Chapter 609： 17.62 million on the first day

On the first day of "Firewall", there were 1,206 theaters, and "Curious George" had 1,748 theaters. The third sequel to "Death is Coming" is quite promising, with 2,303 theaters scheduled, but they are no better than the three joint ventures. "Prada" released. "Prada" has 3,050 theaters on the first day of its opening, which is truly the No. 1 high-ranking film on Valentine's Day.

When the sun was pouring wildly the next day, Lyman also learned from Liam the result of the movie's midnight show.

4.78 million.

After rushing to Firefly Pictures, Jon Feilermei also called to congratulate him with a happy tone.

"Prada's comprehensive media review is as high as 8.1 points, and the film's reputation has been preserved."

"Well, then continue to choose to build momentum, seize the feminist position of Anne Hathaway and promote it again, which can attract more female audiences to the theater. Moreover, the competition in this schedule is not fierce, "Prada" can be completely Grab the most market share and achieve consecutive championships.”

After passing each other's breaths, Lyman was also in a good mood, took the newspapers and magazines prepared by his assistant and read them carefully.

Most of these media reports are fairly pertinent, except for the fact that the sponsors are Warner or Paramount, and most of them are fairly pertinent, and even those who have received red envelopes to make money will be touted.

——However, it has maintained a good reputation among media film critics.

The "Chicago Morning Post" praised in the column: "Prada spends a lot of time on depicting three female characters, and creates different images of independent women. It's hard to imagine that such a workplace theme will be shot. Out of such social understanding."

"The film is witty and grounded." --The Boston Globe

"Gorgeous clothes and excellent use of fashion elements make this workplace drama even more attractive." - "Hollywood Chronicle"

"In particular, I want to praise the heroine Anne Hathaway. She has changed her beautiful character image in the past and is willing to sacrifice her appearance. I have to say that such an actress is worth looking forward to in the future."

......

Lehman browsed these media evaluations, whether they praised or criticized, but he didn't pay much attention to them.

At this time, only the real-time box office results and the audience's internal word-of-mouth require special attention and guidance.

Moreover, Anne Hathaway's feminist design is actually very suggestive compared to the film, and this is the next most important marketing direction.

As long as this layer of people is heated up, the previous news about Hei Annie can easily be turned over.

——Hollywood, it is also time to know exactly what the prospects of the female market are.

Continuing to discuss some details as announced, Lyman and Liam began to work on their own.

After the distribution strategy was slightly adjusted, Annie's image also attracted more and more people's attention.

The so-called feminist style actually has a big market at this time. After Annie entered, it quickly became the focus of media debate.

Therefore, the word of mouth that has flowed out from the midnight show began with "Prada", which was released on February 14, and its screening momentum unsurprisingly overwhelmed a number of new films. After all, these films did not meet "Prada". , did not set off any screening waves.

Therefore, when the film's first day of 17.62 million US dollars came out, for Warner and Paramount, the mood suddenly became very bad - 17.62 million US dollars compared to the number of screens in 3,050, which is not very high, even for For some masterpieces, it is completely unsatisfactory. However, the initial cost of "Prada" was less than 43 million, and the first day's result of 17.62 million was already a very good box office gain.

In particular, "Prada" is not a high-cost masterpiece. Although the marketing efforts are large, it is only in terms of cost. Such results are enough to show that the film's screening potential in North America is not a problem. After all, it was nearly 17 million on the first day. , It is not a rest day like Saturday and Sunday, and it is a very conservative estimate that North America will break 200 million.

And, of course, the daily box office champion was easily won by "Prada".

If you think about it further, the February schedule is not really popular, and the audience base is limited. From this perspective, the box office results of "Prada" are still quite impressive, especially when compared to the second to tenth places. 40 million, the results of "Prada" even stand out from the crowd.

If the box office on the first day is not enough to reflect the popularity of "Prada", on Saturday and Sunday, two consecutive days of rising, 19.87 million and 21.65 million were recorded at the box office again, showing for 6 days, with a total of 89.82 million in the first week. Topped the North American Weekly Box Office Chart for the week (February 13-February 20).

Moreover, almost no one can account for half of the box office results of several other films screened next to "Prada". Does that still not explain the film's sufficient screening potential?

The following week, the film successfully broke through the first box office threshold: breaking 100 million in North America.

On Monday, February 21, the movie received another 10.53 million. Of course, such a decline is normal and benign.

And due to the huge influence of "Prada" in the female fan base, the attendance rate of the theater in the next week is still quite good, and the number of viewers who choose to watch it multiple times is still not low.

......

Outside a theater on Burbank's Commercial Pedestrian Street, Lyman and Jon Feilermei stood aside, watching with interest the large crowd of people who came in and out.

After watching it for a while, Jon Feilemay said enviously: "The reputation of the film from passers-by has been maintained well, and the attendance rate for the next week is also decent, and the final result can never be bad."

Lehmann sighed and said, "It's a pity it's the off-season, otherwise there would be more moviegoers."

"Summer season is not something that small studios like us can win. Now we can get more than 3,000 theaters. When it comes to summer, if we can reach 1,000, we have to jump happily." Jon Feilermei is driving joke.

Actually, it's not a joke, it's even a bit sad.

But the status quo in Hollywood is indeed like this. The non-top media groups are all competing for some markets that others do not look down on.

After all, if Warners really paid attention to the Valentine’s Day schedule, they wouldn’t release a movie like “Firewall” that was very small at first glance and had little potential for screening. It could definitely compete with better projects.

They don't do this because they don't pay attention.

After all, in their minds, a slightly better project will not be pushed into the theater at a random time.

However, even though he said that, Lehmann was quite satisfied.

Even if the total box office of the movie can't reach the height of the previous life, the profit will definitely be more than the six major distributors.

Furthermore, although February is an off-season, it can have the most cinema resources tilted. If the movies accumulated to this level can still have a good audience reputation, if you really want to say that the box office is harvested, it is not necessarily low.

After all, no matter how good the summer vacation and Christmas are, there is also a lot of competition pressure.

Even now, it has been screened until the second week, and no rival can pose a threat to "Prada", not even in the third week.

It can be said that it is easy to win consecutive championships, and the accumulated market benefits are also extremely favorable.

"When the movie attendance rate is less than 30%, the promotion will stop." Jon Feilermei said again.

"Let's do it according to the rules," Lehmann said indifferently: "There is no reason to invest any more money when the attendance rate is low. The three of us are jointly promoting and maximizing the benefits."

This is actually a means of joint announcement to protect the market If there is a problem with the movie and the market suddenly collapses, you must stop the loss in time, otherwise you will definitely not make much money if you continue to support it. Why will it keep following you?

In the end, everything is a conflict of interests.

If the six majors are not overbearing, how can independent studios stand on their own; if the joint promotion cannot make money, who will work together.

Lionsgate is willing to sacrifice its own projects but also take the overall situation into consideration and push "Prada". Is it really because they are a group of philanthropists?

It's not because "Prada" is so lucrative that it earns a thousand or so a day, which is much higher than the meager millions of my own project.

And once "Prada" can't maintain this kind of profit margin - after two or three weeks, most of the project's potential has been consumed, and naturally it is necessary to consider promoting its own project. Because at that time, the amount of money earned was about the same, and there was no need to share.

Jon Feilermei came over because the business invitation joint operation was about to be disbanded.

After all, everyone gets together to make money together, and when it’s hard to make a lot of money, it must be according to what was said at the beginning.

Lehman also understood very well.

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