Chapter 394： TV Market (1)

Although Warner Bros. is highly regarded in the film industry and has the largest market share all the year round, in the TV station, it has not been infected with this strength. It can even be said to be a younger brother, losing money year after year.

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The reason for this is that there is no strong enough TV program. If the audience cannot be retained, the audience rating will be low, and the advertising time will not be sold if the audience rating is low. In turn, there is not enough production funding, and the parent company needs to allocate funds. Then, so on and so forth.

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Always going downhill.

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If it weren't for the fact that the entire strategic resource could play a certain role in a media group like Warner Bros., it would have been cut off long ago.

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In fact, wb TV station was indeed abandoned by Warner Bros. in 2006, and instead cooperated with nbc TV station to establish a new TV station cw.

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It was also at that time that it was only backed by NBC that it slowly gained a certain market share.

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The price is that a lot of equity in the cw television network has fallen into the hands of nbc.

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Of course, now wb TV station is still clenching its teeth to support it.

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In the United States, television stations are divided into two categories: public stations and cable stations.

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The public stations include cbs, abc, fox, nbc, wb, and pbs. Among them, pbs is an unprofitable national radio and television station, and the remaining five are commercial television stations that make profits by selling commercials and episode discs.

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Cable channels are also called pay TV channels. As the name suggests, you need to pay to watch them, including basic channels and premium channels. The difference between the two is content control, the basic channel is almost equivalent to the pg-13 in the movie rating, and the advanced channel is the r level.

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For example, the hbo of "Yellow Storm Pollution" is a premium channel.

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The main source of income for all cable stations is subscription fees and the sale of episode CDs. Premium channels do not contain any advertisements, and basic channels such as amc will still have a small amount of advertisements inserted.

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But having said that, the edge-off situation is very serious in the television world.

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......

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WB TV.

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Director Andrew Hernandez is in the office.

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He is 52 years old and has rich experience in the industry. He has worked here for more than ten years and climbed to the top step by step.

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Of course, his promotion to this position is not only based on his seniority, age, etc., but in five years, three station directors have been replaced, and those above him were forced to resign, and it was his turn. he.

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As a high-level executive of Warner Group and one of the top five public television stations with more than 1,000 employees, the power in Andrew's hands is only possessed by a few people in the entire film and television industry.

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No one can't help but indulge in this authority. This kind of status is like an ant that has tasted honey, and it is hard to bear to give up after obtaining it.

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Andrew didn't want to give up either, but in the six months since he took office, he has exhausted all methods, and wb TV station is still half-dead. Except for news programs, no one can take a shot.

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That is to say, no matter what the prime evening or noon time is, it has nothing to do with wb TV station. I watch other TV stations to compete for ratings and to win the favor of major advertisers.

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Regardless of how much he has contributed to the TV station, whether his ability is outstanding or not, and how much the board of directors trusts him, he is no better than the previous three station directors in terms of performance in the ever-silent market.

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Maybe he's going to get out of here too.

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I just don't know which day will it last for one year or two.

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The longest one seems to be a year and a half.

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Autumn in New York is still cool, neither hot nor cold, making it the best place to travel.

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Carrying a little warm wind, it blew into the vast and towering buildings, but it became inexplicably unpleasant.

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In the luxuriously decorated office, through the large floor-to-ceiling windows, you can overlook half of the bustling East Side of New York.

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Looking up from his busy business, Andrew heard the movement outside the door, and turned back a little irritably, "What's the matter?"

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"President, it's Mr. Barry Mayer here." The slightly younger female secretary replied.

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"Why didn't you give a notice in advance." Andrew blamed, but the movements of his hands did not stop.

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After signing another document, he went to the elevator to greet him.

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In terms of status, he didn't have much achievements, and he really didn't dare to make a decision in front of the executive officer of the group. If someone was upset and proposed a change to the board of directors, he would be cold.

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When the elevator came up, the two exchanged a few words and shook hands politely.

