Chapter 445： "Meet Your Father-in-law II"

This weekend, the comedy movie "Meet Your Father-in-law 2", which invested 80 million US dollars, officially landed in the North American market, and the promotion has also been in full swing.

The marketing methods of the six majors are all in the same line, and there are many newspapers and channel resources behind them.

Ben Stiller, Robert De Niro (Oscar winner for Best Actor, nominated for many times, starred in "The Godfather 2", "Taxi Driver", "Once Upon a Time in America"... "See You" The "Father-in-law" series is his work as a producer.), Barbra Streisand took over the popularity of Bell, Eva and others and became the target of most media and fans on the market.

Or that the sequel to this comedy will be strong enough to overshadow all the movies that are still being released during the Christmas period.

The Internet is also full of gossip and discussions about the movie's release.

Thinking about it, they are just like the release of "Tour to New York" which brought down the popularity of "National Treasure", the market once again abandoned works that were about to have no potential and embraced new and valuable works.

It can be seen that when it comes to hype and promotion, the Big Six are really too strong.

Of course, the "Harry Potter" series can affect the world from no one to novels and movies, and the entire tens of billions of the market is all created by Warner. Warner is the real marketing king.

As for "New York Row", it's already the yellow flower of yesterday. Since December 10th, after the number of screens has been greatly reduced again, the single-day box office is only maintained at three or four million US dollars...

If it weren't for "Row to New York", it would soon be the box office champion of the year - it's still about 80 million yuan behind "Shrek 2", but it can be forced to give money to the work.

This is also the news that Warner deliberately released, that is, to "grandfather".

Otherwise, it is estimated that the draft of the "New York Trip" can only be found in the corners of the media and newspapers.

Moreover, "Meet My Father-in-law 2" was really well done. Lyman, who was not too busy recently, also went to the theater to donate a movie ticket for his opponent.

The story is mainly to undertake the first part, the interesting events that happened when Greg's future father-in-law went to visit Greg's family.

To sum up, in-laws meet, various contests.

In addition, director Jay Roach is also a very good filmmaker, good at all kinds of shit, pee and fart vulgar jokes to form a comedy plot that makes people laugh - called the King of Hong Kong Ritian.

The representative work of this product is the "Ace Power Spy" series, which seriously spoofed the most popular "007" series at that time, and shaped the agent into an American humorous idiot who could complete the task by playing tricks.

Maybe audiences in other countries are not used to this style. Just like Wang Ritian's shit, urine and farts can't sell well in other regions, so is his movie, which only has a very good market in the United States.

More like that, this guy is also a fast shooter, basically able to produce at least one work in two years, more often two a year, and the box office results are often like riding a roller coaster, no one knows that he is rushing to the peak. , or fall into a trough - it is unstable, whether it is profitable or lost, it all depends on the direction of the market.

However, "Meet Your Father-in-Law 2", which can be regarded as the director's representative work, is not waterloo, and it is above the standard. At least, the theater where Lehmann is located is very popular with many audiences. When the film is shown, the audience is one after another. The laughter is evident...  

For a comedy, the ability to make the audience laugh is far more important than the rigor of the plot structure.

This is indeed the case, although film critics have ridiculed the jokes of "Meet Your Father-in-Law 2" for more and more vulgarity, and their evaluation of the film is not high.

But the market's performance is completely the opposite.

When "Meet My Father-in-Law 2"'s zero-point box office results were released, the $4.72 million was only 510,000 lower than "New York Tour".

In the early morning of Monday on the 26th, the first weekend box office of "Meet My Father-in-law 2" totaled 83.26 million US dollars.

It set a new record for the first weekend box office of the entire series, and also successfully won the championship of the North American weekly box office list.

As for "New York Row", it ranked fourth with $11.62 million.

Well, as soon as Universal makes a big push, it's a new round of media carnival. Anyway, whether it's hype or objective evaluation, the media are very happy at this time - there is something to write about, can you attract traffic?

Then there is no surprise, with the blessing of the two, the momentum of "Meet Your Father-in-law 2" has grown stronger, and actors such as Ben Stiller have also been enthusiastically sought after.

With the help of the media, some material or market guidance has also been released by the world.

......

After watching the movie, Lehmann focused his work on writing the script for the new drama "The Walking Dead".

Occasionally, when I get bored at the company, I go out for a walk, and eat and sleep with Eva at night.

In three days, most of the plot content of the first season has been determined.

The settings of several main characters also have more appropriate background identities.

The box office issue was completely ignored by Lehmann.

It wasn't until Warner Bros. sent someone over to inform him that he wanted to convene the crew to hold a celebration banquet to help drive the decline of "Tour to New York".

The reason is that the "Tour to New York", which was in a weak period, fell too fast. If we don't save it, it is estimated that it will be painted in advance. If the box office of the movie cannot meet the basic performance requirements of the theater, it will be forcibly withdrawn by the theater chain. . After all, no one wants to make a loss-making business, unless Warner takes the initiative to take the initiative to bear the loss of the theater part of the show.

However, this method is usually done when a movie is sprinting for the OscarsWarner is not stupid.

The possibility of winning an award for "Ride to New York" is basically zero. If you still invest a lot of energy and money, it is better to use this money to hold a high-level celebration event. It is not only to invite the media in the industry to blow water, but also to To win over the friendship of Lyman's side.

Although "New York Row" originally had only two weeks left before it would go down, after all, the box office results it has already achieved are definitely a great success, and it seems that there is no need to occupy the pit.

But, is it the same concept of painting normally as being forced to do so by the cinema? No matter how bad it is, it's good to be disgusting about the competitor Universal.

Anyway, "Travel to New York" is down, and most of the vacated theaters will be filled for "Meet My Father-in-law 2". Isn't that a financial enemy.

Warner was not so kind.

Just like "National Treasure" released by Disney, this product is also dawdling, but it doesn't go down the stage. It was stunned that it persisted until the beginning of December before withdrawing from the market, so that "New York Tour" made a lot less at the box office.

Although the Big Six cooperate with each other in some aspects and have a close relationship, they are usually the biggest competitors. Who doesn't want to kill each other, acquire and split?

At the same time, not all of them are fighting in the arena at the same time...

​​

https://

Genius remembers the address of this site in one second: . Mobile version reading website: