Chapter 471： good news

Today, under the wave of the era of algorithms and information flow, all of them have shown a truth: high-quality "subscription".

And if you are careful, you will find that the development of human civilization will always revolve around the two most primitive desires:

Breed and kill!

Perhaps, in a more refined way, **** and violence.

And the content creation of the film and television industry is inseparable from the two most important theme elements from the day it was developed.

Godard once said: "Give me a girl a gun and I can make a movie."

Although it is a bit exaggerated, there is no doubt that **** and violence hide countless story inspirations, and they are also inexhaustible materials.

And HBO is perhaps the most savvy platform.

From "The Sopranos", "The Wire", "Band of Brothers"...

HBO interprets their brand advertisements with one fine American drama after another - this is not an A movie, but HBO.

Since its inception in 1972, they have used the charm of countless episodes to win nearly 25 million subscribers, accounting for 80 percent of the U.S. pay-TV channel market.

That means at least 8 out of 10 paid TV subscribers have watched HBO.

Roughly speaking, HBO can earn more than 2 billion every year just from subscription money (users have to spend 10~15 dollars more in the basic package fee of tens of dollars per month to watch HBO’s exclusive episodes) .

This means that, without advertisers, as long as HBO fully meets the viewing needs of subscribers, they can continue to operate prosperously.

And as soon as the viewing data of "The Walking Dead" with nearly 27 million users came out, the conference room suddenly became quiet.

"This……"

The executive of HBO's production department sighed dumbly, as if something was stuck in his throat.

Compared with the layman's mentality of watching these data, everyone present can more intuitively understand the meaning of such results.

After all, "The Wire" series was HBO's ace drama last year, and it will continue to be produced this fall, and only less than 20 million users are chasing the drama.

But "The Walking Dead", this is only the first episode, and it exceeds the results that have been shaped by the resource orientation of "The Wire" in the past two years.

For a while, he seemed to see the shadow of "Band of Brothers" that brought HBO to a new level...

In terms of filming costs, "The Walking Dead" doesn't have so many war scenes. It saves a lot of money and may make more profits.

Of course, it is no longer measured by profit.

What HBO needs is brand influence, similar to Disneyland's golden sign in real estate...

"Can you tell me in detail? The statistics are clearer." Someone suddenly raised his head and asked with wide eyes.

The appearance of some gaffes is also a reflection of the hearts of some executives.

Only the first CEO frowned in peace...

The man continued to report: "The average rating of the first episode was 6.1, the highest data reached 6.4, and the signs of decline are very stable."

Well, this also means that the audience is not satisfied with their own curiosity because of the promotion, but is really satisfied with the content of the episode, otherwise the fluctuation of the ratings will be too stable.

"Could it be a statistical error?" Another executive questioned.

"No, the data collected by the company has been compared with Nielsen, and there is no problem."

Nielsen is the most authoritative organization in the field of data statistics and surveys, and they are often the first to obtain real-time data on movie box offices.

"If there is no miscalculation, I think we should have a good chat with Lyman. This is also... crazy."

"Of course...and we need to do it as soon as possible."

……

If the success of "Prison Break" can still be attributed to reasons such as luck or vision, it is also because the ratings of "Prison Break" are not explosive, at least the ace dramas of several TV networks can be overwhelmed and not so people. Pay attention.

But when Firefly Pictures took another shot and reconfirmed its TV production capabilities, many people couldn't sit still.

After the specific screening data of "The Walking Dead" was counted, it was like a gust of wind that quickly blew through the entire film and television industry.

Countless phones rang, and many people communicated and discussed with each other.

In this era, the public has a wide range of audio-visual entertainment channels, so it is not very common for audiences of more than 20 million people to follow dramas.

And those who can achieve this kind of achievement are either the pillars of several TV networks, or the hit dramas that have accumulated several years of fame.

What is even more rare is that Firefly Pictures' second project in TV series production not only surpasses the previous one, but also has a high audience reputation.

You know, even for HBO, it takes several years for a similar project to appear, and it was carefully selected from countless ideas in the industry.

As soon as "The Walking Dead" came out, it rose directly to the ranks of the trump card projects, and directly brought more than five million new paying people.

So, as the most critical person who caused all this.

Lyman is still leading the preparations for the "Mist" project, and has to spare his energy to respond to these tireless calls.

The first one was from Barry Mayer himself. Barry Mayer talked a little about "The Walking Dead"'s good ratings, and then hoped that Lyman would find time. HBO executive Rupert wanted to meet Lyman in person. Afterwards, the two chatted for more than ten minutes. They still wanted to deepen their cooperation and wanted to become a shareholder in Firefly, and promised that Warner Group would like to maintain the autonomy of Firefly Pictures. Management is also not involved.

Lehman murmured a few words before hanging up.

After putting down the phone, Lyman had not had time to ponder the news brought by Barry Mayer, and the phone continued to ring.

The second is Garcia, the third spinning top, then, the fourth, the fifth...

For the next hour or so, Lehman spent repeatedly answering the phone. It was only when he had lunch at noon that he had a reason to refuse and shut down the phone, and the whole world was cleaned up.

Anyway, it's not like Lehmann has never encountered a similar situation.

When the movie was a hit, I always received phone calls from these profit-seekers.

To put it bluntly, when others recognize your strength, opportunities and cooperation will always automatically gather around you.

Just as Pixar Animation Studio first revealed a novel animation expression method that can be used in the first 3D animation feature film "Toy Story", which led to its market value rising from more than 20 million to the current estimated value of more than one billion Value, and it is still the most valued by Disney, and has always wanted to have it in the bag.

Moreover, the purpose of these people calling is to congratulate the staff of Firefly headquarters, the rest is to want to cooperate, or to broadcast the copyright of "The Walking Dead"...

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