Chapter 573： Brand side

"The Prada brand promised to pay a sponsorship fee of 10 million yuan, and cooperated with the filming of the film to provide clothing, but they put forward a condition that all the main characters in the film should wear Prada, and other brands are prohibited from entering."

"Vogue magazine is willing to use the actual location of the office building, the only requirement is a minimum of 3 seconds of close-up publicity."

"Also, Ray-Ban's sunglasses were offered for $1 million, and they bought out the image placement ads..."

Joseph took the marketing department to negotiate the sponsorship of the film project, and with the past achievements of Firefly Pictures, there is no longer a lack of favor from the brand side.

Among them, only Prada may be the happiest.

How charming is the publicity effect of a movie that uses the luxury costumes of the same name as actors' costumes?

It seems that there is no need to think about this issue. Anyway, with Prada's annual publicity expenses for brand image public relations, it is undoubtedly very willing to monopolize the main clothing sponsorship with only 10 million.

And this is also the largest sponsorship fee for the entire project.

Slightly surprising is that when the marketing department found Anna Wintour, a hidden fashion woman, the other party was willing to cooperate.

Perhaps, it is because people are not used to people who "eat inside and out and take **** for profit". For this reason, the current "vogue" magazine has specially added an entry agreement, that is, after leaving the company, the relevant work content must not be disclosed.

It is self-evident who it is aimed at.

Therefore, when Firefly Pictures clearly stated that it would change the character image and not adopt the character design, Anna Wintour certainly intended to wash herself out.

Of course, it is an indisputable fact that works of the urban workplace type are indeed more likely to be favored by sponsors.

And if these sponsorship terms are all finalized, it also means that before the filming of the film, Firefly Pictures has recovered more than 13 million investment budget - the jewelry is sponsored by Dior, an old partner.

In this day and age, Hollywood movies are similar to the means, everyone is playing, and it is not a big deal.

After all, some works with higher investment, and the projects that rely on sponsorship to return the money will not fail to appear.

Lehman reviewed his opinions one by one after the advertisement quotations, and then closed the folder and handed it to Joseph, "Okay, let's finalize the contract with them according to these conditions."

Joseph nodded, stood up and asked, "That's good. By the way, what do you think of the director's choice?"

"David Frankel?"

This is the name handed to Lehman after screening.

"Well, in 1998, he filmed a TV series "** City", which was the most successful series of HBO that year. Whether it is narrative style or aesthetic tendency, it contains elements of fashion culture." Joseph apparently inquired. The director's situation is introduced in detail: "He has also participated in "Band of Brothers" and served as the screenwriter of several other projects. The only thing that worries people is the movies he has directed, whether it is his debut "Rhapsody in Love" or the post-production. After two years of filming "Dear Diary" again, the box office is not good, but his qualifications are definitely no problem."

Lehman thought for a while and said, "It seems that this director David Frankel really fits the filming style of the film and is a good candidate... Well, I will refer to him. If there is no problem, let him be appointed.”

"Boss, there is one more thing." Joseph asked again: "There are two important female supporting roles in terms of actors, or you will check it out. After two rounds of audition, the relevant information has arrived."

"Any questions?"

"As for Mirada's boss, we like Meryl Streep, but after she received the invitation, she wanted to talk to you about the script."

"Okay, I'll make time to meet."

This is how Meryl is. After she won the Oscar for "Mr. and Mrs. Kramer", she no longer concealed her insistence on film selection.

After resolving some issues in the project preparation process, Lyman returned to the office, and after a while, David Frankel came.

The director, who is in his 40s and wears black-rimmed glasses, has some urgency in his heart.

After all, for a director who has been honing on the set until he is gradually emerging, he always wants to rely on movies to prove himself, not TV dramas.

Therefore, after he succeeds in a TV series, he always goes to test the water in the movie, then rushes back to the TV circle, and then finds a way to get out of the circle...

Then, he waited for the invitation of the "Prada" project.

To be honest, he was very happy to accept it.

At the very least, this project has a bigger budget than his past few works.

And the size of the budget means the space to shoot—better sets, better behind-the-scenes, better co-stars.

This is all he needs.

After being polite, Lyman handed the final script to David, and quietly waited for the other party to read it.

Of course, the script of "Prada" is not complicated, and the characters are very clear. It only took the other party about 20 minutes to understand the direction of the whole plot.

David knew it was time to show himself.

This is actually an interview, and he needs to try his best to show his adaptation to the project and his strengths.

"Mr. Rust, this film is a novel work that focuses on female characters. Let me tell you, as long as you firmly grasp the rich and fertile soil of the workplace, and match it with a dazzling fashion coat to show a new The unique charm of women in the workplace of the era is enough to catch the attention of the audience and fans, not to mention the addition of various luxury brands, which adds a lot of color."

"What else?" Ryman was unmoved, or, in other words, this was what the script had already shown. What Ryman wanted to know was his deeper understanding, which is similar to the film I've filmed. **City", no need for a mystical narrative method, no need for all kinds of carefully concocted oppositional conflicts, it is a workplace life of universal significance - constantly sacrificing yourself, sacrificing competitors, and being sacrificed by your own boss at any time. Some people are compromising their work to their survival, and the two protagonists of the film ultimately chose not to compromise. This is what differentiates this film from life. Life is just life, but movies will need highlights. "

"What about you now, are you willing to compromise?" Lyman laughed.

He thought the man in front of him was very interesting.

David Frankel said seriously: "I make movies and live life, so I'm always compromising."

"I think you are the director of this project. The salary is 3 million plus 3% of the North American box office, how about it?"

"Of course. Mr. Rust, thank you very much for entrusting me with such a project, and I promise not to betray your trust."

Seeing David's undisguised joy in front of him, Lehman also laughed.