Chapter 676： role value

When talking about copyright development, we can't stop talking about image authorization.

Rodriguez has dealt with Mattel a lot, getting a lot of sales data from them.

Talking to Lehman, he said with a little emotion: "In this area, our company has just started, but the weak also has the advantage of being weak, that is, there is huge room for growth, and results can be seen quickly. However, the company has plans to develop animations. project?"

Rodriguez continued: "Animation projects are the best carrier for image authorization. If there is really a movie that can be loved by audiences at a young age, the basic profit will be several times that of the box office. Boss, the movie that will be released in May "Beyond the Fence," you know."

"Hmm." - you continued.

"The North American box office is 155 million. Without the theater chain, production team, and distribution expenses, it will not make much profit, but in the offline market, the authorization of characters such as raccoon and possum can bring at least 200 million to DreamWorks Animation. US dollars. On the first day of the doll's launch, Mattel's sales channels sold more than 20,000 related image products. The single cost was reduced to one or two US dollars, and the price was not less than tens of US dollars, not to mention expensive Adornments such as rings, keychains, and graphic patterns on clothing are easily accepted by potential buyers, which is really…”

With such huge profits, Firefly has not yet had a good way to intervene.

To be honest, although live-action movies are also very profitable by selling DVDs, it is faster and easier for animation to make money for children.

After all, the money parents spend on their children is always impulsive consumption, and the surrounding happens to need this kind of irrationality.

The deeper he understands the market, the more Rodriguez regrets that his company cannot eat this cake.

A blockbuster animation, like "Toy Story" or something, can be eaten for ten or twenty years. The benefits are not too exaggerated compared to the cost.

That's the beauty of animation.

In this regard, Lehmann is also very sorry.

However, he really didn't understand animation production, so he asked him to do this, presumably throwing money into it and still inaudible.

Lehmann has always kept his distance in unfamiliar territory.

After all, the word animation is easy to say, but from the beginning to the end, it requires an unknown number of professionals and inspirations. There is no mature team, only a few people are recruited, and there is no environment for others to create.

Moreover, Lehmann didn't know any talents in the animation field, which made him even more embarrassed.

But listening to Rodriguez, is there any good workaround?

Lehman asked: "Is Director Perlman familiar with this field? In fact, everyone in the company, including myself, is willing to start the animation production business, but Naihe has never had a suitable manager in charge. As long as there is a team , the funds and the required resources will be met, which I can guarantee.”

When you're done, look at him.

"Forehead--"

Rodriguez quite agrees with the business involving the animation field, but it is only a suggestion or a sigh. When it comes to related professionals, he doesn't pay attention.

In other words, what are the advantages of fireflies?

Increasing financial resources, fairly good industry resources and the support of the boss.

What about the downside?

It is very difficult to start from scratch, and the creative environment is not good. It is not comparable to the leading companies such as Blue Sky, DreamWorks Animation and Pixar. These are obviously more attractive, and it is not easy to dig.

Compared with the treatment, Firefly is not necessarily comparable. The only good thing is that it is the backbone, and the upside is not blocked - this is quite a temptation.

But the animation department is completely a blank sheet of paper, and there is no foundation for those who want to enter the management...

Of course, the boss has a task, and Rodriguez is also responsible for it as much as possible. "I will pay more attention to the personnel situation of several animation studios in the future to see if there are any good options."

"Okay, let's talk about it." Lyman knew that Rodriguez was just mentioning it casually and that there was no good solution, so he couldn't help but feel disappointed, but he immediately stopped the negative emotions and showed a friendly smile again. , "Actually, there is no rush to come. This business needs a lot of thinking. If you enter rashly, it will also have an impact on the development of the project that is currently on track."

"Yes." Rodriguez replied casually, but he still took the matter in his mind.

First, if the company carries out animation projects, it is also very beneficial for him. If nothing else, the performance will at least increase a lot, and the business in charge will have more weight, then the status in the company will naturally be higher;

Second, he really wants to go deep into the image licensing aspect, and animation is obviously the best stepping stone.

Therefore, Rodriguez sincerely hopes that the company can add new business areas.

The two chatted for a while, and then talked about the progress of copyright development this year. Finally, Lehman encouraged a few words, and Rodriguez left.

After he left, Lyman was still thinking about animation in his office.

But just based on his previous knowledge of this aspect, Lehmann can at best remember a few familiar project productions, that is, the results. As for the process, it is still difficult for him.

If it is a movie, he may push it back and complete it well, but animation and live action are two different things, and it is impossible for Lyman to conjure up a whole mature team to be responsible for this.

Rather than fantasizing, it may be easier to buy directly.

But the animation studios that are on the table are embarrassed to mention it without a base of two or three billion.

That amount of money is still quite difficult for Firefly to raise, unless it gives up its well-established production business - which is also impossible.

After thinking about it, it is still difficult.

In contrast, those who have transmigrated into directors or are engaged in the film and television industry will develop animation business at any time, and they do not think about it. They are better than 20th Century Fox. The official cinema project of the Ministry.

As for Disney, an old hand-painted company, in order to make a transition, it was uncomfortable for a long time, and finally had to spend 7.4 billion US dollars to start with Pixar to complete the animation creation.

Is Disney short of animation talent? No shortage.

But hand-painting can't keep up with the times, and the audience has changed. In order to update the business, 7.4 billion has been invested.

This happened in January of this year, but until now, the two companies have gradually integrated and become stable.

Previously, the cooperation model between the two parties was as follows: Pixar production, Disney distribution, the box office and expenses were shared equally, and the distribution profits were all owned by Disney.

This model has brought great success to both parties, but Jobs has been dissatisfied with the profit distribution method in the middle.

But the result is that Disney spent a lot of money to finalize the acquisition plan... For Disney, the key is not how expensive the deal is, but to re-determine its leading position in the animation field.

Animation is the proud gene of this group.

In this regard, during the integration process of the two companies, it is still inevitable that they will enter the throes, so that the output and quality of Pixar have declined significantly.

Therefore, expansion under the conditions of strength allows not only to improve the overall strength, but also to rapidly expand the territory, but inappropriate expansion will obviously bring huge variables to the originally balanced pattern and become indigested.

Lehmann is very clear that those head animation manufacturers are not the ones that Firefly can make up their minds, at least not far from now.

For a North American channel, how much money, energy and time are thrown in is not easy to operate, and animation is obviously not that simple.

It is the best choice to make full use of current resources and advantages and reduce the constraints of external unfavorable factors to achieve the desired results.

So it seems that the most suitable way for Firefly to start the animation business is to first find a competent manager, and then under his leadership, spend two or three years gradually advancing and accumulating, and finally tell the results.

After having specific ideas, Lehmann can only be down-to-earth, focus on the areas within his power, and use all available resources to prepare for the changes in a year and a half.

Although animation is difficult, the film and television project is not so difficult to implement for today's Firefly, or it is just a risk assessment.

From 2003 to now, Firefly is growing into an efficient production company, every move can affect hundreds of practitioners......