Chapter 300： market

"Jack, is there enough publicity?"

"Oh, yes, as long as you can come back next week."

"No. Well, that's all, I'll talk about it when you get back."

"..."

Jake Gyllenhaal hangs up and rubs his cheeks, trying to get more awake.

half a month ago.

Director Roland Emmerich's attitude towards him is still mostly polite.

He can participate in "The Day After Tomorrow", in addition to the help of the agent, his own conditions, and the relationship and affection of his parents.

There's nothing to be ashamed of, his father is also a director, and he knows Emmerich. Although the relationship is not close, it is always a plus.

When it was time to shoot, he didn't actually pay much attention to him.

However, with the popularity of "Micro Love", as one of the male protagonists, he has been affected a lot. Even the top management of the brokerage company called to discuss and discuss his future itinerary and endorsement.

Yes, there are many brands who want to look for him to endorse, spring new cars, clothes and even household items.

He suddenly became popular and became another Hollywood darling.

In just a few days, various movies have been invited, and most of them are protagonists or very important male supporting roles.

It was hard for him to imagine this before.

Director Roland Emmerich even granted him a few days of leave to participate in the roadshow promotion, and his attitude was much better.

These are all things that have suddenly changed in the past few weeks, making him feel unreal.

Even walking is a little flaky.

In contrast, others seemed a little calmer.

"Today we're going to Miami (Florida), and then to St. Petersburg. The schedule is a little tight. How is it, everyone, did you rest last night?"

On the commercial van, Lehmann talked about the roadshow location he was going to.

"Ok." This is Heath Ledger.

"A little sleepy, I'm going to take a break in the car." This is Eva Green.

"I'm fine." Jake Gyllenhaal was a little reserved.

Sophie Marceau didn't come because she was inconvenient and Europa Films needed her to cooperate with the promotion in France.

The driver was driving, and Johnson was habitually reporting to work.

"This week's schedule has been set, 2900 theaters."

"Has it started to decrease?"

"Ok."

This figure did not exceed Lyman's expectations.

In general, the first half of a month's screening is the most important, and it can basically determine the final box office placement.

Now the daily box office performance of "Micro Love" has also begun to decline, and the April schedule is approaching, and many new films are scheduled to be released, so they must give up their positions.

This is also the final sprint stage. In the future, the number of theaters will only be reduced faster. How much can be obtained in the end? The prospects are actually somewhat bright.

According to yesterday's market data analysis, "Micro Love" received 18.65 million at the box office, and the decline in attendance became more and more obvious. Not only Lehman's films, but also several other films in the same period inevitably encountered the same problems.

The market market is not enough, and the platoon is definitely declining.

Even some underperforming films have already been taken down.

"300 million in North America should be the limit." Johnson thought about it and said.

Lyman nodded, much as he had guessed.

In the car, other people were indifferent when they heard the number. Instead, Jake Gyllenhaal in the back seat looked at a few people and felt a little emotional.

The investment is 15 million, and the box office is 300 million. Make a lot of money.

I think the reason why he took over this play was mainly due to the persuasion of his agent. Of course, the good script and characters can also be moved.

So, he acted in a confused film "Brokeback Mountain", cooperated with Heath Ledger once, and cooperated again in "Micro Love".

Looking back now, he has forgotten how Lehmann liked him, and why did he choose him? What did we say when we first met?

More importantly, as a second-generation circle, he has been in the business for so many years, and it is not that he has never had a big movie. But the problem is that no one North American box office can reach the 300 million threshold.

In other words, Hollywood can break through the local box office of 200 million US dollars a year, and it is not too much. It is still a series of movies, or the investment is very large.

It is the first time for him to compare the return on investment like "Micro Love".

"What about overseas?" Lyman asked.

"It's not very optimistic. After all, it is the off-season for the market. It would be good to have 200 million." Johnson replied.

"Yes, after all, overseas regions are not local, and many publicity methods are not used, let alone other regions will also produce good movies, and we have to take into account the share of the film, the upper limit is naturally lowered. Besides, love themes Film itself is not well accepted in non-English-speaking cultural circles, otherwise..."

Lyman was a little sad.

He is telling the truth, the big hits overseas are generally special effects blockbusters, which is based on the market.

Movies with themes such as comedy and love are rarely more popular in overseas markets than in the local market; and themes such as action, thriller, and suspense rarely have such concerns. This is also related to some cultural factors.

After arriving in Miami, the group participated in several activities, and then ran non-stop to St. Petersburg.

Just when they were about to end the road show, although the box office of the movie "Micro Love" has been falling, the total box office accumulation is still unswervingly heading towards the 300 million mark.

April 7, Monday, 10.21 million.

On Tuesday, the traditional fare discount day, 20,000.

On Wednesday, 9.64 million fell below 10 million for the first time, and the theater chain further shrunk, leaving only 1,646.

On Thursday, 8.82 million.

By Sunday, it was reported at 7.2 million.

"Micro Love" accumulated a total of 57.65 million US dollars in one week, ranking third in the weekly box office (April 7 to 13), and the champion was taken over by "Spice Girl" released by Paramount, UU Reading www.uukanshu. com grossed $86.52 million at the box office.

In second place was 20th Century Fox's "The Rescue" with a box office of $75.64 million.

Up to now, the total North American box office of "Micro Love" has accumulated to 288.62 million US dollars.

As expected, the arrival of competitors is bound to compress the market of "Micro Love", and several newly released movies have entered the battle, which has also become their world. In addition, "The Passion of the Christ" directed by Mel Gibson was also greatly affected, and because it was screened for a longer time and continued to decline, it was completely removed from the North American market this week, with a total U.S. box office of 308.82 million— Even if the plan of the investors behind it has been reached, their publicity investment cannot be avoided.

It is strange to move forward in the controversy and make money.

But this is the film industry, and anything is possible, isn't it.

After harvesting so many box office, "Micro Love" has basically come to an end, and it is estimated that it can break 300 million is the limit.

However, it has been a great harvest.