Chapter 659： slot opponent

In the first half of the third week of May 2006, North American theaters can be seen as the world of The Da Vinci Code.

Even with a box office gain of $77 million in the first week, coupled with mixed reviews, religious attacks and other black materials, it is still unable to stop this suspenseful blockbuster from selling well.

Entering the second week, the single-day harvest is still not less than 12 million, and the decline trend is very stable.

The main force of the second wave of offensive in the summer, "Poseidon", was not so lucky. After the opening of more than 15 million, it quickly sank and the market was weak. I can't say that this film is bad, but that the box office is not ideal. Before it took off, it ran into "The Da Vinci Code" and accidentally hit the rocks.

In contrast, Columbia finally fought a beautiful battle to turn the salted fish over. After all, in the past few years, except for "Spider-Man", this product has not had any blockbuster results, so this can be regarded as a good laugh.

In addition, "Beyond the Fence" entered the second week, and still made more than 23 million in three days. The reputation of this animated film from DreamWorks is still good. , but the prospects are promising.

After all, animated movies don't always have monsters like "Shrek" and "Finding Nemo". They are more or less worse than blockbusters, and the audience base is still different.

Also worth mentioning is Bruce Willis, a veteran action star who is on the verge of becoming obsolete. One of the highest paid action stars ever, and a blockbuster, he has not made a score for several years, but he has been **** up projects. , he also lost a piece of "16 Blocks" in the spring of this year, and this little raccoon, dubbed by him, is also an animated film. Even if it is a big hit, it still doesn't help his career much.

Well, the newcomer beats the old one, and this shipment is out of luck.

It was also in this situation that "No Country for Old Men" was launched in North American and French theaters...

Cannes, Lehmann's bedroom.

Under the soft light, Lyman opened the script of "Untouchable" and continued to revise or make some remarks on the script of the scene, but obviously his mind was not fully devoted to it, and he would look at his watch from time to time.

Next to her, Eva flipped through a book in her pajamas.

She has been at leisure again recently. After filming "Casino Royale", she didn't have a good movie appointment. Worth is still a question to consider.

The cost is too high and the risk rises, which is inevitable.

It was around one o'clock in the morning when the phone finally rang.

Lyman took it, and Liam's relaxed smile could be heard in his ears.

"Boss, the first-day screening of "No Country for Old Men" just delivered by Nielsen, the average attendance rate of the film is as high as 90%. Unfortunately, the number of theaters we can win is still a little less, otherwise, according to this situation, the total amount will definitely be higher."

"Continuing to guide the publicity can always attract interested audiences to the theater. Moreover, this is also the summer season after all. Although it is not the most core period, the competition will be more intense. We can't grab the theater share from the big six. , to maintain such a scale and a share of the pie is a victory.”

"I will always pay attention to the public opinion of the film on the market. I have made a table with the specific data and sent it to your mailbox..."

After Liam finished speaking, Lyman hung up the phone.

Opened the computer mailbox, turned to the back with the pulley, and saw the box office results of "No Country for Old Men" on the first day.

"The box office is out?"

Eva also came over and asked.

"Well, 24.78 million. No. 1 at the box office in a single day."

"Ha, not bad." Eva said happily.

However, "The Da Vinci Code" also scored 13.42 million; "Beyond the Fence" scored 10.36 million; even "Poseidon" scored 5.22 million...

Therefore, "No Country for Old Men" did not crush these first-released works.

After all, more than a week ago, "The Da Vinci Code"'s first-day score was more than 27 million, which was even higher than the first-day score of "No Country for Old Men".

However, think in the right direction.

"The Da Vinci Code" has many screen theaters, and "No Country for Old Men" only has about 2,000, and the box office in a single hall is as high as more than 12,000. Obviously, "The Da Vinci Code" does not have such a high box office and attendance rate in a single hall.

Of course, it's still not very good.

But in terms of movies of the same theme, it is also the most popular trend class.

After reading the entire report in detail, Lehman knew where the problem was.

"No Country for Old Men" has too little appeal to the female group and has not been supported by mainstream female fans.

Just look at audience distribution and age groups.

The combined contribution of all female fans accounts for less than 30% of the film's box office, but it's really low.

You must know that "Prada" relies on the contribution of more than 60% of female fans, and the total box office is very high.

These days, movies that can please female audiences are not actually bad at the box office.

Looking at the age distribution of the audience, the proportion of the audience under the age of 25 is only 34%, which shows that the allure of "No Country for Old Men" is not strong enough for young people.

However, Lehmann actually understands.

Speaking of which, the other difference between "No Country for Old Men" and "Bad Guy" is that the violent catharsis is too direct and explicit. In other words, it is a little bloodier. Many scenes in it are all facing killing and death, and the film is rated differently. It is R-rated. Audiences under the age of 17 need to be accompanied by adults to enter and watch, and there is a natural restriction threshold.

Then, naturally, the support of young audiences for the film will be less.

Of course, if you were a little more euphemistic about these shots when shooting, or if you didn’t try to exaggerate them too much, the film might have less blood and less discomfort when watching the movie, but doing so will undoubtedly delete the soul of the film.

Even if "No Country For Old Men" could not enter the theater market in many regions, which would be unfavorable for overseas distribution, Lehmann would insist on doing so.

Violence is definitely the best carrier for this movie.

In the days that followed, "No Country for Old Men" continued to harvest box office in theaters.

The next day, another 23.18 million was recorded.

In France, because of the support of EMI, Gaumont, and Europa, the cinema resources that the film can get is definitely higher than in North America.

With such a large-scale spread, it naturally did not disappoint several studios.

29.35 million euros on the first day, with this day's box office gain of 30.15 million euros, it rushed directly to the top box office throne, and firmly occupied it.

After all, the film has the momentum of the Cannes Film Festival.

Lehmann himself has a large fan base in France, as well as the publicity brought by word of mouth and praise.

This is playing at home, and with the support of local theater chains, it is not a problem for "No Country for Old Men" to become the most watched film in France in the end of May.

And such market achievements at least guarantee that "No Country for Old Men" will not lose money. As for how much it can earn, it is estimated that it is not too much, because there are too many works that have won word of mouth but lost the market, and they are not popular enough. It is always this kind of film. Consistent flaws.

In this way, until May 27 the Cannes Film Festival is approaching the end.

In the current list of shortlisted films, less than 8 films have received the most awards, namely "The Wind Blows the Wheat Waves", "Return", "No Country for Old Men", "Babel Tower", "Glorious Years", "Red Road", "Flanders", "Climate".

As for the others, it is highly probable that they will accompany them. After all, the arrangement of the screenings is also similar to a weather vane of the Cannes Film Festival, and these eight films are the best in terms of film critics and schedules.

Even the focus of the media discussion is almost about these works, and other works can get very little attention, unless they are unpopular.

And "No Country For Old Men" secretly said that it would not give the Palme d'Or again, but it still got the nomination.

Also nominated for the Jury Prize, Best Actor, Best Director and Golden Camera, and Best Screenplay.

Among these awards, the outside world generally believes that the Palme d'Or is the most likely. After all, "No Country for Old Men" has the highest public voice, and it is difficult to get a ticket for the screening.

——Such a long period of literary and artistic rendering and the general pride in the birthplace of movies, a similar mentality of looking down on business exists in most film practitioners. Therefore, "No Country For Old Men" is not very prominent in North America, but in France The high profile is a concrete manifestation of this cultural difference.

​​

https://

Genius remembers the address of this site in one second: . Mobile version reading website: