Chapter 169： publicity

The market performance of "Bad Guy" is really hot. In the praise of film critics and the recommendation of media and newspapers, the box office performance continued to rise steadily on the third day, and it received 33.54 million US dollars. The total North American box office total has reached more than 91 million US dollars.

Although this result still failed to break the single-day box office record set by "Spider-Man", it was an absolute overlord for the entire summer vacation schedule in May.

Several films were released during the same period, such as "The Swimming Pool", "Deadly Bend", "Fall With Love", "The Secret Agent's Family", including "The Matrix 2: Reloaded", which has been released for two weeks, and 23 The comedy movie "Fake God" starring Jim Carrey, Jennifer Aniston, etc., which has just begun to be released, is not the opponent of "Bad Guy", but it is barely a small obstacle.

For example, "Fake Tenjin", a new entry into the arena, won $17.76 million on the day of its release.

One of the characters I have to mention here is Jim Carrey.

If a moderately-produced film like "The Fake God" can have such good market results, I believe that few people would agree to say that the audience did not watch it for his name.

After all, in the ranks of comedy, Jim Carrey has always been a king.

It's a pity that this Hollywood comedy king is not happy on the road of seeking transformation, and his career has also declined sharply in the past two years.

To change people's inherent impression of him, Jim Carrey can be described as hell-level difficulty compared to Tom Cruise.

And his method is also to rush to the Olympics, wanting to broaden the scope of play with pure acting skills.

The one closest to the Oscars is the 1999 biographical film "The Man on the Moon", which won the Golden Globe Award for Best Feature Film, but who would have expected that the subsequent Oscars would not give any face, even the nomination. never passed.

The following year, Jim Carrey did not change his ambitions, and took over a drama "Life in the Movie", which is said to be tailor-made for him to compete in the Olympics again. This movie was even worse. Favored, but also ended up in the embarrassing situation of box office fiasco and poor reputation.

The audience and the market are fond of the new and forget the old, and I'm afraid even Jim Carrey doesn't want to wear the hat of "box office poison".

So, he soon chose to return to his old comedy line, and "Fake God" was also born under this helpless situation.

The results of the public screening once again proved his absolute dominance in comedy, but for him, it was both a success and a failure.

After all, if he was willing to stick to the comedy genre, he wouldn't have to try his best to transform.

Moreover, he is not the only star who is good at comedy performances and popular with audiences, and the competition pressure is also very high - Robin Williams's eloquent and harmonious; Adam **** is good at capturing the mentality of ordinary little people; Eddie Murphy Because of the black racial talent, the language is very hilarious, and the slack and naturalness of Whoopi Goldberg's performance.

As for Jim Carrey, it is due to the rich facial expressions and exaggerated body movements that have created a very unique performance style, and the way of interpretation is very funny and nonsensical...

Having said that, let's talk about the cinema.

Due to the very good performance of "Bad Guy", on the third day of its release, another 7% of the film was given to the film, and a part of the screen that originally belonged to "The Matrix 2: Reloaded" was added.

That is to say, "Bad Guy" is currently in 3025 theaters, and nearly 50% of the film volume is fighting.

The second place is "Fake Tenjin" at 28%, and several other films share the remaining 20% ​​of the film.

There is no doubt that the theater chain has great expectations for "Bad Guy".

Of course, the theater chain is optimistic, and there is nothing to be proud of. If the quality of the work is not good, it should be rushed.

There are countless precedents for the tragic market situation of works such as "Cutthroat Island" and "Cleopatra".

However, after all, "Bad Guy" is a word of mouth, and there is no reason why it will be worse after adding more films.

But even so, Paramount did not take it lightly - what if the audience's enthusiasm for watching the movie subsided.

No matter how good the movie is, if no one watches it, it will still cost money.

Therefore, in order to be safe, strike while the iron is hot and step up publicity.

In fact, the placement of online, TV and offline advertisements is almost the same, and almost all traditional publicity channels have already been laid in place.

At this time, of course, the most effective thing is that the main creative team of the film go to the publicity by themselves.

Lehmann is no exception. After receiving a call from Shirley Lansing the day before yesterday, he immediately started the roadshow plus variety show promotion mode.

The first stop, of course, is Los Angeles.

......

As the second largest city in the United States, Los Angeles has a developed regional economy and has always been the main ticket warehouse city in the American film market.

For each of Lehman's films, Los Angeles fans can contribute at least one-sixth of the box office.

At this time, the box office market of Hollywood movies was basically concentrated in first- and second-tier cities.

There is no way, who will let people have more theaters, and people will have more spare money to enjoy watching movies.

Therefore, the main focus of running propaganda is actually around several major first-tier regions in the United States.

......

The event scene at Santa Monica Plaza.

Tom Cruise, Nicolas Cage and others answered various questions with the host's questions.

This commercial plaza is connected to Santa Monica Beach and is the most fashionable shopping destination in Hollywood. Many media or film promotion activities will be placed here. When the main creative members of "Bad Guy" appear on the temporary plaza stage, It also attracted the attention of many people.

Tom Cruise, in particular, is the center of the media reporters.

"Yes, when I saw this project, I decided to star in it. Lehmann, who was the director originally, had some objections about it. Later, we met in person and I was successfully persuaded by him to take a pay cut and join the crew."

In the interview area, Tom Cruise stood in the middle of the reporters and talked eloquently, and Lyman, who was on the side, also cooperated and said: "At that time, there was not enough space for the actors' salary space left by the crew, so that's how it was."

"Then are you satisfied with the choice you made at the time?" A reporter held out the microphone.

"Of course, I'm very satisfied, Tom Cruise is a good actor."

"Cage, can you tell us something interesting about the filming crew?"

"Once, I took a shot five or six times and I didn't get it. I was a little impatient..."

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