Chapter 486： super bowl

The next day, Lehman signed a distribution contract with Wen Ziren and others.

The initial budget of "Dead Silence" was 25 million (original version was 20 million, but the budget has been increased due to the addition of scenes and Mary Shaw's scenes).

Among them, Firefly Pictures invested 15 million yuan, Wen Ziren's director salary was 3 million yuan, and Blue Butterfly Pictures took half of the publicity expenses and took 10% of the work revenue...

As for the various details, it is roughly the same as the previous cooperation. After all, there is not much calculation for a win-win situation. Everyone is not a layman who does not understand the rules of Hollywood, and it is difficult to cheat.

After the contract was reached, Wen Ziren immediately started the preparatory work for the filming team.

Ryman, on the other hand, continued to worry about the later work of The Mist.

Two days later, at noon.

Blake hurried to the company's post-editing room.

"Lyman, I talked to Jon Feilemay of Lionsgate all morning, and they agreed that the release of The Mist would be done by the two companies hand in hand."

Lehmann looked away from the clip and asked, "What did they say?"

"Blue Butterfly Pictures is responsible for transcribing film copies, pushing them to theaters, and liaising with screens and schedules. Lionsgate takes the lead in publicity, and Blue Butterfly Pictures cooperates with actions. As for offline promotion, it is all handed over to Lionsgate. This is a partnership. Basics." Black replied: "In the end, they still have enough confidence in your new film to make a profit, otherwise they probably won't agree to sign this kind of release terms."

"But we also gave away the bulk of our offline revenue, didn't we? This is the tuition fee we paid. Who made Blue Butterfly Pictures have too few resources for publicity? "Dead Silence", it will be a lot more relaxed."

"That's why, otherwise they wouldn't agree to expand publicity channels for Blue Butterfly Pictures, not because we're willing to pay a huge tuition fee."

"If we can make it happen, even if they don't agree, we will take this step, but it's just how much energy and money we spend. Jon has always been smart, and he must have figured it out. Besides, the growth of Blue Butterfly Pictures has a lot to do with Lionsgate. It's not a big threat, but on the contrary, it can relieve Lionsgate's pressure on the release of the Big Six. Of course they are willing to help us. Only by mixing the water is it suitable to fish in the water." Lehman smiled: "The propaganda strategy formulated, they agreed. ?"

"Lionsgate agreed, but the money will be paid by Blue Butterfly Pictures."

"Then what was the price quoted by ABC TV?"

"The average 50-second ad time at the Super Bowl is around $5.5 million. Wouldn't that be too much of a waste?" Blake said. "Actually, just before the show, it's a good publicity strategy to focus on public relations for a while in conjunction with Internet PR. There's no need to put movie trailers at the Super Bowl, they're charging enough for us to put them on a lot of TV stations, and the effect won't be too bad."

Lehman thought for a while, but still said: "Just contact ABC like this, we need the popularity of the Super Bowl, this is the first step for Blue Butterfly Pictures to officially intervene in theatrical distribution, we can only succeed and lay a solid foundation. "

"But the total investment of the film is only 30 million US dollars. If it is publicized like this, the cost is likely to increase to 50 million. Will it be too risky? If we can't recover the cost, we still fail."

Lehman explained patiently: "If the publicity is sufficient, with the quality of "The Mist", it will not be very difficult to get 150 million worldwide. It's okay, it is important to expand channels and sacrifice a little production revenue, and there will be more room in the future."

"Well, if you insist, I will let Liam communicate with ABC as soon as possible." Blake didn't say much.

After all, his position is only the deputy director of the production department, and he is not responsible for the distribution. Failure is not a failure, and the responsibility is not his. It is good that he has given his own advice.

Moreover, it seems that what Lehman decides, he rarely persuades him to change. And most of the time, he proved to be right. The company's rapid development is inseparable from Lehmann's precise market vision.

In this era, there are various marketing methods for Hollywood movies. It is also very common to put movie trailers on a large scale in the Super Bowl. However, it is usually a big production with an investment of hundreds of millions of dollars to spend so arrogantly. How can the average movie crew afford it? what.

After all, after the announcement, there was a wave of concentrated publicity, and no one could beat 10 to 20 million people.

Blake also thinks it's too wasteful, not because the Super Bowl has a bad effect.

Since 1978, after the NFL introduced the live performance mechanism of top singers during the halftime show, the commercial value of the Super Bowl has skyrocketed, which can be regarded as a typical case of marketing campaigns.

In 1993, Michael Jackson's halftime show in the Super Bowl directly attracted more than 130 million viewers to watch, and no one has surpassed it so far. Such a huge amount of traffic has also caused the price of Super Bowl advertisements to rise step by step.

From 650,000 in 30 seconds to today's 3.7 million in 30 seconds, it's a sky-high price for advertising space.

If you throw this money to several major TV networks, you will basically be able to contract the promotion of prime-time trailers for more than half a month, instead of such a one-shot deal, which will be over after 50 seconds.

Therefore, it is not wrong to say that the Super Bowl is the American Spring Festival Gala.

This kind of event with the highest ratings has basically stabilized at around 100 million viewers, and no other program can surpass it even has no signs of it.

But being expensive also has the advantage of being expensive. For Blue Butterfly Pictures, how can it take a place in Hollywood where the market competition is so fierce?

Propaganda is as important as distribution, and even the former is more unstable than the latter.

Before the resources are implemented, no one can predict whether the best results will be achieved after the publicity.

So even though Lehmann has always been confident in the quality of "The Mist" and feels that it will be recognized by the audience, there are still some concerns about whether it can achieve good box office results.

Otherwise, he wouldn't use Lionsgate as a guarantee. As for the Super Bowl, the time was right and the schedule was right. Of course, he wouldn't miss this excellent publicity opportunity as a second guarantee.

With more than 100 million viewers, such a platform can bring huge topicality to "The Mist". In comparison, it doesn't matter if a little resource is wasted.

After deciding on this matter, Lyman thought of another thing, "Blake, how is the special effect work in the digital field?"

"It's still modeling and rendering, but it's coming soon. They said that it will take up to three weeks to complete it all. However, I seem to hear that they have encountered a little difficulty?"

"What's the difficulty?"

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