Chapter 570： Analyze the market

Let Lehmann analyze it, the reason why "Prada" can become a hit in the previous life.

One is to seize the rise of feminism, and female audiences have become a force that cannot be underestimated in the film industry. In other words, female audiences have more independent spending power;

The second is to accurately grasp the content carrier of the fashion circle.

The hobbies of female audiences are definitely different from those of male audiences, and the topic of fashion wear and voyeurism in the fashion circle obviously hit the ** part of the female audience.

why?

Through "Prada", they can take a look behind the scenes of the high-end and mysterious fashion circle, get a glimpse of the private life of fashion celebrity Anna Wintour, and follow the protagonist Andy to "free" access to various luxury brands, thus becoming all kinds of bright Eye.

This sense of satisfaction for female audiences is the source of the film's sales.

......

In Firefly's conference room, a group of people are discussing the "Prada" project.

Lehman cleared his throat and said, "Let's talk about the screenwriting department first, Nano, you come first."

Nano, who joined the company last year, is an Englishman in his thirties and is usually Jonathan's deputy.

Now, Jonathan is busy writing "Deadly Magic" with his brother, so naturally, he is the most senior in the screenwriting department.

"There are too many branches, and there are too many unnecessary characters. It is not easy to concentrate and unify the scenes. It is necessary to make a choice of direction. According to the fashion topic set at the beginning, creating a luxurious environment style in the workplace will be very important. It's easy to shine."

"Also, the first paragraph of this script is not well coordinated, the context is old-fashioned, the theme is superficial, and it needs further enhancement."

Seeing that the screenwriting department fully understood his ideas, Lehman smiled with satisfaction: "Nano, this is your job, I believe the final script will be revised, right?"

Nano smiled and said, "Of course."

In fact, "Prada" is also a well-known Hollywood film project with a small and broad scope. Now that Firefly Pictures has taken over, it is of course not to waste such an opportunity.

"Blake, what do you think?" Lyman asked again to Blake Cole, the executive producer who was cast on the project.

The old Rodrien has shown an understanding of the film market, and the task of supervising is often done well.

"The structure of the story should be simple, remove the soap bubbles in the heroine's life, and focus on the topic of fashion, which should be able to capture the female market."

"Yeah." Lyman nodded and looked at Glenn in the market analysis department.

"You also talk about it. Analyze the budget investment of the movie."

"This project can't go the award-winning route, so everything is based on qualification." Glenn said carefully: "Cinema fans and audiences don't care about the language of the shots or the innovation of narrative methods. As long as the pictures are beautiful enough, the actors should not be too bad. , can tell the story clearly, everything else is so simple.”

"So, what about budget standards?"

"30 million to 35 million, "Prada" doesn't have many locations, and it doesn't require frequent transitions. There are not many group scenes, but it needs excellent actors who can hold up the scene, because the story is not good enough, and the audience can only rely on the actors to attract the audience. Going down, according to the script, the heroine is pretty enough, and in addition to her beautiful appearance, she must be famous and have a fan base. It is difficult to discuss such a candidate without a salary of 10 million yuan. This is not an Olympic movie, no People are willing to surrender their identity.”

"What about the candidate?"

"Of course the bigger the better, the actor's salary can be half of the production cost." Glenn said: "With a well-known actress, you can attract a lot of popularity and publicity is much easier. Well, Eva How is it, miss?"

Lyman shook his head, "She doesn't fit, her style is different."

"So, Jessica Alba, Keira Knightley, Charlize Theron, even Kate Winslet." Glenn continued to propose candidates.

"No, these guys either have just sold their films and are in a period of rising careers, or they will become popular early, and they won't stick to the mere pay, and they will definitely ask for the box office to split the account. For a Mary Sue movie, such a price is not worth it. It's too bearable." It was the project producer Blake who retorted.

Glenn was silent for a while, "A well-known actor will not get a low salary, especially since the film is still so commercial. Unless..."

Just when the discussion was deadlocked and a group of people were thinking, Lyman suggested: "How about Anne Hathaway? Of course, to be on the safe side, invite Jessica and Charlize too."

The original Annie's performance was amazing enough, and Lyman subconsciously didn't want to change the candidate.

At this time, Annie stepped into the independent circle of literature and art, and her popularity was very low, and she could hardly see news of her at ordinary times.

Of course, Annie's career was indeed in decline after leaving Disney's favor.

After Lehman spoke, everyone also thought about the feasibility of Anne Hathaway as the heroine.

First of all, the beauty and temperament are definitely not to be said. The "Princess Diaries" series really made Annie a princess. At that time, it was also called "Disney Princess".

Then there is the remuneration, which will not put a lot of pressure on the production of the project. After all, as long as they do not directly participate in the box office share, everyone thinks it is okay.

Then, the direction of the discussion is the director.

After Lehman made it clear that he would not accept it, the management had nothing to do with the boss and talented director, and none of the cooperating members were in this direction.

He has a strong personal style, but he can't play a simple commercial movie without a spiritual core. Perhaps, Nolan and Wen Ziren can try it, but one already has a favorite work The other just finished "Dead Silence" , I've been busy for a few months and I'm about to take a break, but I can't catch the strong man.

Moreover, it seems that Wen Ziren has never photographed women, and is still a beautiful woman.

You know, how to make a woman beautiful is also a skill.

Among them, the group pondered hard, and finally had a few goals.

One is Gary Marshall, whose masterpieces "Pretty Woman", "Bride Runaway" and "Princess Diary", his works directly sent the big-mouthed beauty Roberts to the first-line actress, and also brought out the newcomer Anne Hathaway. The ability of a woman has nothing to say;

The other is Giuseppe Tonatore, whose masterpieces "The Beautiful Legend of Sicily", "The Pianist at Sea", and "Paradise Cinema" are best known for shots and stories. However, this one does not like external works and is likely to refuse.

Sure enough, neither of them agreed. The latter returned the invitation as it was, while the former was older and less creative. Now what he wants most every day is to accompany his family. After all, they debuted in the 1950s. , Now he is 70 years old, and he is not the iron-blooded cowboy of Clint Eastwood. He will want to die on the set, and he will almost have to seal the guide tube in recent years.