Chapter 624： "breaking Bad"

"BreakingBad" is a slang term from the American South, which means that a person does not walk on the right path, but goes on a narrow path.

And "BreakingBad" is the name of the script that Blake is holding.

The title of the film translated after the shooting should be called "Breaking Bad".

In terms of the setting of the story, it is about a middle-aged man who kept himself safe for the first half of his life, diligently taught students in the position of a chemistry teacher, but after a fainting, he was diagnosed with lung cancer, faced with high medical expenses and soon. In the countdown to life in this world, I am afraid that I will no longer be able to take care of the family after my death. How will my wife and son with cerebral palsy live in the future?

Men are afraid.

After thinking for a long time, he decided to take the risk and use his chemical knowledge to make dummy products and make huge profits...

In fact, there are indeed many such story settings in Hollywood.

In addition, the author of "Breaking Bad" is not very successful, the writing is poor, the protagonist is a villain template, and the age setting is too large, all of which make life unaffordable to invest in.

——Who likes an old man? Passers-by audiences won't go to fans.

Opened the resume of Lao Bai - 50 years old, teaching in middle school; wife accidentally pregnant, no serious job, and a son with cerebral palsy with polio; salary is not enough to pay monthly credit card, and after teaching class, he has to go to car wash shop Looking at the face of a vulgar boss who graduated from junior high school, he was ridiculed by the wealthy students in the class who were not very obedient, and even the closest family members preferred to surround himself with his brother-in-law who was an anti-drug police officer, including his own cerebral palsy The son also casts worship to an outsider.

You see, even people with cerebral palsy know who is more able to achieve success and status in this society, and who would pay attention to a small person.

The setting of the protagonist that is so weak that it can no longer be lost, and that it can no longer be lost, has long been out of fashion.

What do audiences like now? Mi Shuai, who is calm and has a good-looking face in "Prison Break", and Greg Howe, who is venomous but not bad at heart and has outstanding ability in "Doctor House". It's the heroic Jack in "Lost"...

Who would want to read the story of a middle-aged hapless man?

There are no good-looking stars, no hot topics, no political metaphors, and no yellow selling points. Where is the audience market?

From the standpoint of a producer, Blake couldn't think of it. In his opinion, it's better not to shoot than to shoot such a work without knowing what the prospects will be-so, this script was thrown into the script library like this.

"Boss, do you really want to shoot such a theme? I think it will be very risky." Blake honestly expressed his feelings after reading the script. At least, the protagonist's villain path can't be so old.

Lehman read another report and said, "There may be a market, just tell the story seriously." - He couldn't tell Blake that this silly-looking work would really explode The excellent word of mouth has become a clear stream in the TV drama industry, and it is also one of the few high-rated American TV dramas that is not unfinished.

There is no need to talk about this matter. Before the result is verified, there are a few more people who believe it.

Blake seriously recalled the plot of the story again, but still couldn't figure out what the selling point was, but the big boss said that it was going to be filmed, and he also persuaded it politely, so don't question it any more.

What if you really don't have enough market vision?

In Lyman, Black has broken many narrow views, just as he thought "New York Tour" was also very risky, and the result has not been a box office hit.

"If you want to shoot seriously, what is the investment budget?" Blake asked again.

Only by setting the investment amount according to the prospect of the project can we know how and where the funds should be spent. This is the instinctive reaction of a producer like Blake. In Firefly, there is only one thing that is not good. As a producer, there is nothing right. The right to decide whether to bid or not.

——It’s a pity that the power of life and death to decide on the project is the prestige and glory that the producer is most addicted to.

Blake does not know the specific scheduling and shooting, but he is still very sensitive to the various expenditures of the project, and can directly calculate the direction of future expenditures according to the requirements.

Although he admits that as long as he has worked as a producer for a period of time and is in constant contact with filming, he can learn something.

"Actors don't need to hire famous people. Anyway, they don't need a vase of beauty and flow in the play. Just rely on the story, and don't overwhelm the guest." Lehmann replied.

"Then the cost is very small. I didn't find any big scenes in the script, and I don't need to switch frequently." Black added: "If the investment is small, do you need to make quotations to those brands?"

"I even think it's possible to shoot the first season without spending a penny." Blake laughed.

Lyman shook his head.

"Sponsorship is okay, but this show doesn't have much publicity, so don't falsely report its influence. It's better to be consensual about cooperation, and don't easily destroy the relationship that is not deep."

Since the success of "Prada", in addition to the box office, it has also won the favor of many high-end brands.

He also saw the arrogance of the sponsors - after "Prada", there were several luxury companies willing to directly invest tens of millions to make a movie of the same type, and the box office did not account for it, all belonged to Firefly.

Joke, we spend hundreds of millions of public relations image every year to deepen the brand influence, do you think - a lot of luxury goods that are not bad money say so.

You must know that the media industry plays with spiritual services, and luxury goods have the same effect - otherwise, how would the diamonds and a few pieces of cloth mined enough to be used by everyone in the world sell for sky-high prices.

Isn't it that it can meet people's spiritual needs-and, can the spiritual world of the rich be the same as that of the poor? Those luxury goods that feel very worthless may not be expensive enough for others, not high enough, and not enough to set off their worth.

Everyone has their own way of living, and there is no need to belittle oneself. Human life is always limited.

Movies are an art that has the most bewitching effect on the audience. Of course, this does not mean that after watching a crime movie, some people imitate crime. After watching a romance movie, they really yearn for love. It will be painful, it just means that the advertising effect of the movie is very strong, and it is an objective law.

For example, the "Godfather" trilogy almost made the cigar business grow explosively - I read an article, but I forgot that the sales of cigars in the past were actually very low. "All men smoke cigars." This concept was accepted by the audience, and this industry exploded, even if the taste of cigarettes is not bad, and they are cheaper and more convenient, and they have retained enough market share.

If this example is not deep enough, the screening of "Prada" has made Prada spring clothing increase by 227% compared with previous years. Anything that Andy wears in the film will sell very well, and even some classic models are due to It's no longer in production, has been doubled in terms of pricing, and isn't readily available.

Judging from the data collected by Rodriguez Perlman, the reason why Prada is so grateful to Firefly is that it later gave the crew a red envelope of $5 million, as well as Anne Hathaway’s high annual image agency fees. Willingly, it is directly fed back to the real money on the book, plus the implicit blessing of the brand.

In the past, the current example could not explain anything In the future, "Transformers" will directly double the sales of the Bumblebee Chevrolet, which should also show that a good film and television drama has a great influence on the advertising field. Influence.

In fact, in terms of sponsorship and brand placement, Apple is the most successful in terms of film.

Since January 9, 2007, as long as their products need to be used in film and television dramas, they will be able to use their product mobile phones for free and even pay a fee when they follow a staff of the propaganda department. Why are more than 90% of film and television dramas, after 2007, you can see the characters on the phone with apples in their hands.

What is pervasive propaganda, from film and television dramas, from web pages, from hard advertising...

Wherever you can see, you have a high probability of surrounding your life. This is what Apple is doing.

Play sponsorship to play for this sake, it is really amazing.

Although Lyman also wanted to recover the investment cost before a movie like "Tomb Raider" was made, it is also true that "Breaking Bad" is not suitable for sponsorship by some brands.

——You can’t expect Lao Bai to look like a poor man at the beginning. He wears luxury goods and famous watches. That’s unrealistic. To put it in a more detailed way, it’s not in line with human design. Lowest error.

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