Chapter 504： king of movies

The reason why Cameron asked this question is because of the experimental technology, and the burning of money is too great. The studio he cooperated with Fox has not received the greatest support. Group people in.

As for the sudden question, he thought that Lehman's company seemed to be quite rich. He said that he would take 45 million US dollars without blinking his eyes. How could he know that Firefly Pictures had more than 260 million debts, which was close to % of its market value. 20.

"You want me to invest in your studio?" Lyman finally heard what Cameron meant and asked.

"Yes, I believe that the future is the world of 3d-imax. The application of this technology to the film will give the audience an amazing experience. I don't think anyone will reject this very novel experience. A huge ravine in the shooting technology..."

Talking about these, Cameron is quite talkative, and can even be said to be excited.

"Stop, Cameron, I agree with your point of view, but I want to ask, if I invest, what can I get?"

"This... Lehman, you only need to invest 10 million... no, 20 million to get the right to use this new technology. I believe it will definitely bring you enough benefits."

"The right to use it?" Lehmann laughed. "That is to say, I can't get involved in business management, and I don't have any technology patents."

"Yes." Cameron continued to flicker: "We have almost succeeded in the experiment. What you spend now can be regarded as an admission ticket."

"It's not as good as this. I can contribute the money, but I want the year-on-year investment rights of your next project. For this, I am willing to contribute 20 million US dollars."

"Why?" Cameron was puzzled: "My new project?"

"Yes, I am very optimistic about your next work. For this, you have been preparing for so long, and I am very interested in it, how?"

"It's impossible," Cameron said. "My work will only work with the top studios."

What he said embarrassed Lehmann, but it is undeniable that first-class directors will only work with first-class studios, unless they start their own companies.

After all, what Firefly can give, the six majors can give it, and the resources are better.

In this regard, Firefly Pictures really has no background.

"Okay, I was the one who was abrupt." Lehmann turned over the matter and didn't mention investing in imax technology again.

The right to use? That's a shit.

Compared with what he paid, what he could get was almost a false name, and there were still many limitations.

Perhaps after Cameron passed through the digital field, he was no longer willing to have outsiders intervene and have differences.

Moreover, the important thing about the "Avatar" project is technology, which is also difficult to replicate.

Was the script for "Avatar" difficult?

In fact, it is very simple, simple to cliché.

All of Cameron's directorial works and scripts are not complicated.

Like "Titanic", a rich girl falls in love with a poor boy - but the point is how to play the clichés less clichés.

The same is true for Avatar, a project that Cameron has been preparing for for several years, and the preparations are almost perfect.

Cameron himself is not a professional, he prefers to use new technology to tell simple scripts rather than the so-called meaning of movies that inspires people to think about something.

As for the future direction of the movie, Lyman stands on the shoulders of giants, of course, he knows it very well.

But just because he was clear, he had the self-knowledge that he couldn't make "Avatar".

For a tech-mad and paranoid director like Cameron, if "Titanic" could have been shot digitally in 1997, he wouldn't have used film -- he'd always like to be ahead of his time.

There is no doubt that "Avatar" will be successful, and Cameron will also use his own power to change the aesthetic orientation of fans around the world, usher in the spring of special effects and spectacle movies, and inject a second wave of development into Hollywood - if there is no 3d- imax, watching movies online is more comfortable, and watching it at home alone means you don’t have to go to the theater.

But today in 2005, this layout is too advanced, and apart from "Avatar", no other film has replicated this fiery momentum again.

In fact, in order to promote the imax screen, Fox has been operating in theaters for a long time. After the Paramount Act, although it is stipulated that studios cannot hold theater channels, in fact, the Big Six are still ubiquitously affecting Cinema selection.

That is to say, if there is no six major promotions, the cinema chain will not spend a lot of money to replace the projection technology and start the commercialization of imax.

And for Firefly Pictures, no matter how much imax hangs, it won't work.

By 2020, film has not been completely abandoned, and digital technology will only be one of the shooting methods. For movies, whatever is more suitable, choose whatever is more suitable.

Anyway, it's just a means of filming, and when the imax technology is mature, even if there is no ticket as Cameron's so-called, it can be completely converted through the post-production process, which is also more convenient - most of the imax version movies are post-production conversions , because the cost of shooting with imax technology alone is too high, the risk is too great, and the possibility of profit is too small, so that's it.

But there is no doubt that Cameron can make a decisive bet to suppress the direction of the trend before the times change, which is enough. After all, he did not open a plug-in, and if he took a wrong step, his career would be gone. .

What does the concept of imax mean, and how different is it from existing film technology? It's still foggy.

Even the first cooperation with Cameron should be Disney But after a year of insisting, I can't see the charm of imax technology, and I didn't give Cameron the right to operate. The approach was completely impatient, and Cameron also contacted Universal in the middle, and was finally taken over by 20th Century Fox.

Interestingly, in order to better integrate the viewing experience of imax, Cameron cooperated with Weta Digital to develop the well-known simulcam photography system.

A set of integrated visual effects specially used for virtual scenery and actors - as long as the actors stand in front of the green screen, although the surrounding is empty, from the monitor connected to the computer, they are standing in a pre-drawn virtual environment in a CG image .

That is to say, the actors are assisted by motion capture equipment, and almost no sets are needed, because the scenes are all fake, and the performance can be completed only in the studio, which saves a lot of effort, and the logistics shooting team almost does not need a set team.

This kind of technological innovation is huge, but Lehmann's demand is not so great, and Cameron will definitely sell imax technology to multiple studios, which is the price paid to the cinema to promote the imax giant screen.

After all, I spent money on renovations, but as a result, not many movies were released. Isn't it a huge waste?

It's not something Cameron can stop. His current self-confidence will also be compromised for reality, but he is still dreaming and not awake.

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