Think about it, Superman has changed so many directors, and finally found Brian, but he still failed. Now, Nolan has proved that he has the ability to direct Batman and can Grasp the market and audience fans, and drive the appreciation of the image. If you are an executive of Warner’s distribution department, are you willing to give up the existing situation, take huge risks to reshuffle the cards, and take another gamble? Would you?”

"Okay. Anyone can make this decision. I'm just an executor." Whoever makes such a decision is responsible for it. Are Warner executives really willing to gamble?

Status, wealth, and one-time move to the gambling table, it is estimated that it is unlikely for these people who are always looking for the optimal solution of the market and want to be stable.

In fact, even if Lehman stood at Warner's point of view, he would not have made such a choice.

Nolan is now like a surprise soldier. He finally gave the market a new vitality to Batman, and made the audience interested and expected again. Could it be put out directly?

Let's not talk about what the audience who have watched "Mystery of Xia Ying" think it is good, will they resist it, and say that it is not worthwhile to take this risk, and it is not worth it.

And Nolan, is our man.

Warner has also failed to dig a corner once, and it is even more passive.

Of course, most of the time, for a studio like Warner, the director is a tool, a little piece of the puzzle to perfect a plan.

But a famous director is still a director who has proved it once, and a director who has not been verified by the market but is also famous, who is Warner willing to believe?

This is a very simple multiple-choice question. Choice A is Nolan, because he laid the foundation for "Mystery of the Shadow"; choice B is also Nolan, because his very personal style of video is not something ordinary people can imitate. of.

In this way, Warner seems to have only one way to go.

The original team, the original creator, the original investment, restore the desired taste.

But can Warners tell Firefly that they have made such an effort, but were persuaded by the harsh terms of participating in the North American distribution proceeds.

In the middle, the shareholders on the other side of the board are also not quiet...

In short, they also have a lot of trouble.

For the "Batman" project, the general meeting discussion can get is, "Handle it carefully, talk slowly, and can't be led by the nose."

Warner is not a one-sentence model. It is impossible to give an instant answer to every decision. What can you do if you don't delay it?

The middle- and bottom-level employees can't manage it, and the top-level employees are very scruples and can't manage well, so they can only end it hastily and wait for the opportunity.

After chatting.

Lyman left Blue Butterfly Pictures.

Back home, it was already late at night. Lyman was standing on the balcony of the bedroom on the second floor, surrounded by silence, with the bright moon hanging above his head.

In the distance, there is an increasingly vast starry sky.

Looking down, with the location of the hillside, the city lights are still bright.

Feeling the comfort of the breeze blowing, the inexplicable peace of mind.

Warner, Disney, Prestige, Channels...

The first two are the main targets of Firefly. As for Fox, Paramount, etc., they are either declining or going in the wrong direction. Oh, and a broken MGM.

The latter two, that is, need to continue to improve.

Prestige, means too much, certainly understand.

And the channel, the blood supply system of the studio, cannot easily let go.

The size of the blood vessels is related to how far the giant firefly can go and what kind of staying power it has.

It can't seem to be huge, but it is broken in one blow, and it is a kind of goods...

Lehman had already made up his mind that allies and partners were unreliable, and it didn't matter how close they were when their interests were the same.

What Firefly needs is to continue to accumulate prestige, strength and company heritage, until one day, just like the current Big Six, with only one name, one label, and a perfect laying network, countless studios will take the initiative to invest. , forming a general trend, that is the future of Firefly.

A little difficulty and a little setback in development are just the necessary training for the future.

If Tang Seng took a scripture, it would take seven to seven forty-nine kalpas, ninety-nine-eighty-one hardships, and the theater resources were not sufficient, so what was it?

How long has the Big Six been in business, how long has Firefly been in business, and how long has DreamWorks been in business?

Countless examples are telling Lehmann that the upward road is not easy to go, but it has to go...