Chapter 422： Christmas situation (1)

After attending the premiere, Lyman declined Cage's re-invitation.

He is not going to attend the remaining celebration reception.

What is it like for an outsider to go to a party among the acquaintances of other people's film crews. This also disappointed Miss Diane, who was still thinking of something to take advantage of.

The next day, during the Christmas schedule that was being released in a pile, "National Treasure" relied on the popularity of the actors and the relatively good quality. On the first day of its release, a total of 3017 theaters in the United States won the box office of 35.14 million US dollars.

"'National Treasure' was a big hit at the box office on its first day, and the rally has continued unabated amid the unanimous criticism of film critics."

This was the headline on the main page of The Hollywood Reporter that day.

It was Nicolas Cage who danced with joy after getting the box office data, and did not forget to notify Lehmann at the first time to share his joy.

As for how black the film critics are, what they say is extremely mediocre, just by watching the plot story in the first ten minutes of the film, you can guess how the film will develop after the film, and the plot seems too procrastinated, and there are still many loopholes in the setting of the plot. , put it in the ranks of popcorn movies, but the quality is just average.

A slightly more objective evaluation also means that the film as a whole has fully mobilized the audience's curiosity during the viewing process, and the suspense is well grasped.

Of course, the group of film critics is the most difficult group of fans in the world.

Generally speaking, don't listen to everything they say.

After all, as far as Ryman knew, Warner, as the publisher of "Row to New York", paid a sum of money to hack "National Treasure" in order to combat competitors. And the investors behind some of the works that are being released in the same period will never watch "National Treasure" wantonly buy the box office market.

As the saying goes, cutting someone's money is like killing one's parents, don't slander you and slander anyone.

Plus, most critics really don't like popcorn movies.

It's a pity that today's audience is not as easy to deceive as before.

Even if Rotten Tomatoes lifts the ban, the movie viewing freshness is directly brushed to 63% by negative reviews, it will not prevent the movie from still being recognized by the market.

On the second day of the screening, that is, close to the early hours of the morning, the box office of "National Treasure" also came out the next day.

$38.54 million, this is the answer given by the market.

Starting from 12:00 the day before yesterday, the average attendance rate can basically be maintained at about 60%. Just two screenings in the morning have earned more than 11 million box office.

In the first three days of the first weekend, it broke 100 million with a very relaxed attitude, and on Sunday, it earned more than 42 million US dollars.

Shocked the attention of many industry insiders.

To say that "National Treasure" is also evil, it is obviously not particularly outstanding in terms of the choice of subject matter or the filming of the plot, and it has been scolded by mainstream film critics, but in terms of box office revenue, it is outrageously high.

The height is somewhat abnormal.

Why do you say that?

Because even Touchstone Pictures, the producer of the film, and Disney Pictures, the co-announcer, never thought that the film could break through 100 million in three days.

They also made an internal estimate based on the market prospects. It is estimated that the box office drop in the first weekend should be around 87 million, and the local profit will definitely be close to.

But now, is the market potential of the movie very large?

But let Lehmann say, "National Treasure" is really not worthy of the box office, it is inflated. The reason for the false high is the market choice.

Perhaps because the summer season this year was a bit too sluggish, the audience's box office purchasing power was severely suppressed.

It was only at this time that the boom in the Christmas stall was completely released.

After all, if you think about it this way, The Incredibles produced by Pixar Studios is also a bit inflated.

The quality of this animated film is definitely not as good as "Finding Nemo", as can be seen from the awards it won in the future, but its box office once caught up with Pixar's signature animated images such as "Toys" and "Under the Sea".

If it weren't for the poor quality and lack of stamina, it is estimated that the international box office performance maintained by "Finding Nemo" would have been broken.

Speaking of which, this year's summer season is indeed the worst in recent years.

The first-line masterpieces such as Warner, Universal, and Fox have all hit the street, which can be regarded as filling in the places for the bad films of the year.

Oh, Warner is two strokes.

And this kind of miss may be the reason why the Christmas box office market is getting hotter.

As for "National Treasure", it is just a beneficiary of such market potential.

In the following week, "National Treasure" still maintained its brutal massacre of other films. However, the increase in the total box office has gradually slowed down.

Disney and Touchstone put more than 2,000 copies in this operation, and the film layout was as high as 60%, which completely squeezed the living space of other films.

When "The Incredibles" fell into decline, the market potential was slowly exhausted, and most of the screens drawn by the theaters were added to "National Treasure", and the number of theaters directly exceeded 4,000.

On the market, there are only two ways for audiences to differentiate between films: "National Treasure" and other films.

Because the total box office total of other movies combined every day is not as much as that of "National Treasure".

Play with a hammer.

As for continuing to touch the dark or something, it doesn't make much sense.

The so-called general trend has come to an end, but throwing money at it seems like a waste.

After all, the name of "National Treasure" hangs on the box office champion list every day, and the publicity should not be too much.

It was heard that Michael Eisner learned that Disney could earn at least more than 100 million in this film, and that the gold producer Jerry Bruckheimer decided to cooperate with Touchstone to develop a sequel to the film.

With the endorsement of such a developed gold mine, he seems to have stabilized his position again.

Unfortunately, he has offended too many people.

CAA, Jobs (the major shareholder of Pixar Studios was one of the projects that Jobs would invest in when he was kicked out of Apple), and even the board members behind them also had many complaints.

This guy's personality is too tough In the early and mid-term of Disney, he can still restrain a little bit. In the later stage, he is completely the king of palace fighting. He has kicked out a lot of management who did not deal with him, and also took away his partners. guilty over and over.

One of the operations that I still can't figure out so far is to fall out with the wall hangings of Pixar studio.

The reason for voluntarily discarding a gold mine is simply that Jobs hopes to increase the profit sharing of Pixar after the five-year distribution contract ends. This is completely negotiable.

However, the trouble broke up, and the angry Jobs cursed, claiming that once the contract ended, he would not continue to cooperate with Disney.

And Michael Eisner also believes that Pixar relies on Disney's publicity channels to achieve today's results. If they don't cooperate with Disney, their animated films will not be able to sell well at all.

Well, it can only be said that people are old, and their brains are not very good.

Thinking of Disney who begged Pixar to come back in the future, why is it so funny.

Without Pixar, what has Disney achieved in the field of animated films?

"The Lion King" ten years ago, and "The Lion King" ten years later?

The fried cold rice is great.

I have to say that the Disney brothers have left a deep legacy.

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