Chapter 228： video audience

On September 27, in a screening room of Hollywood's Paramount Pictures, when the gloomy drum music matched the reversal of the jigsaw, everyone watching the film gave warm applause invariably.

In the screening room, in addition to the main creators of the cast, such as Lehman, Wen Ziren, and Ray Naval, there are also the distribution manager of Paramount Pictures and his subordinates.

After the film was shown, several people exchanged their views on the film.

"There is a certain commercial value, the story is very compact, and the visual fluency is also done well."

The first person to speak was a middle-aged white man named David Andrew, who was also the one who led the film's distribution.

Another person also took up the topic and said: "I think so too, this film should be very popular for some specific cult movie fans, after all these ingenious killing mechanisms and jigsaws want to punish people who ignore life. The idea will have a good appeal.”

"But the audience of the film is still not very wide, and our cost of publicity cannot be set too high." Another person suggested.

After discussing it for a while, generally speaking, although these Paramount distributors agreed that the film would have a certain value, they did not hold out much hope.

As for why?

A new director with no successful experience, coupled with actors who are not very appealing, is shooting a thriller movie theme. Except for Lyman, it really can't make others have too much confidence in it.

Even Wen Ziren was still apprehensive at this time.

He himself was a little afraid of failure. This is how movies are. Before they are actually released, everyone just estimates whether they will succeed. Who knows what the market will be like?

In the previous life, the cost of filming "Chainsaw" was so low, and because Lionsgate didn't pay much attention to the film, it didn't even do much to promote it, so it was put on the cinema, and the number of cinemas was even more pitiful, only 200 multiple.

And "The Chainsaw" was released at the same time as "The Pride of Fire" by Bowei Pictures and "Midnight on the Weekend" by Universal (which tells the story of the football team), all of which have advantages over it.

But the result was surprising. The three films were in the same arena, but the ticket sales and market response were not favored by "The Chainsaw".

When the film was finally released, it received more than 50 million US dollars and a global box office data of 100 million. While Lionsgate made a lot of money, it decided to continue to explore the sequel production of this film.

In such a situation, can you say that Lionsgate missed it?

But it was true that at the beginning of its release, not many people were optimistic about it.

Of course, Lehmann is confident. Now that this film has a sufficient shooting budget, it is not only better produced, the color of the shots is more intense, and the picture is more prominent for the visual experience. Besides, there is publicity and no publicity. It can't be compared, at least, it's better than the original.

However, he couldn't completely guarantee it. There are many factors that affect the box office of a movie. The quality of the movie, the schedule, the movie theater's schedule, and the competitors in the same period. Any change at any point here is likely to cause fluctuations. All I can say is, do your best and see God's will.

"Trouble you all to formulate a complete publicity plan first," Lehmann said.

"Well, don't worry, Director Lehman, we will make preparations for this." Compared with Wen Ziren, David Andrew must respect Lehman's opinion more.

This is indeed the case, and he continued to say politely: "For the movie, we plan to arrange it to be released on the date. I have seen the schedule, and there are not many movies that can have a great momentum, and the audiences of each work are not too overlapped, so it is more suitable for we."

"Look at the arrangement." In this regard, David Andrew is obviously an expert.

He nodded and said goodbye, "Then let's go back and contact the manufacturer to customize movie posters, and find someone to post them near the theater for publicity."

"Thank you for your hard work."

"This is our share."

After being polite again, after watching the other party take out the copy, Lyman smiled to the two new filmmakers on the side: "Okay, now it's up to Paramount's arrangement. At that time, what will happen to the film? We can only wait for the audience and fans to accept it.”

Wen Ziren seemed to be worrying about gains and losses at this time, just like when Lyman made his first work "Buried Alive" at that time, for fear that failure would ruin his future career as a director. Hearing this, he smiled unnaturally. a bit.

......

Two days later, the publicity of "The Saw" started quite smoothly.

Offline promotion, advertising push, poster posting, online campaign...

Since there is only 4 million US dollars for the publicity fee, after doing this, it will be gone.

At the same time, Paramount Pictures used its own channels and contacts to let Wen Ziren bring several main creators to participate in the recording of several TV stations, accept interviews from several media reporters, and hype in some tabloids that it was produced by Lehman. It is a new work directed by the assistant director of "Bad Guy" himself. As well as "the most frightening movie this October", soft articles such as "you can't scare you and I lose" are also constantly output.

Unfortunately, these tabloids have little weight.

The gimmicks given can't be hyped up. It can only be said that it is barely better than the previous life. At least, there will always be a group of viewers who will notice that such a film will be released, not particularly unknown Of course , and even so, it was better than Lehmann at the beginning.

His second work "Three Idiots Makes a Big Trouble in Bollywood" is about the same treatment, didn't he also get a good result with the audience's word of mouth.

After all, the final competition is the hard power of the film. No matter how well you blow it, you can understand what it is after you recognize the essence.

Just like a certain fortress, madly touching small porcelain balls, talking about sci-fi masterpieces, and respecting the original works.

Bah, it's just such a stupid, dog-blooded love movie, what kind of sci-fi is it, to be honest, there won't be so many people criticizing it. The key is still to fool the audience as if they were fools, and it deserves to end up with a sad exit.

As for a certain deer... Forget it, not to mention him.

I want to complain about that hairstyle, let alone how the performance is.

......

On October 9, Wen Ziren finally led the team to end the one-week publicity tour.

Maybe it's because the press release has a role, or maybe the name of the assistant director of "Bad Guy" is bluffing enough, or maybe it's the name of the producer of Lehman (this is also marked on the poster) It's still a bit appealing, anyway, it's here. That night, at the premiere held by Paramount Pictures, some of the movie tickets released in advance were sold out.

The venue, the China National Theater, was well arranged early.

With nervousness and anticipation, Wen Ziren is waiting for the release of his directorial debut.

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