Chapter 420： touchstone

Touchstone Pictures is a distribution label owned by Disney.

In 1984, Roy Disney, the last man in power in the Disney family, announced his retirement from the background.

It was also in this year that Disney’s board of directors paid a heavy price to repel a hostile takeover from Saul Steinberg (Disney paid a 20% premium to buy Saul Steinberg for $325 million). Grid's 11.1 percent stake in Disney).

Then, driven by the first shareholder, the Bass family, Disney hired Michael Eisner, then president of Paramount Pictures, to serve as the company's CEO.

Well, it should be reasonable that the Disney Studios founded by the Disney family is not the most equity owned by the Disney family.

After all, in the process of accumulating capital, there will always be problems of relationships, contacts, funds, etc., and it is normal for equity to be dispersed and even change owners under the trouble.

The release label of Touchstone was the first breakthrough after the new manager Michael Eisner took office.

Its purpose is to help Disney enter the non-juvenile-oriented film market, making films specifically for adult audiences.

In the past few years, under the leadership of the new management, Disney has blossomed both animation and live-action, and its market value has risen rapidly.

Its classic film and television copyrights and character images have gradually grown into surrounding markets such as Disney Park and dolls.

A gold mine has been developed...

Unfortunately, Michael Eisner, the executive who has been pushing all this, gradually broke up with the company's shareholders...

Because this product is selfish, Disney has made great use of the company's resources and seized some of its own assets in the process of development.

It would be fine if his prestige had always been outstanding, everyone would turn a blind eye, after all, this guy's management ability is really good.

But in the past few years, the power has grown, and the temper has also risen, and the more undisguised it is.

First, he had a falling out with the management of another gold mine, Pixar Studio. The partnership between the two quickly dropped to a freezing point. If the five-year contract hadn't arrived, it would have been yellow.

Then, several film projects that led the investment suffered consecutive losses, such as "Haunted House", "God's Blessing Star"... One of them lost more than the other.

There is also a high-profile comedy adventure film "Around the World in 80 Days" starring Big Brother Cheng. The cost of shooting was as high as 100 million yuan, and the announcement cost almost 30 million yuan, and the box office only received 23.9 million US dollars.

This amount of money is not even enough for the promotion fee.

Michael Eisner was miserable. Many people were dissatisfied with him. As a result, this incident happened again. It is estimated that he will step down soon.

Of course, compared to the huge Disney, this loss is only a small matter.

Isn't it just over one hundred million, just a small goal.

What's more, it shows that Michael Eisner is no longer suitable to continue to run the big ship of Disney.

No, at the end of the year, Disney still has big moves. As long as this work sells well, everything will be taken back.

This is the first-line masterpiece they have been preparing for a long time.

Not counting the actor's remuneration, just the special effects and scenes in the later stage cost more than 50 million yuan...

There is also a gold medal producer Jerry Brusheimer escorting - although this fee is very high, but also a certain proportion of investment.

The starring stars include Nicolas Cage and Sean Bean. The price of the two is quite high, but the market appeal of the two is also worth it.

The total expenditure, plus the announcement, cost as much as 140 million.

In Disney's heart, with such a filming team, Bruce Highmore joined hands with Cage and Sean, how can the domestic box office break 250 million.

The global box office is expected to exceed 350 million, otherwise the cost will not be recovered...

…

The next day, Disney held its premiere at the Hollywood Theater.

As for Disney, it's still so embarrassing. Except for the red carpet, the media teams on both sides are terrifying.

With the resources behind them to build momentum, there are also many stars who come to support.

Is it the premiere? Watching the movie is not the most important thing, it is the promotion of the topic.

The surrounding open space was already densely packed with eagerly-awaited movie fans.

The first group to arrive on the court was Cage and Diane Kruger.

The two held hands, pretending to be intimate.

Oh, I can't say pretending.

In Disney's publicity, the two fell in love because of the drama, and they are already a couple.

As for privately... who cares.

Fans can only see what others want to show them.

Alas, this is also why it is difficult for the entertainment industry to keep their hearts.

It's all too common to get dressed and roll together.

Of course, Cage's recent image is very positive. After the divorce, several of my buddies' movies have been selling well, and the acting itself is not to be picky.

The so-called, professional and public morality should not be hacked.

In addition, people are single, and they should be more diligent in changing girlfriends. This is not a black material in the United States, and it is not even a personal virtue. Single and capricious.

Next, many veteran movie stars such as Sean Bean, Helen Mirren, and Plummer came on stage, and the audience on both sides cheered.

As for Lehmann, he walked through the staff channel. This time Eva went back to France, and he didn't like to walk the red carpet by himself.

He doesn't need that kind of exposure.

Cage, who was still smiling at the reporter in the interview area, saw Lehman's figure walking into the hall, and couldn't help but waved his hand.

Unfortunately, he didn't see it.

Lehman walked into the lobby, the behind-the-scenes team of UU Reading 's "National Treasure" was almost there, and brokerage companies like CAA also came to join in the fun.

Director Joe Detduba was surrounded by a group of people, and his expression was full of joy, and a little bit of air.

The constant compliments and the extra flattery of third-tier artists are indeed fascinating.

Lehman also went to congratulate him, and then he met the people from Warner.

It was a deputy manager of the distribution department, and Lehmann was still somewhat impressed.

"Mr Duke."

Lehmann walked over and said hello first.

"You were invited too?"

"When one of my subordinates communicated with the person in charge of the Royal Entertainment Cinema in the Los Angeles area, he said that the internal test screening of the film was very good. So..."

"Are you here to take a look?"

"Well. For competitors who are likely to pose a threat, always check them out and leave room for coping."

Lehman smiled, ""New York Tour," how's your publicity plan going?"

"Don't worry, everything is going well, and when the popularity of "National Treasure" passes, that is when we hype it up." Duke looked at Lehman, "Nearly 10 days, and so long, should be enough. If the results are good, we will not be stingy with the investment in publicity funds.”

"Of course, this is a win-win situation." Lyman smiled.

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