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Now, Barry Mayer is still so calm, it seems that the failure of "Catwoman" has no effect at all.

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The smile on the corner of his mouth is not completely hypocritical.

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"At the meeting the day before yesterday, the filming of the new "Batman" is still progressing steadily. Since the unfortunate failure ten years ago, it has never happened again."

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Andrew said good things, and never mentioned the fact that neither Warner Bros. Pictures' two summer blockbusters had achieved the expected results.

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"Nolan's way of managing the crew is quite good. Lehman recommended him, but he's not wrong. If the performance in the show has the same power, that's the best."

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Barry Mayer sighed, and didn't lie.

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My family knows their own affairs, and the development of the dc superying movie really hasn't got off to a good start.

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Andrew was a little surprised and muttered in his heart.

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He still remembers that in the second half of last year, when Barry Mayer joined the DC department to determine the DC plan, he was in high spirits.

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Looking at it now, it doesn't seem that strong.

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People can change. Thinking about himself, he will not be reduced to the field he is today.

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Fortunately, when he first took office, he was gearing up to create a new situation.

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I knew it was going to be difficult, so I wouldn't take over the mess of the TV station.

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Be a good deputy, isn't he good?

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At least, you don't have to take such a big responsibility.

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The two walked in the direction of the office, and Andrew asked, "When will the filming of "Batman" be finished?"

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"It will take about four months." Barry Mayer said gossip. "The more prepared the crew is, the smoother the filming will be. And the actors are all sculpting their bodies and rehearsing scenes."

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"Are you very optimistic about this project?" Andrew asked along the topic.

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"Well, the funds are not from Warner anyway." Barry Mayer sighed: "I think at the beginning, the board of directors still had some questions about why the profit was distributed to others, but several productions failed one after another, but now there is no sound. Seriously. , If Firefly hadn't provided the shooting budget, maybe this project would have caused more troubles."

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"Withdrawal?"

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"Some people have questioned whether to continue the filming. If it fails again, the dc adaptation plan will not be so easy to continue."

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Right now, Warners is at a time when there are some discordant voices inside. Because of the poor start, the Warners family has a great business, but the estimation and control of risks are the strictest, and it is difficult to take risks.

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Unlike 20th Century Fox, it always jumps left and right when the capital chain is broken.

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Take, for example, The Big Boat, halfway through the filming, and he wooed Paramount to continue filming. If it was Warner Bros., Cameron would have dared to jump like that, and he would have changed the director long ago. Well, "Superman Returns" changed 4 directors, and the script was overturned countless times.

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Besides, the family has a big business and there are only so many positions at the top. After sitting for a long time, someone always comes up with new ideas.

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The existence of the board of directors also makes Warner Bros. not so eloquent and hinders the promotion of others. How can anyone really not resent it.

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However, these are small things.

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The struggles Barry Mayer has gone through are far more dangerous than this situation, but they are nothing.

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The two talked about the topic and chatted a few more words.

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Andrew asked, "Is there something wrong with coming here today?"

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"A cooperation intention."

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"Who?"

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"Firefly Pictures."

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"Didn't they make movies? I've never seen a TV show."

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"In terms of TV dramas, how's the ratings?" Barry Mayer asked Andrew silently.

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It's really sad, if they had a big hit, it wouldn't make him worry like this.

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Andrew sighed, "Can they do it?"

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"Try it, anyway, the pilot episodes didn't have any response, just cut it." Barry Mayer comforted: "If Lyman is in charge, the chance of success is still high. I see him walking all the way, but he didn't miss it Once, he has an accurate eye for seeing people, and several actors have a second spring in his hands. caa has benefited a lot."

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"Lyman is talented, and he will give in. He doesn't stick to his gains or losses. What's rare is that he knows his own position. He never opens his mouth. Cooperating with him is always a win-win situation. I hope there will be a good result."

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Andrew was persuaded.

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In other words, how bad can it go? Anyway, wb TV station is at the bottom of the list.

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"I'll have a good talk with him."