Chapter 507： fall back

"Eat something first, don't look at it."

At around eight in the morning, watching Lyman put a stack of newspapers on the dining table, facing her carefully prepared breakfast—toast with blueberry jam and a glass of warm milk, looking indifferent, Eva reprimanded in a low voice.

"Okay, okay." Glancing at his angry girlfriend, Lehman calmly put away the newspaper and enjoyed the food.

In other words, the coverage of the movie's release in the newspapers is finally normal, and that's what he cares about.

At the same time, "The Mist" is still reaping the box office.

After the three days of the weekend, the next week's work day, although people's enthusiasm for watching movies has dropped a little, but the overall trend is still very optimistic.

The attendance rate is still around 60%.

Monday, July 15th.

"The Mist" reported a revenue of 17.62 million US dollars, while "The Rival of the People" ushered in a small rebound, and received 7.59 million;

As for the films in the same period, none of them can break through the $5 million barrier, which is nothing to worry about.

The following Tuesday, the traditional discount day for theaters, "The Mist" received 16.55 million at the box office in a single day. On Wednesday, it fell slightly again to 15.46 million...

Under the envy, jealousy and hatred of many small film companies, after the end of the second week, "The Mist" accumulated a total of 72.65 million US dollars at the box office in the second week.

Although it is a pity that it did not exceed 100 million, but considering that this type of subject matter itself is limited, compared to investment, it is also very confident in the market. "The Mist" easily achieved the posture of being the champion of the weekly box office.

……

"The Mist, an excellent film that confronts fear - after the end of this week, the North American box office of "The Mist" has exceeded 135.9 million, completely occupying the February schedule."

"Director Lehmann made another move, costing less than 70 million yuan. He got back more than half of his investment in just 10 days, and won the box office championship for two weeks. People have to sigh again about his profitability."

"The Mist is an excellent work in a horror shell that criticizes class contradictions, and the satire of religious fanatics is incomparably dark humor..."

"The Mist" has made film critics excited this time. Articles about the interpretation of film footage can be seen in newspaper columns almost every day.

With the gradual fermentation of word of mouth, the hard work of the crew, and the lack of promotional and marketing expenses, in the third week, the box office trend of "The Mist" remained very good, and for the audience, their enthusiasm for the film was also discussed. more and more invested.

"The blank at the end is very good, it perfectly reproduces the unfinished but profound thinking in the novel-that is, in the fog, the direction of travel is not visible, the way out for the future is not visible, but in the not yet abandoned Before, bravely chase the light."

"The Miss Carmody inside reminded me of the most common stock market in the stock market, first selling a piece of good news, raising the stock price, attracting retail investors and various investment funds to be optimistic, increasing the market, and then actively operating, and finally let the investors. They all believe that her company is in good profit, the performance and financial report data disclosed are not good, and the market continues to rise. As a result, when the scene was good, the dealer took the initiative to sell, frantically cashed out, caused panic, and cut the meat at the bottom... ps: at After Carmody's death, those believers were hiding everywhere, and they looked like investors who were crazy to follow the trend and sell without saying a word, haha."

"The section of the middle supermarket is really ironic about the psychological division of the people, and the irony is also cold. In the horror and despair, the outbreak of negative emotions is too terrible. Poor people of death, I don't know how much hatred they will have at that moment, each of them is not a direct murderer, but each of them is an accomplice."

"This movie emphasizes one thing. In the face of disasters, whoever deceives people's hearts should die."

……

On February 23, the box office of "The Mist" dropped to $11.57 million.

Under the active operation of Blue Butterfly Pictures, the decline is less than 30%, which is really rare.

After all, this is just a horror theme, and the cycle life of the show is usually not high.

According to normal market rules, love and comedy are the types that can keep the box office for long-term screenings.

Of course, this box office still surprised many film studios secretly, but in addition to being surprised, they felt that the competition pressure at the box office was not too great, and there was still a lot of market left.

In the following week, "The Mist" has always maintained a very benign downward trend. There is neither the possibility of a sharp collapse nor the possibility of a sharp rebound.

Three weeks later, the North American box office of "The Mist" has accumulated 178.5 million, and there is no suspense to break the 200 million domestically. According to the prediction made by Blue Butterfly Pictures for the market, as long as there is no dark horse at the box office in the schedule, the North American box office of this film will not be suspenseful. The drop point should be around 220 million.

Under the operation of Blue Butterfly Pictures, at the end of the second week, "Mist" began to release copies in overseas regions, although most regions will not play "Mist" at home like the United States, and the resources are very skewed. Great.

However, under the influence of the quality of the film itself and the excellent reputation of watching the film, the momentum of overseas screenings is not bad. Although it does not look like North America, after a week of screening, it basically sits at the top of the weekly box office charts in major regions. .

Even in France, because of Lehmann's own appeal and the media's perennial follow-up reports, there is quite a concept of fighting for his hometown It also broke the box office record of the local horror movie genre, and got 34 million in one week. The US dollar is the highest box office in Europe.

In a more serious political atmosphere like Germany, I am also quite interested in the various thoughts revealed in "The Mist", rather than the very brainless **** American horror films.

Apart from these two areas, there is nothing to say about the rest.

For example, in the United Kingdom, Belgium, and even the Middle East, South Korea or Japan, local audiences are not very fond of "The Mist".

But even so, with so many distribution markets, all of them add up to a considerable amount of wealth. It has successfully exceeded 80 million in just over a week. It also announced that "The Mist" has not yet participated in the offline operation, and the announcement has been withdrawn. Invest in costs and start making profits.

As for the new year, in 2005, Firefly Pictures had a good start, and this studio once again became the focus of media attention.

It's a pity that Lehmann is no longer a pure director. Don't you see, after Spielberg established DreamWorks, he also deliberately distanced himself from the media and reduced his exposure.

After all, he's the boss of a film company, and he still shows up all day, isn't that a loss?

Lyman, of course, did the same.

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