Chapter 475： reach

"Lehmann, let's talk about your conditions. What does HBO have to pay to get all the subsequent broadcast rights of "The Walking Dead"."

As soon as the voice fell, the atmosphere became slightly tense.

Lehman thought for a while, then chuckled: "Mr. Ruger, if you know something about me, you will know that I am not a very excessive person. I have always pursued a win-win situation, so the two parties can be a little fairer. , I am very satisfied.”

Morik scolded the little fox secretly in his heart. Isn't it too much to say so much without giving a precise sentence?

But Morik just hesitated for a while and then said again: "Forty percent? How? This is already the highest cooperation condition offered by HBO."

"In addition to the revenue from online and offline copyright operations, what do you think?"

"No, no, it's not fair."

fair? hehe.

Ryman twitched the corner of his mouth slightly and asked directly, "Mr. Ruger, how much do you think HBO will make this year?"

Morik's heart skipped a beat, thinking that his calculations had been discovered?

However, Lehman was still talking: "HBO's financial report at the end of last year announced that there were more than 2.3 billion in the TV series business alone. Excluding daily expenses, management expenses and market development, there is at least a net profit of more than 700 million US dollars. , and these revenue growth has increased by 13% compared to the previous year, which is also the revenue of new users chasing TV series subscriptions. I personally think that the most important thing for HBO is to maintain the stickiness of subscribers. It just so happens that "The Walking Dead" can help HBO Compared with other platforms, HBO needs to further expand the new user base and maintain the stickiness of old users. Mr. Ruger, what do you think?"

When Morik heard Lyman's summary, the fluke in his heart was completely shattered.

Isn't it because of the good screening prospects of "The Walking Dead" that he rushed over like this. Ratings are important, but the pursuit of new users is HBO's number one demand.

"Lyman, but your conditions are still too harsh, and it will be difficult for the board to pass."

"Based on the current results, the profit of "The Walking Dead" must be more than 300 million US dollars, and the 40% share plus copyright operation, even if it is calculated for a long time, it will not exceed 150 million, but for For HBO, it has not only made profits, but also opened up the market, and it has also greatly improved your own self-produced drama business. Speaking of which, HBO has not suffered a loss, but made a big profit, am I wrong?"

Of course Lehmann was right.

For HBO, the quality of a TV series is not a big deal. The year-on-year market growth of TV series business is the biggest gain.

Morik was silent for a while before he said, "I can agree to your conditions, but I need some promises to convince the board of directors."

"What do you mean?" Lyman wondered.

"Let's put it this way, the cooperation between us can be deepened. It's better than this, HBO can sign another contract with Firefly Pictures. You should also know that even if you use this TV series to negotiate terms with several other TV networks , what they can give is only a little concession from the above advertising share, it is not enough to get more, so the bargaining chip of a "The Walking Dead" is not enough, you need, um..." Morik pondered and said Make your own plan: "Firefly Pictures still needs to provide HBO with a very good TV project, and the bargaining chips of cooperation can be equivalent."

"Can you be specific?" Lehmann said.

"Well..." Morik thought about the contract carefully: "I know that it is very difficult for a TV series to reach the level of "The Walking Dead". So let's do it. If the average ratings of new TV projects can reach 15 million subscribers , HBO only accounts for 20% of the offline copyright of the new work, 20 million people, only 10%, and can break 25 million. The offline operation is also all owned by Firefly Pictures, and the share will be 40%. However, if the new project is If the grades are too poor, not only will you face a cut in half, but the follow-up conditions of "The Walking Dead" will also be invalid. How?"

It has to be said that Morik was very clever in tying Firefly Pictures to HBO's chariot, and also attached a cooperation clause similar to a gambling agreement.

No matter what the outcome is, HBO will not suffer.

Good grades and rising market share are exactly what HBO needs; poor grades are not only because HBO takes the bulk of the revenue, but Firefly Pictures will also lose the initiative to negotiate with the "Walking Dead" project.

Regrettably, the seemingly clever terms of cooperation were, for Lehmann, a secret delight.

If it were other conditions, it might be difficult for him, but if it is content creation, isn't that what Firefly Pictures is best at.

Let alone one, even if it were ten TV projects with good ratings, Lehmann would not be unable to come up with it if he thought about it carefully.

After all, the American dramas that can flow into the mainland are so poor that the subtitles team is too lazy to translate them. Aren't they all high-quality American dramas?

"I can agree, Mr. Ruger." Ryman smiled: "We can sign a contract first. If Firefly Pictures can't come up with a new drama this year, how should the offline copyright be calculated? That's how it is calculated."

Morik laughed too.

For dramas with an average viewership rating of 15 million, all TV stations in North America add up to no more than 15 episodes a year.

Taking HBO as an example, their self-control ability is not bad. They only produce three or four films a year, and most of them are sequels of those old-fashioned hit dramas.

If you can get a brand new excellent American drama project Even if you give a little more income, what is it?

Everyone is not stupid.

This matter is certain. When Benjamin took the legal department to check the contract, he still couldn't believe it.

In addition to "The Walking Dead", he has also come up with a boutique American drama that has at least broken 5, and his boss's confidence is too high.

Otherwise, this contract would be too harsh for Firefly.

However, the greater the risk, the greater the reward. If the bet is successful, you will get a lot.

Although Benjamin Joseph came to Firefly Pictures as president for a short time, he has seen good results in the company's production capabilities more than once.

At least, none of the projects operated by the company have failed, which is simply unimaginable for other production companies.

Therefore, after a brief surprise, he was also inexplicably full of confidence.

"Lyman, the bank loan owed by Blue Butterfly Films may be acquired, and it can be repaid in two months."

Lehman put away the contract and smiled at Benjamin: "Of course, our goal is to become a new media giant, which is nothing."

His tone was half joking and half serious.

But Benjamin Joseph only heard a joke and showed a surprised look at the right time.

In his heart, he always thought about the first film company under the Big Six.

And the performance of Firefly Pictures has allowed Benjamin to enjoy the desire for rights outside Colombia. This goal is not impossible to achieve.

――――

​​

​​