Chapter 296： Yahoo

In 1994, Jerry Yang and David Filo founded Yahoo.

It only took two years to officially list on Wall Street.

At that time, the annual turnover was only 1.3 million US dollars, and the actual loss was 630,000 US dollars, but the total stock price on the first day of listing was as high as 500 million US dollars.

Up to now, its development potential is indeed worthy of its valuation.

Its "USA Today" and other news push portal pages have the highest traffic.

......

Andrew Clinton, one of the executives on the entertainment section of USA TODAY.

Mel Gibson's PR agency contacted him first.

Los Angeles, coffee shop near Griffith Park.

A middle-aged white man with a briefcase walked into the cafe in a gentle manner. As soon as he came in, he looked around. After seeing someone sitting by the window, he walked over quickly.

"Is there something wrong with me?"

"Please sit down."

The man stood up and politely pointed to the position opposite him, smiling, "Mr. Andrew?"

"I am, what's the matter with you asking me out?" Andrew Clinton sat opposite this man, his eyes curious, "Tell me, why did you ask me to ask me out?"

"Coffee?" the man asked.

"No need, I have something else to do later."

The man smiled, and then he said, "I have a few photos here and I hope you can share them. It's better to have an article with good content. How about it?"

Andrew Clinton was originally in charge of this. Hearing this, he said, "What photo, can you take a look at it first?"

The man picked up the briefcase, took out a paper bag from it and handed it to Andrew.

"It's a private photo of director Mel Gibson and actress Monica Bellucci. You said, the movie they are cooperating is being released, what would an actress run into a director's house?"

There are no intimate gestures throughout the photo, but the situation makes one wonder.

This kind of thing, Andrew Clinton has seen a lot, he was one of the editors of the Los Angeles Times, and was later poached by Yahoo.

It depends on how the news reports, whether it is implied or ignored, there are too many ways.

"What do you mean?" he asked deliberately.

"I want it to be topical." This person is not shy. In their line of work, they have long forgotten the impartiality of news. Instead, it has become a means that can be used. "We will also cooperate."

"But tomorrow's news has been confirmed, this...it's not easy to handle." Andrew Clinton hesitated.

The man also knew the rules, and took out a kraft paper bag from his briefcase.

"If the effect is good, there will be a part." After that, he pushed to the opposite side.

Andrew Clinton weighed it, and without the slightest embarrassment, he took it apart and looked at it.

Then he closed it again, with a satisfied smile on his face.

"It's easy to say, if nothing else, it will be the headline of the entertainment section tomorrow."

"Well, then I won't disturb your work. I have something to do, so I'll leave first." After that, he got up and left on his own.

Leaving Andrew Clinton happy.

Of course, he has done a lot of this kind of thing, but no matter what, it is good to have some extra money.

As for the news value and materials, the other party has already given them, right?

After the man left, he sat on the Cadillac parked by the street, took out his mobile phone, and dialed a number, "He agreed, boss."

"What about the rest?"

"Already arranged."

......

Mel Gibson hung up the phone, sat in the office chair, closed his eyes, and tapped his fingers on the table subconsciously.

This kind of thing, if it hadn't been a smooth release, he wouldn't have been able to do it.

Sometimes, too much hype is not good for the future.

But who made the micro-love trend a reality.

On the first day of the next week, I received another $36.23 million, compared to the $11.64 million in the Passion of Jesus. It was really crushing. If you don’t struggle, you will really not be able to make money.

......

Firefly Pictures, in the president's office.

Lyman had just sat down when Black Cole brought a document.

The above is the data of the audience survey.

About 85% or more are rated an A, more than half of the rest are an A, and only a small part is given a C.

The reputation is still as strong as ever.

Then, Black Cole added: "The promotion at Paramount is still going on. Several newspapers want to have an exclusive interview with our crew. In terms of road shows, the theaters in the eastern region also hope to make a trip."

Lyman sighed. He just finished running several large regional ticket warehouses around Los Angeles yesterday, and before he can rest, there are a lot of things.

But there is no way. Facts have proved that no matter how good the quality of the film is, it is impossible to have too much water without cooperating with the publicity. These are all things that must be done.

If you want to make money, you can't be afraid of trouble.

It didn't take long for Ryan and Johnson to come to the company.

Firefly Pictures does not have a formal publicity and distribution department yet. For publicity and distribution Basically, Ryan goes to watch Paramount busy, and occasionally check the accounts.

As soon as Ryan came, he complained: "There are too few people in the company and there are too many things. The marketing department needs to recruit more employees, otherwise it will be too busy."

Lehman smiled and said, "The job advertisements are still there. You can write a copy of what you need."

Johnson on the side also said, "Lehmann, what are your plans for the company's future?"

Laiman spread his hands and said, "What plan can you have to make the company bigger and stronger? Let's do it step by step. I think it may be necessary to establish a distribution channel in North America first. What? Do you have any suggestions?"

Johnson nodded, "The company is now very optimistic in terms of profitability and film project development. However, many departments have imperfect personnel and systems, and employees' responsibilities are chaotic. This is extremely irregular and must be handled well."

"I know this too, but the problem is, I can't recruit people. The personnel department is still vacant. The job changes are all up to a few of us. There is no detailed charter for work incentives and promotion paths. What to do. Otherwise, think of a way to get in touch with those colleagues and dig a few talents from them."

Johnson reluctantly said: "I didn't think about it, but the benefits of Hollywood's Big Six are not worse than ours, and the future is even wider. Department executives and the like can't dig it unless they pay more than the industry level. higher salary, but if this financial expenditure is too skewed, it will definitely be a hidden danger for the future. What do you mean?"

"Let's forget it. We'll talk about it later. The company must still be operating normally at present. Those who can work harder, give more bonuses and benefits. Let's go through this period first."

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